CHILDREN'S PERCEPTIONS OF CHANGES IN SIZE OF TELEVISED IMAGES

Using a Piagétan perspective, this study investigated the ways in which elementary school children perceive changes in the size of a televised image (in this case, a candy bar). The findings suggest that younger children perceive changes in image size from a medium shot to a close-up as changes in the object itself. Children's responses to changes in the televised image parallel their responses to traditional conservation tasks, but conservation of televised images occurs at a later age. In addition, children appear to use different cognitive skills to interpret how a zoom or a cut transforms the size of a televised image. When a zoom is used, children more readily perceive the object as “growing larger.”