Phenobarbitone and kinaesthetic after-effect

The effect of phenobarbitone (phenobarbital), predominantly a central depressant, on kinaesthetic after-effect was examined. The subjects were selected after a preliminary testing with the Maudsley Personality Inventory. They were classified into two groups: extraverts and introverts. The drug was used at different dose levels. A 2 × 4 randomized block design was replicated ten times. The study supports the following conclusions: (a) the extraverted subjects show larger kinaesthetic after-effect than introverted subjects under placebo condition; (b) phenobarbitone has no effect on kinaesthetic after-effects in extraverted subjects except in small doses (30 mg) which reduce the size of the effect; (c) the drug in larger doses (60 mg and 100 rng) produces a significant increasing effect in the introverted group.     

Effects of Non-conformity on Perceived Status and Competence: Examining the Moderating Role of Physical Attractiveness

The present study attempts to examine how people perceive non-conforming behaviour and what do they infer about subjects who demonstrate non-conformity. Interviews were conducted to determine the operational definition and perception about non-conformity. Analysis of the interviews revealed that non-conformity is attributed to not abiding by the rules that have been defined or laid out by an authority in a particular context. Scenario-based experiments were conducted, and the obtained data were analysed to reach a conclusion regarding observers’ perception about non-conforming individuals in a collectivist culture. The results showed that non-conforming behaviour leads to a negative inference about status and competence. Also, we found that the attractiveness of non-conforming individuals does not lessen the negative inferences derived by the observers in a collectivist culture. The findings can be extended to devise several communication and signalling strategies to influence the mass behaviour in a collectivist culture, like India. The study provides us insights about achieving social objectives as well as driving behavioural change in a collectivist context.     

Connectionist Models and Linguistic Theory: Investigations of Stress Systems in Language

We question the widespread assumption that linguistic theory should guide the formulation of mechanistic accounts of human language processing. We develop a pseudo-linguistic theory for the domain of linguistic stress, based on observation of the learning behavior of a perceptron exposed to a variety of stress patterns. There are significant similarities between our analysis of perception stress learning and metrical phonology, the linguistic theory of human stress. Both approaches attempt to identify salient characteristics of the stress systems under examination without reference to the workings of the underlying processor. Our theory and computer simulations exhibit some strikingly suggestive correspondences with metrical theory. We show, however, that our high-level pseudo-linguistic account bears no causal relation to processing in the perception, and provides little insight into the nature of this processing. Because of the persuasive similarities between the nature of our theory and linguistic theorizing, we suggest that linguistic theory may be in much the same position. Contrary to the usual assumption, it may not provide useful guidance in attempts to identify processing mechanisms underlying human language.     

��Screw Health��: Representations of Sex as a Health-Promoting Activity in Medical and Popular Literature

Recently, scientific and popular press articles have begun to represent sex as a health-promoting activity. A number of scientific studies have identified possible health benefits of sexual activity, including increased lifespan and decreased risk of certain types of cancers. These scientific findings have been widely reported on in the popular press. This "sex for health" discourse claims that sexual activity leads to quantifiable physical and mental health benefits in areas not directly related to sexuality. Analyzing this discourse provides an opportunity to better understand both broader health promotion discourses and current norms and anxieties about sexuality. In this article, I place this "sex for health" discourse within the context of broader health promotion discourses and within the context of a number of historical and contemporary discourses connecting health and sexuality. I argue that although the "sex for health" discourse may serve to de-stigmatize sexual activity for some, it may also increase pressure on others to be sexually active and may further pathologize sexual "dysfunction." In addition, these representations often serve to further privilege a normative form of sexual behavior - coitus in the context of a monogamous heterosexual partnership - at the expense of non-normative sexual desires, identities, and practices.     

