Some men like it black,some women like it pink: consumer implications of differences in male and female website design

• The World Wide Web doubles in size roughly every 2–3 months and dramatic claims are made about the effectiveness of Web‐based commercial efforts. The centrality of non‐price mechanisms of differentiation to the perception, enjoyment and ease of use felt using websites is acknowledged but the only statistically rigorous studies of factors such as form and content have been conducted within a universalist paradigm of aesthetics. This paper reports on an interactionist approach to web aesthetics involving an analysis of 60 male‐ and female‐produced websites. The analysis reveals statistically significant differences between the male‐ and female‐produced websites on 13 out of the 23 factors analysed. These differences span issues of navigation as well as linguistic and visual content. The paper argues that the appeal of websites can be maximised if they mirror the needs and interests of their target populations and that websites targeted at male or female dominated markets need to reflect the aesthetic diversity found in the male‐ and female‐produced websites analysed here. It also presents information on the demographics of the IT profession, showing that there is a potential imbalance between the percentage of women involved online and those involved in the IT profession. This suggests that the male domination of the IT profession could be a barrier to the effective mirroring of female Website preferences.

Copyright © 2006 John Wiley & Sons, Ltd.     

Differences in Rapid Initiation and Termination of Voluntary Postural Sway Associated with Ageing and Falls-Risk

The authors examined differences between young adults (n = 25) and healthy older adults (n = 48) in reaction time and the relations between center of pressure (COP) and center of mass (COM) motions during rapid initiation and termination of voluntary postural sway. Older adults were divided into low and high falls-risk groups based on Physiological Profile Assessment scores of sensorimotor function. Low falls-risk older adults had slower reaction times during anteroposterior sway initiation and decreased COP–COM separation during anteroposterior and medialateral sway initiation and anteroposterior continuous voluntary sway compared with young adults. High falls-risk older adults had slower initiation and termination reaction times in all response directions and decreased COP–COM separation during sway initiation and continuous voluntary sway in the anteroposterior and medialateral directions compared with young adults. Compared with low falls-risk older adults, high falls-risk older adults had slower initiation and termination reaction times in all response directions and decreased COP–COM separation during medialateral continuous voluntary sway. Reaction time and COP–COM measures significantly predicted group status in discriminant models with sensitivities and specificities of 72–100%. Overall, these findings highlight important associations of age-related declines in sensorimotor function related to an increased risk of falling with slower postural reaction time and reduced postural stability.     

The general factor of personality and humor styles

The present study examined the phenotypic, genetic, and environmental correlations between a general factor of personality (GFP) and four humor styles: affiliative, self-enhancing, aggressive, and self-defeating. Participants were 571 same-sex adult twin pairs. Individuals completed the Humor Styles Questionnaire (HSQ) and a short form of the NEO personality scale (from which the GFP was extracted). The GFP was found to be heritable with an estimated value of .31. At the phenotypic level, the GFP was found to correlate significantly with the HSQ scales; positively with affiliative and self-enhancing, and negatively with aggressive and self-defeating. Three of the four phenotypic correlations were found to be attributable to correlated genetic factors, suggesting that these dimensions of humor styles and the GFP may have a common genetic factor.     

A comparison of coping strategies in patients with fibromyalgia,chronic neuropathic pain,and pain‐free controls

Patients suffering from chronic pain may benefit from learning adaptive coping strategies. Consensus on efficient strategies for this group of patients is, however, lacking, and previous studies have shown inconsistent results. The present study has examined coping strategies in two distinctly different groups of chronic pain patients and a group of healthy controls. Thirty neuropathic pain (NP) patients, 28 fibromyalgia (FM) patients, and 26 pain‐free healthy controls completed the Coping Strategy Questionnaire (CSQ‐48/27) and rated their daily pain. The results showed that FM and NP patients did not cope differently with pain. The only difference between the groups was that FM patients felt more in control of their pain than NP patients. Both patient groups used more maladaptive/passive coping strategies, but surprisingly also more adaptive/active coping strategies than healthy controls. However, FM patients with high levels of passive strategies felt less in control than FM patients with low levels of passive strategies. This was not seen in NP patients. An important implication for clinical practice is therefore that passive coping strategies should be restructured into active ones, especially for FM patients. Otherwise, the same psychological treatment model can be applied to both groups since they use similar coping styles.     

Compared to Dematerialized Money,Cash Increases Impatience in Intertemporal Choice

When it comes to trading time for money (or vice versa), people tend to be impatient and myopic. Often dramatically so. For illustration, half of people would rather collect $15 now than $30 in 3 months. This willingness to forego 50% of the reward to skip a 3‐month wait corresponds to an annual discount rate of 277%. This article investigates how money's physical form biases intertemporal choice. We ask, what happens to (im)patience (i.e., discount rates) when time is traded against cash rather than against an equivalent sum of dematerialized money? We find that intertemporal decisions pitting time against cash (rather than against dematerialized money) increase impatience. The underlying mechanism relates to the pain of parting from money. Letting go of cash (dematerialized money) we can have now is psychologically more (less) painful, which in turn reduces (increases) our willingness to wait for larger‐later payoffs. Importantly, heightening prevention focus (i.e., concerns for safety and security) moderates this bias. The article concludes by discussing the implications of the research, particularly for the psychology of saving behavior.     

Age-related differences in postural reaction time and coordination during voluntary sway movements

The elderly are known to exhibit declines in postural control during standing and walking, however little is known about how the elderly react under time-critical and challenging postural situations. The purpose of this study was to examine age-related differences in reaction time (RT) and the pattern of temporal coordination between center of pressure (COP), trunk and head motion during voluntary postural sway movements. Healthy young (n=10; mean=24 years; SD=5 years) and elderly men (n=8; mean=75 years; SD=2 years) stood on a force plate with tri-axial accelerometers attached to the head and lower trunk. Participants were required to generate sway in the anterior-posterior (AP) or medial-lateral (ML) direction in response to an auditory cue during two different testing conditions called Static reaction and Dynamic reaction. Static reactions involved the initiation of voluntary sway in either the AP or ML direction from quiet stance. Dynamic reactions involved an orthogonal switch of voluntary sway between the AP and ML directions. Compared to the young, elderly individuals exhibited slower RT during both Static and Dynamic reaction, and smaller differences in RT and phasing between COP, trunk, and head motion. The results of this study suggest that the elderly adopted more rigid coordination strategies compared to the young when executing a rapid change in direction of whole body motion. The rigid movement strategy of the elderly was presumably generated in an effort to compensate for increased challenge to the maintenance of stability.