#sustainablefashion on Instagram: A content and network analysis of user-generated posts

The social and environmental impacts of the global fashion industry face increasing scrutiny. As such, consumers and brands look towards ‘sustainable fashion’ for low-impact alternatives. Simultaneously, visual social media platforms such as Instagram have become prevalent places for fashion advertising and discourse. To investigate this under-researched area, the current study utilises visual content and social network analysis to explore how sustainable fashion is presented on Instagram, specifically: (a) what visual characteristics are present within sustainable fashion content, and (b) in what broader contexts and communities is discussion of sustainable fashion taking place? Posts included under the hashtag #sustainablefashion (N = 650) were inspected for visual characteristics, including type of clothing, presence of person, post setting, presence of nature, and post format. Most posts were photographs located indoors with no person and no nature-based elements. The hashtags used alongside #sustainablefashion were analysed with Gephi software to establish a social network and community groups of related topics. Network analysis revealed four key community groups: online-promotional, artisan-traditional, eco-ethical, and Malay-online-selling. Secondhand fashion also appeared to be the most prominent sustainable fashion alternative on Instagram. This study is one of the first to investigate the characteristics of user-generated #sustainablefashion content on Instagram. Whilst social media is a burgeoning avenue for research, existing studies primarily investigate how these platforms can be harnessed for advertising, rather than what users themselves are already posting. Implications for brands who use this platform and opportunities for future research are discussed.     

Locke and “ad”

In IV, xvii, 19–22 of his Essay, Locke employs Latin labels for four kinds of argument, of which one (ad hominem) was already in circulation and one (ad judicium) has never had much currency. The present proposal seeks to locate and clarify what Locke was aiming to describe, and to contrast what he says with some subsequent uses that have been made of these labels as if they named fallacies. Though three of the four kinds of argument that Locke picks out are often less than decisive, he casts no aspersion on the legitimacy of their use in debate.

     

Behavioral extremity moderates the association between certainty in attitudes about COVID and willingness to engage in mitigation-related behaviors

People generally intend to act more on beliefs and attitudes about which they have greater certainty. However, we introduce a boundary condition to the positive association between certainty and behavioral intentions—behavioral extremity. Uncertainty about a threatening issue like COVID-19 can be disconcerting, and we propose that uncertain people cope in part through increased openness to extreme actions like accepting risky medical treatments and aggression toward those defying mitigation policies. Testing this, we compiled and analyzed all the data on certainty about COVID-19 mitigation policies and willingness to engage in mitigation-related behaviors that our lab collected during the pandemic (6 samples, 20 behaviors, Ns up to 1496). External ratings of the behaviors' extremity moderated certainty-willingness associations: whereas greater certainty was associated with increased willingness to engage in moderate behaviors (the typical result), lower certainty was associated with increased willingness to engage in extreme behaviors, especially among those worried about becoming ill.     

Differential payoff and locus of selectivity in a visual memory task

Two experiments were run to investigate the locus of selectivity in a visual memory task involving differential payoff for letters correctly recalled: Major variables consisted of value instructions given before or after the exposure of a display, the ratio of high to low value, and exposure duration. The results showed that Ss make more correct reports of higher value than of lesser value, whether value instructions are given before or after the display. Furthermore, overall performance and extent of selectivity increase with increasing exposure time, but more for the before than the after conditions of instruction. These results suggest that selectivity occurs both during perception and retention and during recall.     

Tables of event sequences for sequential analyses of data in psychological experiments containing two-class events

Tables of sequences of two-class events are presented for use in programming psychological experiments in which behavior on trial n may be a function of the events of trials n ? 1, n ? 2, and/or n ? 3. Various factors related to schedule generation are discussed, i.e., restrictions on trial-block length which accompany sequential balance, interrelationships of trial blocks in the multiblock experiment, relationships between run length and r-tuple occurrences, and alternation behavior. Following a consideration of various methods of schedule generation for the two-class experiment, it was concluded that no method can result in schedules that possess all properties considered desirable in psychological experiments. However, the present sequences allow for sequential balance and analysis, and thus should prove useful in producing schedules in some contexts that are standard with regard to sequential influences.