Community Norms and Blood Donation1

It is suggested that for social psychological theory and research on helping to provide an adequate general explanation of helping, more attention must be paid to supraindividual factors. Most studies of blood donation have failed to take into account a number of factors that may influence donations at the level of the organization, community or collectivity. This study examines the possibility that specific community norms may emerge that have an influence on the donating behavior of community members. Perceived normative support was found to exist in different degrees in communities that provide different levels of behavioral support for bloodmobile visits, and persons who report a greater degree of perceived community support for donation are more likely to have donated in the past year. Implications for donor recruitment procedures are discussed.     

The Eureka—A Tool for Career Counseling

This article discusses the use of the Eureka for those seeking employment during the current economic trends affecting the labor market. Clients using this approach will be exposed to a wider variety of occupational options, thus expanding their range of realistic choices. The Eureka offers direction and current reliable information about the labor market in a short period of time.     

THE UNIT PLAY MANAGER AS FACILITATOR OF PURPOSEFUL ACTIVITIES AMONG INSTITUTIONALIZED PROFOUNDLY AND SEVERELY RETARDED BOYS

Child care workers were trained in specified techniques (play manager routines) in an effort to increase purposeful activity among a group of profoundly and severely retarded institutionalized boys. A system of prompts, increasing the availability of toys and regular staff monitoring, were alternated with normal institutional routines in an ABA reversal design. On the average, activity level increased from 10% to a mean of 70% during treatment conditions. Correspondingly, stereotyped or harmful behaviors decreased from an average of 20% to 70% during treatment.     

THE CLASS SPECIFIC EFFECTS OF COMPLIANCE TRAINING WITH “DO” AND “DON'T” REQUESTS: ANALOGUE ANALYSIS AND CLASSROOM APPLICATION

Two experiments are reported in which the relationship between compliance with “do” and “don't” requests was examined with developmentally disabled children. In Experiment 1, a multiple baseline design across subjects with counterbalanced treatment conditions was used to evaluate a compliance training program composed of four phases: (a) baseline, during which no consequences were delivered for compliance, (b) reinforcement for compliance with one targeted “do” request, (c) reinforcement for compliance with one targeted “don't” request, and (d) follow-up with reinforcement on a variable ratio schedule for compliance with any “do” or “don't” request. Results of probes conducted before and after training within each condition indicated that generalized compliance occurred only with requests of the same type as the target exemplar (“do” or “don't”). In Experiment 2, these results were replicated in a classroom setting. Following collection of baseline probe data on student compliance, a teacher training program was successfully implemented to increase reinforcement of compliance first with one “do” and subsequently with one “don't” request of a target student. Results of multiple baseline probes across “do” and “don't” requests indicated that the teacher generalized and maintained reinforcement of compliance with other requests of the same type and to other students, with a resulting increase in student compliance with the type of requests reinforced. The impact of treatment on both teacher and student behavior was socially validated via consumer ratings. Implications of these findings with respect to response class formation and compliance training programs are discussed.     

A procedural theory of eye movements in doing arithmetic

A procedural theory of eye movement that accounts for main features of the stochastic behavior of eye-fixation durations and direction of movement of saccades in the process of solving arithmetic exercises of addition and subtraction is presented. The best-fitting distribution of fixation durations with a relatively simple theoretical justification consists of a mixture of an exponential distribution and the convolution of two exponential distributions. The eye movements themselves were found to approximate a random walk that fits rather closely in both adult and juvenile subjects the motion postulated by the normative algorithm ordinarily taught in schools. Certain structural features of addition and subtraction exercises, such as the number of columns, the presence or absence of a carry or a borrow, are well known to affect their difficulty. In this study, regressions on such structural variables were found to account for only a relatively small part of the variation in eye-fixation durations.     

A biased random walk model for two choice reaction times

This paper generalizes Stone's (1960, Psychometrika 25, 251–260) random walk model of two choice response times (RTs) that is based on the sequential probability ratio test (SPRT) and that predicts equal correct and incorrect RTs to the same response. The generalized version allows a bias of the type found in signal detection theory to enter directly into the accumulation process so that ambivalent evidence may be seen as slightly favoring one alternative. The resulting biased SPRT model can predict any relation between correct and incorrect mean RTs. In particular, unlike the special symmetric case of Link and Heath's (1975, Psychometrika 40, 77–105) relative judgment theory (RJT), the biased SPRT model can predict that correct mean RTs are faster for one response but slower for the other. The biased SPRT model, the classical SPRT model, and the symmetric RJT model are all fit to the data of an RT deadline experiment reported by Green and Luce (1973, Attention and performance, New York: Academic Press) and it is shown that, of the three, the biased SPRT model provides the best account. Finally, a method for incorporating the same sort of bias into RJT models is sketched out.     

Locus of control and the aggression inhibiting effects of aggressive humor appreciation

Empirical investigation into the theoretical connection between humor appreciation and aggression has provided a continued series of equivocal results. This experiment examined the proposition that previous inconsistencies were due to the lack of concern for individual locus of control. Female subjects, differentiated as internals and externals, received either an aggression arousal induction procedure or a neutral nonarousal procedure. Subjects were presented three stimulus situations: neutral humor, aggressive humor, or nonhumorous material, and assessed for mood state. Locus of control was found to be a significant variable in the effectiveness of aggressive humor to reduce aggressive mood. Internals were able to reduce aggressive mood through appreciation of aggressive humor and demonstrated preference for this humor type. Importance of internals' cognitive style interacting with humor content was found significant in relationship between humor and aggressive reduction.     

Analgesic and opioid involvement in the shock-elicited activity and escape deficits produced by inescapable shock

Three experiments examined the involvement of analgesic processes and endogenous opioids in the production of the shuttlebox escape acquisition and unconditioned activity deficits which follow exposure to inescapable shock. Experiment 1 found that the opiate antagonist naltrexone administered before the inescapable shock session interfered with the shuttlebox escape acquisition deficit which would normally follow. Experiment 2 found naltrexone to completely prevent the unconditioned activity deficit. The final experiment revealed that dexamethasone, a synthetic glucocorticoid which abolishes the analgesia produced by inescapable shock, reversed the activity deficit. These results indicate that endogenous opioids may be involved in the production of both the escape acquisition and activity deficits. They also suggest that the analgesia produced by these opioids may participate in the mediation of the activity deficit, even though analgesia is not involved in producing the shuttlebox acquisition deficit.