Caudate nucleus-dependent response strategies in a virtual navigation task are associated with lower basal cortisol and impaired episodic memory

The present research examined the relationship between endogenous glucocorticoids, navigational strategies in a virtual navigation task, and performance on standard neuropsychological assessments of memory. Healthy young adult participants (N = 66, mean age: 21.7) were tested on the 4 on 8 virtual maze (4/8 VM) and standard neuropsychological tests such as the Rey-Osterrieth Complex Figure (RO) and the Rey Auditory Verbal Learning Task (RAVLT), which measure episodic memory. The 4/8 VM differentiates between navigational strategies, where participants either use a hippocampal-dependent spatial strategy by building relationships between landmarks, or a caudate nucleus-dependent stimulus–response strategy by automatizing a pattern of open and closed arms to learn the location of objects within the maze. Degree of stress was assessed by administering the Perceived Stress Scale (PSS) questionnaire. Cortisol samples were taken on two consecutive days upon waking, 30 min after waking, at 11 am, 4 pm, and 9 pm. There was a significant difference in basal levels of cortisol between spatial and response learners. Interestingly, response learners had significantly lower cortisol levels throughout the day. The two groups did not differ in terms of perceived stress as measured with the PSS questionnaire. Moreover, there was no significant correlation between PSS scores and salivary cortisol levels, indicating that the higher cortisol levels in the spatial group were not associated with greater perceived stress. In addition, participants who spontaneously used a spatial strategy performed significantly better on the RAVLT and RO. These data indicate that the cortisol levels in the spatial group may be optimal in terms of episodic memory performance whereas the cortisol levels in the response group may be associated with poorer memory. These results are suggestive of an inverted U-shaped curve describing the effects of basal levels of circulating cortisol on memory in young adults.     

Prior distributions on symmetric groups

Fully and partially ranked data arise in a variety of contexts. From a Bayesian perspective, attention has focused on distance-based models; in particular, the Mallows model and extensions thereof. In this paper, a class of prior distributions, the Binary Tree, is developed on the symmetric group. The attractive features of the class are: it provides a closed-form solution to the posterior distribution; and a simple way to interpret the parameters of the prior distribution. The advantages of the proposed method are illustrated by comparing it to metric-based models using data analyzed by other researchers in this context.This revised article was published online in August 2005 with the PDF paginated correctly.     

Phonological memory and vocabulary learning in children with focal lesions

Eleven children with early focal lesions were compared with 70 age-matched controls to assess their performance in repeating non-words, in learning new words, and in immediate serial recall, a triad of abilities that are believed to share a dependence on serial ordering mechanisms (e.g.,; ). Results for the experimental group were also compared with other assessments previously reported for the same children by. The children with brain injury showed substantial impairment relative to controls in the experimental tasks, in contrast with relatively unimpaired performance on measures of vocabulary and non-verbal intelligence. The relationships between word learning, non-word repetition, and immediate serial recall were similar to those observed in several other populations. These results support previous reports that there are persistent processing impairments following early brain injury, despite developmental plasticity. They also suggest that word learning, non-word repetition, and immediate serial recall may be relatively demanding tasks, and that their relationship is a fundamental aspect of the cognitive system.     

Gamification and neuromarketing: A unified approach for improving user experience

Neuroscience and its offshoot as neuromarketing have helped marketers understand neuroscientific aspects of customers while gamification has helped them understand the psyche of consumers. Despite neuromarketing's many potential benefits to businesses, little academic work has been done on the field so far. Most studies have examined consumer shifts during and after pandemics without analyzing them from two critical perspectives: neuroscientific theories and psychology theories. As the two streams of knowledge lean on each other, their interdependence in the field of e-engagement needs exploration. The purpose of this study is to answer an important question – “How do marketers use gamification and neuromarketing to understand online engagement of consumers?”. We used a quantitative empirical research approach to assess the inter-relationship between neuromarketing and gamification. The study collected data from digital marketing strategists of retail firms to propose a theoretical framework for self-determination theory in successfully implementing new age technologies by plugging the cues of gamification and neuromarketing. The framework would be useful for retail firms to design digital marketing strategies for capturing the attention of consumers across different geographies. Findings indicated that, marketers are interested in neuromarketing for two main reasons: first, they think it can help them save money and improve their marketing plans, and second, they think that cutting-edge research techniques such as brain imaging can help them get more accurate findings.