Consumer Response to a Prosocial Marketing Initiative: The Case of Discount Stores and Gun Sales

This research examined factors that influence how consumers respond to prosocial marketing initiatives. Specifically, consumers' attitudes toward the societal role of corporations were examined within the context of a prosocial (an activity perceived by the consumer to benefit society) marketing action being undertaken by a corporation. The results indicate that whether a consumer believed a firm should be managed primarily for the benefit of the common good (e.g., the greater community, consumers, employees) or managed primarily for the benefit of investors significantly influenced the likelihood of store patronage. Perceived ethicality of the retailer's action also mediated the relationship between consumers' attitudes toward the societal role of corporations and the likelihood of store patronage. The marketing and societal implications of these results are discussed.     

A longitudinal study of the etiology of separation anxiety

A longitudinal examination of the relation between separation experiences and the development of separation anxiety at age 3, 11 and 18 years was conducted. Three associative pathways (Rachman, S.J. (1978). Fear and courage. San Francisco: W.H. Freeman) were assessed. Conditioning events were not related to separation anxiety at age 3. Vicarious learning (modelling) in middle childhood (age 9 years) was the conditioning variable most strongly related to separation anxiety at age 11, accounting for 1.8% of the variance in symptoms. Separation experiences (hospitalisations) before the age of 9 were inversely correlated with separation anxiety at age 18. That is, more overnight hospital stays in childhood were related to less separation anxiety in late adolescence. However, none of these conditioning correlates remained significant predictors of separation anxiety in adjusted regression models. In contrast, certain “planned” separations in early–mid childhood were associated with lower levels of separation anxiety at later ages. Generally, the findings were consistent with predictions from the non-associative theory of fear acquisition. That vicarious learning processes appeared to modulate, albeit to a minor degree, the expression of separation anxiety during mid–late childhood suggests that there may be critical periods during which some individuals are susceptible to the interactive effects of both associative and non-associative processes. These findings serve to illustrate the complexity of fear acquisition, the relevance of developmental factors and the likely interplay between associative and non-associative processes in the etiology of fear and anxiety.     

Bertrand Russell in His Nineties: Aging and the Problem of Biography

Bertrand Russell, one of the twentieth century's leading philosophers, lived to be ninety-eight, spending his last decade as a vigorous and often unpopular political activist. His generally sympathetic biographers tend to view this last decade through the prism of senility, but the only justification for this judgment would appear to be the objective fact of Russell's age. Almost identical behaviors from his younger years are never attributed to mental shortcomings. The treatment of Russell suggests that biographers are susceptible to powerful, distorting, and fictive predispositions as they shape their subjects' later years.     

Use of a computer-controlled firearms training simulator in perception response time experiments

This paper describes the use of a custom-configured computer-controlled firearms training simulator to measure perception response (reaction) time (RT) to a stimulus in which the degree of threat presented is a manipulable variable across trials. The computer records the number of frames of videotape traversed between the point of presentation of the threat in the video stimulus and the point at which the subject responds by drawing the firearm. For the purposes of data analysis, these frame-count measures are converted to RT measurements. Example data are presented that capture perception RT at both thedraw-stimulus and thefire-stimulus points in situations for which either only one threat or more than one threat exists. Other elements, such as degree of threat and accuracy of response, provide additional data.     

The detection of feigned disabilities: the effectiveness of the Personality Assessment Inventory in a traumatized inpatient sample

Research on feigned mental disorders indicates that severe psychopathology coupled with significant trauma histories often complicate feigning determinations, resulting in inaccuracies on otherwise effective measures. As part of malingering assessments, the Personality Assessment Inventory (PAI) is often used because of its excellent validation and the availability of three feigning indicators (Negative Impression, Malingering Index, and Rogers Discriminant Function), which have evidenced large effect sizes and clinically useful cut scores. The current study examined the effectiveness of the PAI in a traumatized inpatient sample using a between-subjects simulation design. Although Negative Impression appeared affected by trauma--especially in conjunction with dissociative symptoms--very positive results were found for Malingering Index and Rogers Discriminant Function. They remained relatively unelevated under honest conditions, despite posttraumatic stress disorder and extensive comorbidity. Using single-point cut scores provided moderately good classification of feigned and genuine PAI profiles. For purposes of classification, the authors operationally defined small indeterminate groups that were considered too close to classify (i.e., ±5T of the cut scores). With indeterminate cases removed, the overall classification rates improved modestly. However, the more important finding involved the error rates for the indeterminate group, which exceeded 50%. Directions for further research are discussed.     

