How a maximizing orientation affects trade-offs between desirability and feasibility: The role of outcome- versus process-focused decision making

This research examines how maximizers make decisions when they must trade-off between desirability and feasibility attributes. Across four studies, we demonstrate that maximizers tend to prefer choices offering more desirability to those offering more feasibility and respond more favorably to a product's advertising when it highlights desirability more than feasibility attributes. Furthermore, we show that maximizers' focus on outcomes rather than processes drives their preference for desirability, such that changing from an outcome to a process focus can redirect their interest from desirability to feasibility. By contrast, satisficers do not prefer products higher in desirability to those higher in feasibility and are not more receptive to ads highlighting desirability attributes. Furthermore, because satisficers may focus on both the outcome and the process, priming either one is redundant and does not alter their preference for desirability or feasibility.     

Adaptation to displacing prisms in human infants.

This research reports a first attempt to study adaptation to laterally displacing prisms in human infants of ages six to ten months. Twenty infants were tested over four days under conditions similar to those used in adult adaptation studies. Evidence was found of vigorous adaptation when infants were exposed to base-right prisms under conditions of active exposure. Detailed consideration is given to the conditions and methods of studying adaptation in infants and implications for adult studies.