Need for Cognition and Choice Framing Effects

Two experiments tested the hypothesis that framing biases in decision making would affect more strongly individuals with relatively low levels of need for cognition (NC). Participants were classified as high or low NC based on responses to a standard scale and subsequently were exposed to one of two framings of a choice problem. Different choice problems were used in each experiment, modeled after those developed by Kahneman and Tversky. Experiment 1 employed a monetary task and Experiment 2 a medical decision-making task. Consistent with expectations, framing effects on choice were observed in both experiments, but only for low NC participants. High NC participants were unaffected by problem framing, showing that they were less susceptible to attempts to alter their frame of reference.     

The world looks better together: How close others enhance our visual experiences

People derive a number of benefits from sharing experiences with close others. However, most research on this topic has been restricted to forms of sharing involving explicit socializing, including verbal communication, emotion expression, and behavioral interaction. In two studies, these complexities were eliminated to find out whether merely experiencing visual stimuli (photographs) simultaneously with a close other—without communicating—enhances people's evaluations of those stimuli relative to coexperiencing the same stimuli with a stranger or alone. Compared to when viewers were alone, visual scenes were enhanced (better liked and seen as more real) when coexperienced with a close other and were liked less when coexperienced with a stranger. Implications for close relationships are discussed.