THE EFFECT OF COMMUNICATION APPREHENSION AND SITUATION ON COMMUNICATION STRATEGY CHOICES

Volunteer undergraduate students were administered a questionnaire that assessed their perceptions of the probable use of certain persuasive strategies in a given situation and measured their level of communication apprehension. Data were analyzed to test hypotheses concerning the effects of communication apprehension and type of situation on the use of persuasive strategies. Data confirmed the impact of situation on strategy selection but failed to demonstrate the effect of communication apprehension or an interaction between communication apprehension and situation on strategy use. Implications for communication apprehension and communication competence were offered.     

TOWARD A MESSAGE-CENTERED THEORY OF PERSUASION: THREE EMPIRICAL INVESTIGATIONS OF LANGUAGE INTENSITY1

Based on accumulated knowledge concerning the effects of language intensity on attitude change, a set of propositions were advanced that provide a skeletal theoretical framework. Based on the propositions, three separate studies were done to extend the predictive power of the formulation. Predicted interactions between sex of the source, situational anxiety, source credibility, and language intensity were obtained. There were also significant person perception changes as a result of the level of language intensity employed in the persuasive message. Discussion centered on the import of the new findings in formulating a message-centered theory of persuasion.     

Avengees' perspectives on revenge: Commitment as a predictor and relationship type differences

This study investigated how people respond emotionally to and make sense of the experience of being on the receiving end of an angry relationship partner's attempted revenge. Using an interdependence theory framework, we tested hypotheses concerning the role of commitment and investigated differences due to relationship type. We asked participants (N = 439) if they had experienced revenge at the hands of either a romantic partner, family member, or associate. Among those who had (N = 254), we found support for hypotheses linking commitment with avengees' affective and evaluative responses to being the target of revenge, but little evidence that these associations vary by relationship type. Possible routes by which commitment may influence people's experiences as avengees are discussed.