Radical Innovation and End-User Involvement: The Ambilight Case

To make technology research more effective and to deal with fierce cost competition, technology research should be more focused on radical innovation and needs to adopt a more end-user-focused approach. Product improvement is already quite often building on knowledge collected around consumers’ experiences with these products to come with a next, improved generation of products. However, in case of creating novel products from “scratch,” this will be more difficult. The user-centered research approach including insights, scenarios, and experience prototypes provides a good method to incorporate the consumer perspective in the earliest stages of the product creation process. The development of the Ambilight TV will be used as a case to illustrate this approach.     

Ignorance is bliss: the role of observer expectation in dynamic spatial tuning of the attentional focus

When two sequential targets (T1, T2) are inserted in an RSVP stream of distractors, perception of T2 is impaired at intertarget lags shorter than 700 msec. Paradoxically, this deficit disappears when T2 is presented directly after T1 (lag-1 sparing). Visser, Bischof, and Di Lollo (1999) found that lag-1 sparing occurs only when T1 and T2 are presented in the same stream. In contrast, Shih (2000) obtained lag-1 sparing with targets insepa-rate streams. Four experiments addressed this inconsistency and revealed lag-1 sparing with targets in different streams, but only when observers had no foreknowledge of T1's location. We hypothesized that when T1 location is known, attention is focused narrowly on that stream; if T2 then appears in the other stream it is missed, and lag-1 sparing does not occur. When T1 location is not known, attention is focused broadly, encompassing both streams, and lag-1 sparing ensues.     

Parents' representations of their children: an exploratory study using the Osgood Semantic Differential Scales

The results of an exploratory national study carried out in Italy using Osgood's Semantic Differential Scales (Osgood, Suci, & Tannenbaum, 1957) with parents of 100 normal 6- to 11-yr.-old children in mainstream classrooms are reported. The aim was to devise a simple tool to be used to explore parents' perceptions of their children in this age group. Parents were asked to rate "my child" using some of Osgood's Semantic Differential Scales especially adapted for this study. Participants were 97 fathers and 100 mothers. Fathers were 32 to 57 years of age (M = 43.2, SD = 5.4), mothers were 29 to 49 years of age (M = 39.7, SD =4.4). In factor analysis four factors were identified: Activity, Evaluation, Emotions evoked by the child, Personality/Physical contact. Average factor scores were significantly different. There were no significant differences between fathers and mothers on the four factor scores. Children were more positively evaluated the younger they were.     

The time required for perceptual (nonmotoric) processing in IOR

In an inhibition of return (IOR) paradigm, we used a threshold-tracking procedure combined with backward masking to measure the speed of perceptual processing in IOR independent of motoric factors. Instead of the conventional reaction time measure, this procedure yielded the critical exposure duration (DUR_c) that is required in order for a target to be identified reliably before the onset of a trailing mask. In Experiment 1, the facilitation effects conventionally found at short cue—target onset asynchrony (CTOA) were evidenced by shorter values of DUR_c at cued relative to uncued locations. Conversely, the retardation effects conventionally found at long CTOA were evidenced by correspondingly longer values of DUR_c. In Experiment 2, the DUR_c results strongly suggest that the directional reading bias previously observed in IOR studies is due, at least in part, to perceptual rather than motoric factors.     

Defining task-set reconfiguration: The case of reference point switching

Some researchers argue that task switching involves task-set reconfiguration-that is, changing the existing task set to perform a different task. Although this idea is intriguing, it is often unclear what is reconfigured and which processes are involved in reconfiguration. We addressed these issues by defining task sets, identifying differences between them, and obtaining evidence that was diagnostic of reconfiguration. In two experiments, subjects performed relative judgment tasks that involved comparing a target with a reference point that repeated or switched across trials. The task was the same on every trial, but the task set was not, because a task-set parameter-the reference point-had to be changed. Target-reference point distance effects that changed with the reference point provided diagnostic evidence that reconfiguration occurred, and this reconfiguration led to switch costs. We discuss how our approach can be generalized to define reconfiguration more clearly in other task-switching situations. nt|mis|This research was supported by Grants BCS 0133202 and BCS 0446806 from the National Science Foundation to G.D.L.     

