Advertising,perversions, neurosis

Abstract

This paper discusses the influence of advertising on today's social pathologies. Everywhere, advertising images invite people to enjoy unlimited pleasures. “No limits” orders the advertising master to the consumers and admirers of Nike. “Be a tiger” says another advertisement. The author believes that contemporary society is perverted by the orders of the advertising master, whom individuals gently obey, just as a hysterical woman lets her perverse master instrumentalize her.

Kehl MR. Werbung, Perversionen, HysterieDiese Arbeit diskutiert den Einfluß von Werbung auf die heutigen sozialen Pathologien. Überall laden Werbe-Bilder die Menschen zu unbegrenzten Vergnügungen ein. “Ohne Grenzen” fordern die Werbe-Meister von den Verbrauchern und Bewunderern von Nike.

“Sei ein Tiger”, sagt eine andere Werbung. Der Autor ist der Auffassung, daß die heutige Gesellschaft durch die Anweisungen der Werbe-Chefs pervertiert ist, dem die Menschen sachte gehorchen, wie eine hysterische Frau sich von ihrem perversen Meister instrumentalisieren läßt.

Kehl M.R. Publicidad, perversiones, histeria.Este trabajo discute la influencia de la publicidad en las patologías actuales. En todas partes las imágenes de publicidad invitan a la gente a conseguir placeres ilimitados. “Sin limites”, ordena la publicidad a los consumidores y admiradores de Nike. “Sé un tigre”, dice otro anuncio. El autor piensa que la sociedad contemporánea está pervertida por las ordenes de la publicidad maestra, que los individuos obedecen poco a poco, como una mujer histérica permite a su perversión maestra instrumentalizarla.     

Women Inmate Substance Abusers’ Reactivity to Visual Alcohol, Cigarette, Marijuana, and Crack-Cocaine Cues: Approach and Avoidance as Separate Dimensions of Reactivity

Despite the growing recognition for multidimensional assessments of cue-elicited craving, few studies have attempted to measure multiple response domains associated with craving. The present study evaluated the Ambivalence Model of Craving (Breiner et al. Alcohol Research and Health 23:197–206, 1999; Stritzke et al. 2007) using a unique cue reactivity methodology designed to capture both the desire to use (approach inclination) and desire to not consume (avoidance inclination) in a clinical sample of incarcerated female substance abusers. Participants were 155 incarcerated women who were participating in or waiting to begin participation in a nine-month drug treatment program. Results indicated that all four substance cue-types (alcohol, cigarette, marijuana, and crack cocaine) had good reliability and showed high specificity. Also, the validity of measuring approach and avoidance as separate dimensions was supported, as demonstrated by meaningful clinical distinctions between groups evincing different reactivity patterns and incremental prediction of avoidance inclinations on measures of stages of change readiness. Taken together, results continue to highlight the importance of measuring both approach and avoidance inclinations in the study of cue-elicited craving.     

Work Meaning Patterns in Early Career

Abstract

Work meaning patterns combine dimensions such as work centrality, expressive versus economic work goals, and entitlement versus obligation societal norms into a holistic picture of the evolution over time of the meaning of work. Data from a longitudinal study in eight countries are used to establish major work meaning patterns and to study their stability during early career paths. Further, some potential determinants of these work meaning patterns are analysed and their consequences for later careers are considered. Statistical analyses include: cluster analysis, multiple discriminant analysis, analysis of covariance combined with multiple classification analysis, analysis of variance, and chi-square analysis. Five cross-national work meaning patterns are identified for machine operators in their third year in the labour market. One-third of the sample had remained in the same work meaning pattern for 2 years, while two-thirds had changed their work pattern. Respondents' age, country, prior work environment, and prior work socialization behaviours and outcomes have an impact on work meanings held 2 years later. In addition the respondent's work meaning pattern allows subsequent career enhancing strategies and effort expenditure at the job to be predicted.     

Getting the closer object? An information‐based dissociation between vision for perception and vision for movement in early infancy

In human adults two functionally and neuro‐anatomically separate systems exist for the use of visual information in perception and the use of visual information to control movements (Milner & Goodale, 1995 , 2008 ). We investigated whether this separation is already functioning in the early stages of the development of reaching. To this end, 6‐ and 7‐month‐old infants were presented with two identical objects at identical distances in front of an illusory Ponzo‐like background that made them appear to be located at different distances. In two further conditions without the illusory background, the two objects were presented at physically different distances. Preferential reaching outcomes indicated that the allocentric distance information contained in the illusory background affected the perception of object distance. Yet, infants' reaching kinematics were only affected by the objects' physical distance and not by the perceptual distance manipulation. These findings were taken as evidence for the two‐visual systems, as proposed by Milner and Goodale ( 2008 ), being functional in early infancy. We discuss the wider implications of this early dissociation.     

Exploring the edges: boundaries and breaks

In this article, we examine conceptual and practical issues pertaining to relationship boundaries within the helping profession. Although our focus is primarily on relationships between mental health professionals and clients, there are considerable implications for a new approach to ethically structuring and understanding the construct of "required distance" in many human-interactive professions, such as teaching, religious leadership, public administration, and others. We define the concept of boundary as applied to human relationships, provide examples of boundary breaks, and raise questions regarding how to evaluate the significance and morality issues raised by specific boundary breaks. Questions and dilemmas are presented regarding boundary setting and accidental or deliberate boundary breaking. Representative dangers present in boundary breaks are identified, and examples are provided. Possible beneficial outcomes are also discussed. Finally, a suggested protocol for assessing a proposed boundary break is provided, much of which is drawn from the work and thinking of Laura Brown, applied more generally in this article, with additions from our perspectives.     

Small-group effectiveness on an administrative task as influenced by knowledge of results and sex composition of the group

Two experiments were designed to investigate some possible extensions to Locke's theory of task motivation and incentives. In experiment 1 (192 Ss) the effect of KR on small-group effectiveness (SGE) was analyzed. The SGE-measurements (productivity and group atmosphere) were based on a subjective operationalization of the concept ?small-group effectiveness'. Five one-way analyses of variance revealed no significant influence of KR on SGE thus supporting Locke's findings. In experiment 2 (64 Ss) homogeneous male groups were compared to homogeneous female groups to find out whether sex composition of the group would have a significant influence on SGE. Five Fisher t-tests revealed no differences between the means of male and female groups. In this case, too, Locke's theory was supported. Limitations and implications of these results are discussed.     

Career Decision‐Making Self‐Efficacy Change in Italian High School Students

The authors explored the effects of a structured‐group career intervention among 280 Italian high school students. Hierarchical linear models indicated the intervention's effectiveness in increasing career decision‐making self‐efficacy and, consequently, career exploration, but not in decreasing career choice anxiety. In addition, partial confirmation was found for the moderating effects of participants' expectations and motivation to change on the relationship between career decision‐making self‐efficacy and career choice anxiety. The findings support the development of a systematic vocational guidance program in Italian schools.     

Sexual harassment law: It’s not what you think

Companies and colleges often react strongly to allegations of sexual harassment, even firing men on first offenses, because of their fear of lawsuits. A review of sixty-two federal Courts of Appeals decisions in sexual harassment cases indicates that sexual harassment law is not as broad as suggested by these strong reactions.