Videoconferencing psychotherapy: a systematic review

Individuals with mental health problems may face barriers to accessing effective psychotherapies. Videoconferencing technology, which allows audio and video information to be shared concurrently across geographical distances, offers an alternative that may improve access. We conducted a systematic literature review of the use of videoconferencing psychotherapy (VCP), designed to address 10 specific questions, including therapeutic types/formats that have been implemented, the populations with which VCP is being used, the number and types of publications related to VCP, and available satisfaction, feasibility, and outcome data related to VCP. After electronic searches and reviews of reference lists, 821 potential articles were identified, and 65 were selected for inclusion. The results indicate that VCP is feasible, has been used in a variety of therapeutic formats and with diverse populations, is generally associated with good user satisfaction, and is found to have similar clinical outcomes to traditional face-to-face psychotherapy. Although the number of articles being published on VCP has increased in recent years, there remains a need for additional large-scale clinical trials to further assess the efficacy and effectiveness of VCP.     

Latent class analysis of eating disorders: relationship to mortality

The current diagnostic nomenclature for eating disorders has shortcomings. Empirical attempts to identify a new nomenclature have found numerous latent structures, but validation of this work has been largely cross-sectional, and nothing is known yet about the relationship of derived latent classes to mortality. This study examined latent diagnostic structure in 1,885 participants seeking outpatient eating disorder treatment over an 18-year period. Eating disorder symptoms were used as indicators, and the main validator was mortality as assessed using computerized linkage to the National Death Index. Six latent classes were derived; three of the six had significantly elevated standardized mortality ratios. It appeared that the latent class structure yielded better delineation of mortality risk than the existing classifications in the Diagnostic and Statistical Manual of Mental Disorders. These results provide support for an alternative, empirically derived diagnostic structure.     

Cultural differences in process and person focus: Congratulations on your hard work versus celebrating your exceptional brain

Cultural differences in process-focused versus person-focused themes were examined using both cultural artifacts (Study 1) and self-reports (Study 2). In Study 1, the contents of Chinese and American graduation and encouragement cards were analyzed for their relative emphasis on person- versus process-focused themes. Person-focused themes center on recipients' stable traits and abilities, and their emotional well-being. In contrast, process-focused themes dwell on the recipients' hard work and effort, and emphasize the importance of continued self-improvement and growth. Messages on Chinese cards were significantly more process than person focused. The reverse was true of American cards. Chinese cards also contained more process-focused (e.g., winding roads) than person-focused images (e.g., student standing on a pedestal). American cards contained more person-focused than process-focused images, although this difference was significant only among encouragement cards. In Study 2, we presented Chinese and American participants with graduation card messages differing in focus. Chinese parents indicated that they would be more likely to select and Chinese students indicated that they would be more likely to receive process- than person-themed graduation card messages. American parents and students showed no effects of message focus. The findings illustrate how cultural beliefs are reflected in cultural artifacts and personal preferences.     

Classification versus inference learning contrasted with real-world categories

Categories are learned and used in a variety of ways, but the research focus has been on classification learning. Recent work contrasting classification with inference learning of categories found important later differences in category performance. However, theoretical accounts differ on whether this is due to an inherent difference between the tasks or to the implementation decisions. The inherent-difference explanation argues that inference learners focus on the internal structure of the categories—what each category is like—while classification learners focus on diagnostic information to predict category membership. In two experiments, using real-world categories and controlling for earlier methodological differences, inference learners learned more about what each category was like than did classification learners, as evidenced by higher performance on a novel classification test. These results suggest that there is an inherent difference between learning new categories by classifying an item versus inferring a feature.