Habit,information acquisition,and the process of making travel mode choices

Three studies examined the role of habit on information acquisition concerning travel mode choices. On the basis of Triandis' (1980) model of attitude–behaviour relations it was expected that habit strength attenuates the elaborateness of choice processes. The studies focused on different phases in the choice process, namely the appreciation of situational cues and appreciation of choice option information. In line with expectations, it was found that, compared to weak habit participants, those who had a strong habit towards choosing a particular travel mode acquired less information and gave evidence of less elaborate choice strategies. It was attempted to break effects of habit by manipulating either accountability demands or level of attention. Although accountability demands raised the level of information acquisition, no interactions with habit were found. Enhanced attention to the choice process initially did override habit effects in a series of choice trials. However, in spite of this manipulation, chronic habit effects emerged during later trials. The results demonstrate the profound effects that habit may have on the appreciation of information about choice situations and choice options. ©1997 John Wiley & Sons, Ltd.     

To plan or not to plan? Goal achievement or interrupting the performance of mundane behaviors

The present experiment investigated cognitive and behavioral effects of planning (i.e. forming implementation intentions) on goal pursuit during the performance of mundane behaviors. Participants received the goal to collect a coupon halfway the hall from the lab to the cafeteria. Later, they were also given the task to go from the lab to the cafeteria. Thus participants had to attain a new goal by interrupting a mundane behavior. Some participants enriched their goal with implementation intentions, others did not. Results showed that participants who formed implementation intentions were more effective in goal pursuit than the control group. Importantly, the data suggest that the effects of planning on goal completion are mediated by a heightened mental accessibility of environmental cues related to the goal completion task. Copyright © 1999 John Wiley & Sons, Ltd.     

Inhibitory Control During Sentence Reading in Dyslexic Children

The present study focused on the nature of the reading disability of children with the guessing subtype of dyslexia (who read fast and inaccurately). The objective was to separate the excitatory account of their reading disturbance (i.e., in guessers the words’ resting levels of activation are oversensitive to semantic context) from the inhibitory account (i.e., guessers tend to react prematurely to (false) candidate words that are activated in the lexicon).

To disentangle the above accounts, guessers and normal readers were presented with a sentential priming task (SPT). In the SPT, subjects had to determine whether the final word of a sentence was semantically congruent or incongruent with the sentence, but had to inhibit their ‘congruent’ or ‘incongruent’ response in case of an occasionally presented pseudoword. To evoke guessing, each pseudoword closely resembled either a valid congruent or incongruent word. Guessing referred to prematurely accepting a pseudoword as a word that either appropriately or inappropriately completed the sentence. The extent to which subjects guessed at word meaning was evidenced by the false recognition rates (FRR) of the misspelled terminal words.

Analyses on the FRRs of the pseudowords showed that guessers had significantly more difficulty in suppressing the ‘go tendency’ triggered by the pseudowords. It was concluded that the impulsive reading style of guessers should be ascribed to a less efficient suppression mechanism rather than to excessive reliance on contextual information. Specifically, the data were explained by assuming that the availability of the pseudoword’s candidate meaning activated the hand to respond with, and that guessers found difficulty in suspending this response until they analyzed all letters in the stimulus and they could be sure of its spelling.     

On the foundations of beliefs in free will: intentional binding and unconscious priming in self-agency

The concept of an ability to make choices and to determine one's own outcomes fits well with experiences that most people have, and these experiences form the basis for beliefs in free will. However, the existence of conscious free will is challenged by modern research findings highlighting the unconscious origins of goal-directed behavior that gives rise to free-will beliefs. This report expands on these insights by revealing that both conscious and unconscious processes play an important role in free-will beliefs. Specifically, Experiment 1 demonstrates that free-will beliefs are strengthened when conscious intentions to produce action outcomes bind the perception of action and outcome together in time. Experiment 2 shows that these beliefs are strengthened when unconscious priming of action outcomes creates illusory experiences of self-agency when the primed outcomes occur. Together, these findings suggest that beliefs in free will are associated with self-agency and are enhanced by both conscious and unconscious information processing of goal-directed behavior.     

When observing gaze shifts of others enhances object desirability

The present research explored when observing gaze shifts of another person, involving both the observer and a specific object, enhances desirability of the gazed-at object. Specifically, we offer an initial attempt to test the idea that a three-step sequence consisting of direct gaze at the observer, followed by object-directed gaze and then by direct gaze at the observer, cues the desirability of an object to the observer and hence increases the perceived desirability of the gazed-at object. We examined this hypothesis in three experiments by manipulating eye-gaze shifts and including a no-gaze control condition. In line with our prediction, results showed that the dynamic sequence of gaze shifts indeed increases perceived object desirability. These findings provide new evidence that a sequence of gaze behavior involving the observer and an object plays an important role in influencing affective evaluation of objects.     

Inhibition in Goal Systems: A Retrieval-Induced Forgetting Account

In social psychological models of goals, particular means or goals that receive more activation are pursued while their counterparts are “inhibited.” To account for inhibition, these theories emphasize structural distribution of resources and the consequences of goal or means choices. Absent are alternate accounts of inhibition based on memory processes that rely on retrieval or recall of items. We propose that the act of recalling means or goals from memory entails inhibition of competing alternatives. Two experiments using repeated retrieval paradigms present evidence that recalling one means associated with a particular goal inhibits competing means. Moreover, this inhibitory mechanism is sensitive to the structural relationship of goals and means. Implications for models of inhibition in goal pursuit are discussed.     

Goal-discrepant situations prime goal-directed actions if goals are temporarily or chronically accessible

This research tested the hypothesis that perception of goal-discrepant situations automatically (i.e., without conscious intent) facilitates access to representations of instrumental actions if goal representations are mentally accessible. Employing a probe-recognition paradigm, Experiment 1 established that sentences describing situations that are discrepant with the goal of "looking well-groomed" (e.g., having dirty shoes) automatically increased the accessibility of representations of appropriate instrumental actions (e.g., polishing) in comparison to control situations, but only when participants frequently pursued the goal. Experiments 2a and 2b suggest that this effect was due to chronic accessibility of the goal representation and demonstrate that the same effects occur if the accessibility of the goal is temporarily enhanced (by subliminal priming) for people that nonfrequently pursue the goal.     

Prime and probability: causal knowledge affects inferential and predictive effects on self-agency experiences

Experiences of having caused a certain outcome may arise from motor predictions based on action–outcome probabilities and causal inferences based on pre-activated outcome representations. However, when and how both indicators combine to affect such self-agency experiences is still unclear. Based on previous research on prediction and inference effects on self-agency, we propose that their (combined) contribution crucially depends on whether people have knowledge about the causal relation between actions and outcomes that is relevant to subsequent self-agency experiences. Therefore, we manipulated causal knowledge that was either relevant or irrelevant by varying the probability of co-occurrence (50% or 80%) of specific actions and outcomes. Afterwards, we measured self-agency experiences in an action–outcome task where outcomes were primed or not. Results showed that motor prediction only affected self-agency when relevant actions and outcomes were learned to be causally related. Interestingly, however, inference effects also occurred when no relevant causal knowledge was acquired.