Seven principles of goal activation: a systematic approach to distinguishing goal priming from priming of non-goal constructs.

Countless studies have recently purported to demonstrate effects of goal priming; however, it is difficult to muster unambiguous support for the claims of these studies because of the lack of clear criteria for determining whether goals, as opposed to alternative varieties of mental representations, have indeed been activated. Therefore, the authors offer theoretical guidelines that may help distinguish between semantic, procedural, and goal priming. Seven principles that are hallmarks of self-regulatory processes are proposed: Goal-priming effects (a) involve value, (b) involve postattainment decrements in motivation, (c) involve gradients as a function of distance to the goal, (d) are proportional to the product of expectancy and value, (e) involve inhibition of conflicting goals, (f) involve self-control, and (g) are moderated by equifinality and multifinality. How these principles might help distinguish between automatic activation of goals and priming effects that do not involve goals is discussed.     

Using the Internet to find offline sex partners.

We aimed to expand upon the demographic characteristics and gender differences among those who have met someone on the Internet who they later met offline and had sex with as well as any relationship with cybersex, sexually transmitted infections, and online sexual problems. We analyzed data collected through an online questionnaire in 2002 in Sweden including a total population of 1836 respondents of which 1458 used the Internet for sexual purposes. Of those, 35% men and 40% women reported to have met offline sex partners online. The majority reported an occurrence of one to two times, whereas 10% reported six or more times. The analysis suggested women aged 34-49 and 50-65 years, homo- and bisexual men, and singles more likely to have this experience. They were also more likely to have engaged in cybersex. No relationships were found with sexually transmitted infections or online sexual problems. The results suggest that using the Internet to find sex partners may be less hazardous for the general Internet users than pointed out by prior research about this behavior often focusing on specific sub groups of Internet users.     

Mereological vagueness and existential vagueness

It is often assumed that indeterminacy in mereological relations—in particular, indeterminacy in which collections of objects have fusions—leads immediately to indeterminacy in what objects there are in the world. This assumption is generally taken as a reason for rejecting mereological vagueness. The purpose of this paper is to examine the link between mereological vagueness and existential vagueness. I hope to show that the connection between the two forms of vagueness is not nearly so clear-cut as has been supposed.     

A Structural Analysis of the Phlogiston Case

The incommensurability thesis, as introduced by T.S. Kuhn and P.K. Feyerabend, states that incommensurable theories are conceptually incompatible theories which share a common domain of application. Such claim has often been regarded as incoherent, since it has been understood that the determination of a common domain of application at least requires a certain degree of conceptual compatibility between the theories. The purpose of this work is to contribute to the defense of the notion of local or gradual incommensurability, as proposed by late Kuhn. The application of this notion would allow to render the incommensurability thesis coherent. To support this view, a typical example of incommensurability will be formally analyzed by applying the structuralist metatheory developed, among others by W. Balzer, C.U. Moulines and J.D. Sneed. The structural reconstruction of the relation between the phlogiston theory and the oxygen theory offered here will reveal that they are locally incommensurable, and will even make possible to determine the ontological reduction relation that they also exemplify.

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Are the Bundle Theory and the Substratum Theory Really Twin Brothers?

In a recent paper, Jiri Benovsky argues that the bundle theory and the substratum theory, traditionally regarded as ‘deadly enemies’ in the metaphysics literature, are in fact ‘twin brothers’. That is, they turn out to be ‘equivalent for all theoretical purposes’ upon analysis. The only exception, according to Benovsky, is a particular version of the bundle theory whose distinguishing features render unappealing. In the present reply article, I critically analyse these undoubtedly relevant claims, and reject them.