The effects of videotape modeling and daily feedback on residential electricity conservation, home temperature and humidity, perceived comfort, and clothing worn: Winter and summer

Two studies were conducted in all-electric townhouses and apartments in the winter (N = 83) and summer (N = 54) to ascertain how energy conservation strategies focusing on thermostat change and set-backs and other low-cost/no-cost approaches would affect overall electricity use and electricity used for heating and cooling, the home thermal environment, the perceived comfort of participants, and clothing that was worn. The studies assessed the effectiveness of videotape modeling programs that demonstrated these conservation strategies when used alone or combined with daily feedback on electricity use. In the winter, the results indicated that videotape modeling and/or feedback were effective relative to baseline and to a control group in reducing overall electricity use by about 15% and electricity used for heating by about 25%. Hygrothermographs, which accurately and continuously recorded temperature and humidity in the homes, indicated that participants were able to live with no reported loss in comfort and no change in attire at a mean temperature of about 62 degrees F when home and about 59 degrees F when asleep. The results were highly discrepant with prior laboratory studies indicating comfort at 75 degrees F with the insulation value of the clothing worn by participants in this study. In the summer, a combination of strategies designed to keep a home cool with minimal or no air conditioning, in conjunction with videotape modeling and/or daily feedback, resulted in overall electricity reductions of about 15% with reductions on electricity for cooling of about 34%, but with feedback, and feedback and modeling more effective than modeling alone. Despite these electricity savings, hygrothermograph recordings indicated minimal temperature change in the homes, with no change in perceived comfort or clothing worn. The results are discussed in terms of discrepancies with laboratory studies, optimal combinations of video-media and personal contact to promote behavior change, and energy policies that may be mislabeled as sacrificial and underestimate the effectiveness of conservation strategies such as those investigated in these studies.     

HEMISPHERE FUNCTION AND SPATIAL ABILITY: AN EXPLORATORY STUDY OF SEX AND CULTURAL DIFFERENCES

Three experiments investigated performance as a function of the visual hemifield to which verbal and spatial stimuli were presented tachistoscopically. The aim was to relate laterality effects to individual, sex and cultural differences in spatial ability within the framework of a model of hemispheric specialisation. A left-hemisphere advantage for verbal materials was obtained but no advantage for right-hemisphere presentation of visuospatial information occurred in the following samples: British and Ghanaian (experiment 1), high and low spatial ability groups (experiment 2) and males and females (experiment 3). Traditional spatial ability tests had no predictive value for performance on the tachistocopic tasks and an interaction between presentation field and responding hand was interpreted as implying equivalent processing of spatial information in either hemisphere.     

Fat,Four-Eyed,and Female: Stereotypes of Obesity,Glasses, and Gender1

In a between-subjects design, 46 male and 101 female Australian university students rated a target person described as male or female, overweight or average weight, and wearing glasses or not, on twelve 7-point rating scales. As predicted, a negative stereotype of the overweight person and a complex one of the person with glasses were found. However, there was no significant effect of sex of target except on the ratings of masculine and feminine and no interaction of sex of target with either the glasses or obesity variables. Nor did sex of subject influence the ratings. The results suggest that, although stereotypes of obesity and glasses do exist, they may be as severe for men as for women.     

Biculturalism,Locus of Control,and Leader Behavior in Ethnically Mixed Small Groups1

The study examined the interactive effects of degree of biculturalism and locus of control on leader behavior in supportive and nonsupportive ethnically mixed small groups. Subjects were 36 male Chicano college students who participated in a small group discussion composed of four members: a naive subject who invariably served as group leader, and three confederates representing distinct ethnic groups (Anglo, Black, and Chicano). Behavioral observations revealed several interesting interactions involving group support. High biculturals, in comparison to low biculturals, adopted a more active leader role in nonsupportive than in supportive groups, asking for more opinions and evaluations, and making more clarification statements. Furthermore, while low bicultural externals and high bicultural internals tended to be more interpersonally assertive and to make more clarification statements under supportive conditions, it was low bicultural internals and high bicultural externals who exhibited the most active leader roles in nonsupportive groups. Additional findings revealed that statements made by the Anglo confederate were clarified more often in the supportive condition, while statements made by either the Black or the Chicano confederate were clarified more often in the nonsupportive condition. The results are discussed in relation to previous literature and the need to develop a more responsive social psychology of interethnic dynamics.     

Gender differences in autonomous and social achievement orientations

This research examined gender differences in orientations toward autonomous and social achievement. Three independent samples of subjects (total N= 359 males and 574 females) completed measures of achievement orientation (including Strumpfer's [1975] Autonomous Achievement Values and Social Achievement Values scales) and relevant cognitive, affective, and behavioral variables. Correlational and factor analyses clearly identified distinct autonomous and social achievement factors for both men and women in each of the samples. Examination of the correlates of achievement orientation indicated that whereas an autonomous achievement orientation is similarly expressed in males and females, there are considerable sex differences in the expression of an orientation toward social achievement. In particular, a social achievement orientation was associated with concerns over social approval and responsiveness to social influence among males, but was generally unrelated to these factors among females. Findings are discussed in terms of several recent hypotheses concerning the effects of sex role norms on the development and expression of achievement needs in men and women.     

Structural models for the mediation of salience effects on attribution

Previous research has demonstrated that salient information is overrepresented in causal attributions. Two experiments were conducted to investigate potential mediators for this effect and to make a case for the use of structural models in explanations of process. Two mediators were considered: enhanced visual recall of salient stimuli and exaggerated schema-relevant recall of salient stimuli. Although analyses of variance supported the visual recall model, structural analyses demonstrated its implausibility. Analyses of variance and structural models revealed that schema-relevant recall, that is, information seen as representative of causal influence, is a plausible mediator; this was particularly true of relevant visual information. Results suggest that salience effects (S. E. Taylor & S. T. Fiske in L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 11). New York: Academic Press, 1978) are due to: (a) the attentional advantage of inherently salient visual events and (b) the influence of stored visual and nonvisual schema-relevant information on causal judgments.     

Exposure effects in person perception: Familiarity,similarity, and attraction

Two experiments explored the relationship between familiarity, similarity, and attraction. In the first experiment, subjects viewed photographs of faces at various exposure frequencies and then rated them for likeableness and similarity. Familiar people were regarded by the subjects as both more likeable and more similar to themselves. The effects of familiarity on perceived similarity were primarily mediated by changes in attraction, although some evidence of a direct link between familiarity and perceived similarity was also found. In the second experiment, subjects viewed the same stimuli at a single exposure frequency, and received bogus information regarding the similarity of the people shown therein. Subsequent ratings of likeableness and perceived familiarity revealed that people who seemed similar to the subjects were regarded as both more likeable and more familiar. The effects of similarity on perceived familiarity were almost entirely mediated by changes in attraction. Some of the theoretical implications of these findings are discussed.