Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions

This article examines the effects of firm motivation (an intrinsic or extrinsic interest in their product) on perceptions of brand authenticity and anticipated product quality. Specifically, studies 1 and 2 show that an intrinsic motivation increases authenticity perceptions which, in turn, increase perceived product quality, even for negatively regarded products. Studies 3a and 3b demonstrate that motivation affects perceived product quality (through perceived authenticity) by influencing deliberate attribute‐level inferences consumers make about the product, and Study 4 demonstrates that the positive effect of intrinsic motivation (through authenticity) disappears in the presence of objective product attribute information, when such inferences are no longer necessary. These findings suggest that authenticity perceptions are malleable, and they shed light on the mechanism through which brand authenticity leads consumers to anticipate that a brand's products will be higher in quality.     

La Bella Figura: The role of a cultural philosophy on Italian consumerism

The La Bella Figura concept extends to many Italian cultural dimensions including physical appearance, perception of self, and behaviours. La Bella Figura plays an essential role in shaping Italian consumer behaviour and consumerism. The current study sought to understand how women living in Italy conceptualize La Bella Figura and how it affects their day‐to‐day lives, attitudes, and consumption behaviours. This research extracted concepts from Consumer Culture Theory to construct a qualitative codebook and structure thematic data analyses. Semi‐structured interviews were conducted with 30 women aged 18–50 years living in Florence, Italy. Participants were recruited through study flyers, social media, and snowball sampling. Open and axial coding were facilitated by HyperRESEARCH 4.0.1 software to generate key themes. Data were collected and analyzed by trained researchers living in Florence, Italy, who utilized grounded theory techniques to identify emergent themes. Results indicated various components of La Bella Figura contributed to consumer behaviour, namely its influence on identity (i.e., appearance, confidence), lifestyle goals (i.e., health, consumerism), and social norms (i.e., perceptions of others, media). Findings offer practical recommendations for marketers and retailers to appeal to the Italian market through effective and informed mediums.     

Non-spatial context-driven search

Contexts that predict characteristics of search targets can guide attention by triggering attentional control settings for the characteristics. However, this context-driven search has most commonly been found in the spatial dimension. The present study explored the context-driven search when shape contexts predict the color of targets: non-spatial context-driven search. It has been demonstrated that context-driven search requires cognitive resources, and evidence of non-spatial context-driven search is found when there is an increase in cognitive resources for the shape/color associations. Thus, the scarcity of evidence for non-spatial context-driven search is potentially because the context-driven search requires more cognitive resources for shape/color associations than for spatial/spatial associations. In the current study, we violated a previously 100% consistent shape/color association with two mismatch trials to encourage allocation of cognitive resources to the shape/color association. Three experiments showed that the shape-predicted color cues captured attention more than the non-predicted color cues, indicating that shape contexts triggered attentional control settings for a color predicted by the contexts. Furthermore, the shape contexts guided attention to the predicted color only after the two mismatch trials, suggesting that expression of the non-spatial context-driven search may require cognitive resources more than the spatial context-driven search.

     

Depression and attachment in families: a child-focused perspective

Given the social nature and developmental implications of attachment and depression, in this review we will examine the role of attachment and the effects of a depressed family member at each stage of a child's development. We discuss treatment strategies for families in which either a parent or a child is depressed. We propose a model that is based on the developmental phase of the children in the family, and that aims to strengthen attachment bonds among family members and alleviate depressive symptoms.     

The effects of a public address system on the off-task behavior of elementary physical education students

The purpose of this study was to determine the effects of teacher feedback delivered via a public address system on the off-task behavior of elementary-school physical education students. A multiple baseline design across three classes was used in this investigation. Results indicated a consistent decline in off-task behavior when the public address feedback system was used.     

Visual speech information for face recognition

Two experiments test whether isolated visible speech movements can be used for face matching. Visible speech information was isolated with a point-light methodology. Participants were asked to match articulating point-light faces to a fully illuminated articulating face in an XAB task. The first experiment tested single-frame static face stimuli as a control. The results revealed that the participants were significantly better at matching the dynamic face stimuli than the static ones. Experiment 2 tested whether the observed dynamic advantage was based on the movement itself or on the fact that the dynamic stimuli consisted of many more static and ordered frames. For this purpose, frame rate was reduced, and the frames were shown in a random order, a correct order with incorrect relative timing, or a correct order with correct relative timing. The results revealed better matching performance with the correctly ordered and timed frame stimuli, suggesting that matches were based on the actual movement itself. These findings suggest that speaker-specific visible articulatory style can provide information for face matching.     

Why misinformation is more likely to be recognised over time: A source monitoring account

Although memory for actual events tends to be forgotten over time, memory for misinformation tends to be retrieved at a stable rate over long delays or at a rate greater than that found immediately after encoding. To examine whether source monitoring errors contribute to this phenomenon, two experiments investigated subjects' memory for the source of misinformation at different retention intervals. Subjects viewed a slide presentation, read a narrative containing misinformation, and, either 10 minutes or 1 week later, completed a recognition test about details seen in the slides and about the source of these details. After the longer retention interval in both experiments, participants were more likely to agree that they had seen misleading information and were also more likely to incorrectly associate the misinformation with the slide event. Theoretical implications of these findings are considered.     

Hippocampal damage and exploratory preferences in rats: memory for objects, places, and contexts

Rats have a natural tendency to spend more time exploring novel objects than familiar objects, and this preference can be used as an index of object recognition. Rats also show an exploratory preference for objects in locations where they have not previously encountered objects (an index of place memory) and for familiar objects in contexts different from those in which the objects were originally encountered (an index of context memory). In this experiment, rats with cytotoxic lesions of the hippocampal formation were tested on all three versions of the novelty-preference paradigm, with a 5-min retention interval between the familiarization and test phases. Rats with sham lesions displayed a novelty preference on all three trial types, whereas the rats with hippocampal lesions displayed a novelty preference on Object trials but did not discriminate between the objects on Place trials or Context trials. The findings indicate that hippocampal damage impairs memory for contextual or spatial aspects of an experience, whereas memory for objects that were part of the same experience are left relatively intact.