Two Politicians in a Realistic Experiment: Attraction,Discrepancy, Intensity of Delivery,and Attitude Change1

The leader of the Socialists in the Dutch Parliament and his Liberal opponent participated in this realistic experiment. Identical TV interviews with the two politicians were recorded and shown to subjects of both parties. The intensity of delivery was also varied: emotional versus rational. Our findgins indicated that the experimental interveiw changed the attitude of the subjects. In addition, support was found for a second hypothesis: Attitude change was greater for the attractive source from the same party than for the less attractive source from the opposite party. Furthermore, our expectations were confirmed that attitude change would be greater with high than with low discrepancy. Although the intensity of delivery did have an effect on the credibility of the source–the emotional delivery scored lower–no effect on attitude change was found.     

A psychological approach to ethics

This article has the purpose of calling attention to C.G. Jung's archetypal concept of the Self as an approach to ethics. The distinction between simple morality and transcendent ethics is established. Comparison is made between the archetype of the Self and Kant's categorical imperative. Freud's superego, however, is assimilated to a natural outlook on morality, such as the notion of altruism in sociobiology. The superego is only the psychic effect of the current moral code—which could be explained either culturally or as a Lamarckian acquired characteristic of the unconscious. Jung's transcendent ethics is expressed in an ethical mandala.