Aha over Haha: Brands benefit more from being clever than from being funny

We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt wherein the consumer feels she must make mental connections to solve the joke (e.g., understand a cultural reference, understand the dual meaning of a pun). Across five studies, we demonstrate that as the cleverness of a humor attempt increases, consumers report higher brand attitudes and are more engaged with the brand. This effect is mediated by perceptions of brand warmth and competence and moderated by consumers' need for cognition.     

Comparing the effects of static and dynamic signals during multiple schedules

The extent to which multiple schedules are an effective schedule thinning method following functional communication training (FCT) relies on the control the schedule-correlated stimuli exert over behavior. Thus, the stimuli used to signal the schedule in place (e.g., reinforcement and extinction) in a multiple schedule arrangement require special attention. To date, the majority of the research on multiple schedules has evaluated the use of different arbitrary signals as schedule-correlated stimuli (e.g., poster boards). These signals are considered static as they lack movement. More recently, some studies have successfully used dynamic signals, which include movement or animation, within multiple schedule arrangements. However, the extent to which one type of signal may result in faster stimulus control over behavior has not been evaluated. Thus, the purpose of this study was to compare the use of static and dynamic signals as schedule-correlated stimuli in multiple schedules used within the context of FCT. Four children diagnosed with autism spectrum disorder participated in the study. The results suggest that no differences in discriminated manding were observed for three out of four participants. Only dynamic signals resulted in discriminated manding for one participant.     

Observing emotion in infants: facial expression,body behavior,and rater judgments of responses to an expectancy-violating event

Eleven-month-old European-American, Japanese, and Chinese infants (ns = 23, 21, and 15, respectively) were videotaped during baseline and stimulus episodes of a covert toy-switch procedure. Infants looked longer at the object during the expectancy-violating event (stimulus episode) but did not produce more surprise-related facial expressions. American and Japanese infants produced more bodily stilling during stimulus than baseline, and American infants also produced more facial sobering. Naive raters viewing both episodes could correctly identify the expectancy-violating event. Rater judgments of surprise were significantly related to infants' bodily stilling and facial sobering. Judgments of interest were related to cessation of fussing. Thus, observer judgments of infant emotions can be systematically related to behaviors other than prototypic emotional facial expressions.     

The Spanish version of the Vividness of Visual Imagery Questionnaire: factor structure and internal consistency reliability

We examined the factor structure and internal consistency reliability of the Spanish version of the Vividness of Visual Imagery Questionnaire which was applied to a sample of 850 secondary school students. Factor structure investigated by principal components analysis, followed by varimax orthogonal rotation, indicated that a single factor explained 37% of the variance. The internal consistency of the questionnaire was good (Cronbach alpha=.88). We conclude that the Spanish version of the questionnaire, like the English version, has a single factor and high internal consistency reliability.     

Effects of pre-exposure to the same or different pattern of extra-maze cues on subsequent extra-maze discrimination

In two experiments, rats learned a spatial discrimination between maze arms defined by their relationship to a variety of extra-maze cues. Prior exposure to the actual arms between which animals were required to discriminate tended to retard subsequent learning (by comparison with a control group either given no pre-exposure to the extra-maze cues or exposed only to arms pointing in the opposite direction), whereas prior exposure to arms intermediate between those used in discrimination training tended to facilitate subsequent learning. These results are consistent with the suggestion that pre-exposure will facilitate discrimination learning when it reduces the associability of features or elements common to the stimuli between which animals are required to discriminate, more than it reduces the associability of the features or elements unique to each.     

The multidimensionality of suicide risk factors and criteria in a nonclinical population: Replication across two countries and two languages

Across two countries and two languages, this research examined the multidimensional associations between suicidality (e.g., past ideation/attempts, communication of intent) and empirically important psychological risk factors (e.g., mental pain, perceived burdensomeness, thwarted belongingness). For samples of 228 Canadian and 331 Portuguese university undergraduates, four dimensions emerged in each sample with two of these, intrapersonal and interpersonal, demonstrating strong replicability across countries and languages. It was concluded that suicidality is a phenomenon that demonstrates some multidimensional similarities across cultures.     

A Rare Kind of Light at the End of a Rare Kind of Tunnel: Trauma of a Life-Altering,Chronic, Degenerative Disease and Its Redemption

Multiple sclerosis is a chronic, degenerative neurological disease that traumatizes and retraumatizes victims. As a result of the absence of a human perpetrator and collectivity of experience, this trauma tends to be highly internalized. The trajectory of the disease ultimately results in absolute disillusionment in all systems that sustain life. While recovery might not be possible in the face of a degenerative, chronic illness, the patient may be able to find redemption by focusing on greater truths and little joys, which in turn could place him or her on a higher plane.     

Neuroplastic Changes Following Social Cognition Training in Schizophrenia: A Systematic Review

Social cognitive impairment is a key feature of schizophrenia and social cognition training (SCT) is a promising tool to address these deficits. Neurobiological dysfunction in schizophrenia has been widely researched, but neuronal changes induced by SCT have been scarcely explored. This review aims to assess the neuroplastic effects of SCT in patients with schizophrenia spectrum disorders. PubMed and Web of Science databases were searched for clinical trials testing the effects of SCT in functional and structural brain measurements of adult patients with schizophrenia or schizoaffective disorders. A total of 11 studies were included: five used fMRI, two used EEG and ERP, one used ERP only, two used MEG and one study used MRI. Data extracting and processing regarding sociodemographic and clinical variables, intervention characteristics, neuroimaging procedures, neuroplastic findings, effect sizes and study quality criteria was completed by two raters. Results indicate a wide range of structural and functional changes in numerous regions and circuits of the social brain, including early perceptual areas, the limbic system and prefrontal regions. Despite the small number of trials currently available, evidence suggests that SCT is associated with neuroplastic changes in the social brain and concomitant improvements in social cognitive performance. There is a lack of extensive knowledge about the neural mechanisms that underlie social cognitive enhancement after treatment, but the reported findings may shed light on the neural substrates of social cognitive impairment in schizophrenia and how improved treatment procedures can be developed and applied.     

Mindful awareness of feelings increases neural performance monitoring

Mindfulness has been associated with enhanced performance monitoring; however, little is known about the processes driving this apparent neurocognitive benefit. Here, we tested whether focusing present-moment awareness toward the nonjudgmental experience of emotion facilitates rapid neural responses to negative performance outcomes (i.e., mistakes). In particular, we compared whether directing present-moment awareness toward emotions or thoughts would enhance the neurophysiological correlates of performance monitoring: the error-related negativity (ERN) and the error positivity (Pe). Participants were randomly assigned to either a thought-focused or an emotion-focused group, and first they completed a preinduction go/no-go task. Subsequently, the groups followed inductions that promoted mindful attention toward either thoughts or emotions, before completing a final postinduction go/no-go session. The results indicated that emotion-focused participants demonstrated higher neural sensitivity to errors in the time course of the ERN, whereas focusing on thoughts had no effect on performance monitoring. In contrast, neither induction procedure altered the amplitude of the later Pe component. Although our manipulations also induced changes in behavior, the ERN effects remained significant after controlling for performance. Thus, our results suggest that mindfulness meditation boosts early neural performance monitoring (ERN amplitude), specifically through meditation’s influence on affective processing.