Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers

Can perceived message effectiveness (PE) be considered a cause of actual effectiveness (AE)? If so, PE judgments can be used as valid indicators of the persuasiveness of messages in the preimplementation phase of campaigns. In addition, manipulating PE may be a viable persuasive strategy. But, if the reverse causal sequence obtains (AE→PE), then the strategy would be ineffective and the utility of PE in formative campaign research meaningless. Structural equation analysis of 2 cross‐sectional data sets (N= 202 and 204) concerned with fear appeals favored the PE→AE hypothesis. Two additional studies (N= 140 and 237), which employed a total of 13 public service announcements (PSAs), returned the same result. A fifth experimental study (N= 119) which utilized 2 PSAs provided further indication that PE→AE but not the reverse. At least under the conditions that characterize formative research, PE may be viewed as a causal antecedent of AE.     

The impact of virtuality on team effectiveness in organizational and non-organizational teams: A meta-analysis

We meta-analytically assess the virtuality-team effectiveness relationship using 73 samples of organizational teams (5738 teams) reporting on a wide range of productive (e.g. earnings), performance (e.g. customer ratings), social (e.g. cohesion), and team member (e.g. project satisfaction) outcomes. Our results suggest that in work organizations, virtuality is not a direct input—negative or positive—to team effectiveness. In contrast, using 109 samples of non-organizational teams (5620 teams), we show that virtuality is a significant negative input to team effectiveness. We also meta-analytically assess the issue of results generalizability from non-organizational to organizational settings, and find that overall, results from non-organizational studies largely fail to generalize to organizational virtual teams. Using moderator analysis, we explore a number of study features that may explain the poor results generalizability from non-organizational to organizational studies. We find that results from non-organizational studies using undergraduate students, short team duration, and laboratory settings drive the non-generalizability effect, whereas results from non-organizational studies using graduate students, longer team duration, and classroom settings produce results comparable to those of organizational studies of virtual teams. Theoretical, methodological, and practical implications are discussed.     

Time and moral judgment

Do moral judgments hinge on the time available to render them? According to a recent dual-process model of moral judgment, moral dilemmas that engage emotional processes are likely to result in fast deontological gut reactions. In contrast, consequentialist responses that tot up lives saved and lost in response to such dilemmas would require cognitive control to override the initial response. Cognitive control, however, takes time. In two experiments, we manipulated the time available to arrive at moral judgments in two ways: by allotting a fixed short or large amount of time, and by nudging people to answer swiftly or to deliberate thoroughly. We found that faster responses indeed lead to more deontological responses among those moral dilemmas in which the killing of one to save many necessitates manhandling an innocent person and in which this action is depicted as a means to an end. Thus, our results are the first demonstration that inhibiting cognitive control through manipulations of time alters moral judgments.     

Assessment of postural control in patients with Parkinson’s disease: Sway ratio analysis

Analysis of the postural stability impairments in neurodegenerative diseases is a very demanding task. Age-related declines in posturographic indices are usually superimposed on effects associated with the pathology and its treatment. We present the results of a novel postural sway ratio (SR) analysis in patients with Parkinson’s disease (PD) and age-matched healthy subjects. The sway ratios have been assessed based upon center of foot-pressure (CP) signals recorded in 55 parkinsonians (Hoehn and Yahr: 1-3) and 55 age-matched healthy volunteers while standing quiet with eyes open (EO) and then with eyes closed (EC). Complementing classical sway measure abnormalities, the SR exhibited a high discriminative power for all controlled factors: pathology, vision, and direction of sway. Both the anteroposterior (AP) and mediolateral (ML) sway ratios were significantly increased in PD patients when compared to the control group. An additional SR increase was observed in the response to eyes closure. The sway ratio changes documented here can be attributed to a progressive decline of a postural stability control due to pathology. In fact, a significant correlation between the mediolateral SR under EO conditions and Motor Exam (section III) score of the UPDRS was found. The mediolateral sway ratios computed for EO and EC conditions significantly correlated with the CP path length (r = .87) and the mean anteroposterior CP position within the base of support (r = .38). Both indices reflect postural stability decline and fall tendency # in parkinsonians. The tremor-type PD patients (N = 34) showed more pronounced relationships between the mediolateral SR and selected items from the UPDRS scale, including: falls (Kendall Tau = .47, p < .05), rigidity (.45, p < .05), postural stability (retropulsion) (.52), and the Motor Exam score (.73). The anteroposterior SR correlated only with tremor (Kendal Tau = .77, p < .05). It seems that in force plate posturography the SR can be recommended as a single reliable measure that allows for a better quantitative assessment of postural stability impairments.     

Emotion-induced retrograde amnesia and trait anxiety

Emotional arousal can both enhance and impair memory. Considering that both emotional memory and trait anxiety (TA) have been associated with adrenergic activity, the authors investigated whether there is an association between 2 opposite emotional memory biases and the TA. The authors used a procedure recently put forward by B. A. Strange, R. Hurlemann, and R. J. Dolan (2003) to elicit an emotion-induced retrograde amnesia (ERA) coupled to an emotional memory enhancement (EME). The authors contrasted the association between these emotional memory biases and the TA in several conditions involving different levels of encoding and types of recall. The results presented here indicated a significant interaction of the TA with EME and ERA and the dependency of these biases on the consciously controlled use of memory.     

Self-serving biases: The role of perspective-taking

This research explores the role of perspective taking in self-serving biases. Assisted by a confederate, 80 subjects performed an impression-formation task and were given either success or failure bogus feedback. One week later, half of the subjects watched their performance on videotape and provided causal attributions (‘observers’). The other half simply gave causal attributions (‘actors’). Thus, the experiment employed a modified version of the actor/observer paradigm with one group of subjects taking the perspective of observers (‘observers’) and one group of subjects keeping their original perspective (‘actors’). The aim of this study was to test whether the change of perspective would increase dispositional causal attributions both in success and failure conditions. Results showed that subjects gave greater causal weight to internal factors (ability, effort) and less causal weight to external factors (task characteristics, collaboration with the partner) in the success than in the failure condition. Moreover, in a direct comparison task, subjects attributed a greater percentage of responsibility to themselves than to their partner in the success than in the failure condition. However, the type of perspective produced no significant effects, but showed an attenuation of self-serving biases for observers as compared to actors. A motivational explanation of the results is proposed.