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11.
This research examines how maximizers make decisions when they must trade-off between desirability and feasibility attributes. Across four studies, we demonstrate that maximizers tend to prefer choices offering more desirability to those offering more feasibility and respond more favorably to a product's advertising when it highlights desirability more than feasibility attributes. Furthermore, we show that maximizers' focus on outcomes rather than processes drives their preference for desirability, such that changing from an outcome to a process focus can redirect their interest from desirability to feasibility. By contrast, satisficers do not prefer products higher in desirability to those higher in feasibility and are not more receptive to ads highlighting desirability attributes. Furthermore, because satisficers may focus on both the outcome and the process, priming either one is redundant and does not alter their preference for desirability or feasibility. 相似文献
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J. Richard Eiser Joop
van der
Pligt Russell Spears 《Journal of applied social psychology》1988,18(8):654-663
This study examined attitudes among 290 residents of three villages in South-West England toward proposals to build a nuclear power station nearby. Respondents were split into four groups according to whether they were neutral or in favor of a new power station either locally or elsewhere in the UK (Group PN), against one locally but neutral or pro elsewhere (LO), or moderately (MO) or extremely (XO) against a new power station both locally and elsewhere. The perceived impact of a nuclear power station on local life was assessed by 30 items. The PN group expected most benefit or least damage on all 30 items. On a majority of items the mean ratings of the LO group resembled those of the XO's more than did those of the MO's. A stepwise discriminant analysis yielded two interpretable functions. The first reflected a trend over the groups in the order PN-LO-MO-XO and was marked particularly by concern with impact on personal peace of mind. The second fuction discriminated the LO's from the other groups, suggesting that they were relatively less concerned with specifically nuclear risks, but more concerned with environmental conservation. 相似文献
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The individual deciding on a nuclear weapons production policy is faced with a dilemma in which a choice must be made to support one of several conflicting defense policies. In order to investigate the social-psychological variables that are related to armament policy decision making, a telephone survey was conducted in the City of St. Louis, Missouri. Adult subjects (N= 110) responded to questions concerned with cognitive, attitudinal, and emotional responses to nuclear arms. Participants were also asked to choose a weapons production policy for the United States under conditions of continued and decreased Soviet nuclear arms production. Results indicated that respondents decisions about nuclear weapons production were related to their support for deterrence, the availability of their nuclear-related images, their emotional response to nuclear war, their attributions of responsibility for the prevention of nuclear war, and their political party affiliation. Distinctions between antinuclear decision-makers and pronuclear decision-makers are discussed. 相似文献
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Evidence increasingly links a high-fat, low-fiber diet to coronary heart disease and certain site cancers, indicating a need for large-scale dietary change. Studies showing the effectiveness of particular procedures in specific settings are important at this point. The present study, using an A-B-A-B design and sales data from computerized cash registers, replicated and extended previous work by showing that inexpensive prompts (i.e., signs and fliers) in a national fast-food restaurant could increase the sales of salads, a low-fat, high-fiber menu selection. Suggestions also are made pertinent to more widespread use of the procedures. 相似文献
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Gender differences in friendship patterns 总被引:1,自引:0,他引:1
The same-sex and opposite-sex friendship patterns of men and women students from two first-year psychology classes at the University of Waikato in New Zealand were examined. A friendship questionnaire previously used in the United States of America was administered to compare results of the two cultures. Findings from this study support American research suggesting that women are more intimate and emotional in their same-sex friendships than men, and tend to place a higher value on these friendships than men do. In accordance with findings of the American sample, New Zealand women emphasized talking, emotional sharing, and discussing personal problems with their same-sex friends, and men showed an emphasis on sharing activities and doing things with their men friends. Differences between the American and New Zealand samples were shown for men in the number of friends and the intimacy levels of these friendships. New Zealand men preferred numerous but less intimate same-sex friends, while women (as in the United States) showed a preference for a few, close, intimate same-sex friends. Men, in contrast to women, derived emotional support and therapeutic value more from their opposite-sex relationships than their same-sex friendships. Finally, more men than women stated they would not cancel an engagement with an opposite-sex friend in order to go out with a same-sex friend. Results are interpreted as suggesting a need for changes in the current socialization process of males who are taught to repress their emotions and form rather less intimate and possibly less beneficial same-sex friendships than women. 相似文献