TOWARD A MESSAGE-CENTERED THEORY OF PERSUASION: THREE EMPIRICAL INVESTIGATIONS OF LANGUAGE INTENSITY1

Based on accumulated knowledge concerning the effects of language intensity on attitude change, a set of propositions were advanced that provide a skeletal theoretical framework. Based on the propositions, three separate studies were done to extend the predictive power of the formulation. Predicted interactions between sex of the source, situational anxiety, source credibility, and language intensity were obtained. There were also significant person perception changes as a result of the level of language intensity employed in the persuasive message. Discussion centered on the import of the new findings in formulating a message-centered theory of persuasion.     

BASIC PREMISES OF MULTIDIMENSIONAL ATTITUDE CHANGE THEORY: AN EXPERIMENTAL ANALYSIS

Multidimensional attitude change models propose that (1) stimuli defining the domain of attitudes may consist of a multidimensional rather than unidimensional pattern; (2) stimuli associated with each other in the persuasion process will converge with each other in the multidimensional attitude domain. These two propositions receive clear support from three of the hypotheses tested in four-panel cohort data, which analyses show to be multidimensional. The sources of a persuasive message converge on the position they advocate. Multiple sources converge on each other. The findings provided partial support for two other hypotheses on the convergence of self-concept with advocated position and with sources of a persuasive message. A final, somewhat tangential hypothesis also receives clear support: existential associations of concepts are more effective than hortatory associations. These results support further development of multidimensional attitude change models.     

PAUL RICOEUR AT THE FOOT OF THE CROSS: NARRATIVE IDENTITY AND THE RESURRECTION OF THE BODY

This article attempts to reconcile the holistically understood and embodied philosophical anthropology indicated by Paul Ricoeur's concept of "narrative identity" with Christian personal eschatology, as realized in the bodily resurrection of Jesus of Nazareth. Narrative identity resonates with spiritual autobiography in the Christian tradition—evinced here by a brief comparison with the confessed self of St Augustine of Hippo—and offers to theology a means of explaining identity in a way which: 1) places care for the other firmly within the construction of one's sense of self; 2) accounts for radical change over time and 3) hints at the possibility of the in-breaking of the infinite into the finite. In this article I will contend that narrative identity provides theology with an exemplary means of framing selfhood which is ultimately congruent with the orthodox Christian belief in the resurrection of the body.     

MORALITY AND POLITICS IN THE WORK OF MICHAEL WYSCHOGROD

Michael Wyschogrod claims that his arguments proceed from his biblical faith. But many of the (commendable) things that he has to say about politics and morality seem to derive from an autonomous ethics. I give five examples of arguments that cannot, in my reading of them, be drawn out of the relevant (but not definitive) biblical texts. Either the texts don't support the arguments at all, or they require interpretation, or some texts must be chosen above others if the arguments are to stand. Faith in the texts cannot by itself sustain the arguments that Wyschogrod wants to make.