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181.
The numerical cognition literature suggests that numerical stimuli (and hence prices) are represented and encoded in memory as magnitude representations (i.e., judgments of relative “size”). The magnitude representation associated with the numerical value of a price may be the same as (congruent) or different from (incongruent) the magnitude representation associated with some other related dimension. We conducted 3 experiments to examine the effects of congruent versus incongruent magnitude representations on price perceptions and purchase intentions. We find that congruent magnitude representations result in more favorable price knowledge (i.e., greater value perceptions and lower price judgments) and increased purchase likelihood. Our findings suggest that consumers are not consciously aware of the role of magnitude representations in influencing price perceptions. 相似文献
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Ninness Chris Rumph Robin McCuller Glen Vasquez Eleazar Harrison Carol Ford Angela M. Capt Ashley Ninness Sharon K. Bradfield Anna 《The Psychological record》2005,55(1):135-153
The Psychological Record - Fifteen participants unfamiliar with mathematical operations relative to reflections and vertical and horizontal shifts were exposed to an introductory lecture regarding... 相似文献
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Research on the correlation between relationship beliefs and quality has rarely considered the impact of culture. In this study, 206 manual workers, students, and entrepreneurs from Georgia, Hungary, and Russia completed a modified Relationship Beliefs Inventory (Eidelson & Epstein, 1982, Journal of Consulting and Clinical Psychology, 50, 715) and the Abbreviated Dyadic Adjustment Scale (Sharpley & Rogers, 1984, Educational and Psychological Measurement, 44, 1045). Results indicated a significant pan‐cultural correlation between dysfunctional beliefs and relationship quality but a moderating effect for country, with dysfunctional beliefs in Hungary explaining more than four times of the variance in relationship quality than in the other countries. Findings are interpreted in light of major value and ecological differences between the three countries. 相似文献
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Robin P. Weatherill Dawne S. Vogt Casey T. Taft Lynda A. King Daniel W. King Jillian C. Shipherd 《Sex roles》2011,64(5-6):348-359
Women may face particular challenges adjusting to the military environment, in part due to their numerical minority status in a traditionally male culture. In addition, women are more likely than men to experience the added stressor of sexual harassment. We examined several potential mediators of the relationship between gender-role egalitarianism and adjustment to boot camp training in a sample of 658 female U.S. Marine recruits. Results indicated that sexual harassment, performance stress, and unit cohesion mediated the relationship between egalitarianism and mental health symptomatology. These findings suggest that beliefs about gender roles are important to consider in efforts to improve women??s adjustment in the military. 相似文献
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Long KA Thomas SB Grubs RE Gettig EA Krishnamurti L 《Journal of genetic counseling》2011,20(6):572-592
Research among African-Americans indicates this population perceives sickle cell (SCD) to be a serious disease and sickle
cell trait (SCT) screening an important intervention. However, studies have consistently demonstrated a lower than desired
uptake of SCD education, inadequate knowledge regarding personal and family trait status, and a low perceived susceptibility
of giving birth to a child with the disease. We examined general attitudes and beliefs regarding genetics and genetic testing
including prenatal testing and newborn screening; we used this information as the foundation to more specifically assess attitudes
and beliefs regarding SCD and perceived barriers to SCD education and awareness. Thirty-five African-American adult men and
women participated in one of four focus groups. Thematic analysis identified that both prenatal testing and newborn screening
are acceptable forms of genetic testing. Based largely on their personal experiences, participants possessed an understanding
of the natural progression of SCD but had a limited understanding of the inheritance and probable risk of giving birth to
a child with the disease. Barriers to education and greater awareness of SCD were classified as personal, familial, and societal.
Community based interventions focused on sharing the stories of individuals with first-hand experiences with SCD should be
considered. 相似文献