What Can Political Psychology Learn from Implicit Measures? Empirical Evidence and New Directions

Implicit measures have become very popular in virtually all areas of basic and applied psychology. However, there are empirical and theoretical arguments that might raise doubts about their usefulness in research on political attitudes. Based on a review of relevant evidence, we argue that implicit measures can be useful to identify distal sources of political preferences in domains where self‐presentation may bias self‐reports (e.g., influence of racial attitudes on voting decisions). In addition, implicit measures of proximal political attitudes can contribute to the prediction of future political decisions by virtue of their capability to predict biases in the processing of decision‐relevant information (e.g., prediction of voting behavior of undecided voters). These conclusions are supported by research showing that implicit measures predict real‐world political behavior over and above explicit measures. The reviewed findings suggest that implicit measures may serve as a useful supplement to improve the prediction of election outcomes. Open questions and potential directions for future research are discussed.     

Implicational schemata and the correspondence bias: on the diagnostic value of situationally constrained behavior

Drawing on G. D. Reeder's (1993) schematic model of dispositional inference, it is hypothesized that perceivers' tendency to draw correspondent dispositional inferences from situationally constrained behavior (i.e., the correspondence bias) can be due to the application of schematic assumptions about trait-behavior relations (i.e., implicational schemata) within the process of situational adjustment. Applied to attitude attribution, situational adjustment is hypothesized to follow an implicit theory of ability, implying that only authors with a corresponding attitude are able to write a persuasive essay toward a given position. Results from 6 experiments offer converging evidence for this hypothesis. Implications for a sufficient understanding of the processes that lead to the correspondence bias are discussed.     

I like it, because I like myself: Associative self-anchoring and post-decisional change of implicit evaluations

Research in the cognitive dissonance tradition has shown that choosing between two equally attractive alternatives leads to more favorable evaluations of chosen as compared to rejected alternatives (spreading-of-alternatives effect). The present research tested associative self-anchoring as an alternative mechanism for post-decisional changes of implicit evaluations. Specifically, we argue that choosing an object results in the creation of an association between the chosen object and the self. By virtue of this association, implicit evaluations of the self tend to transfer to the chosen object, such that implicit evaluations of the chosen object depend on implicit evaluations of the self. Importantly, this mechanism can lead to ownership-related changes in implicit evaluations even in the absence of cognitive dissonance. Results from four experiments provide converging evidence for these assumptions. Implications for a variety of phenomena are discussed, including cognitive dissonance, the mere ownership effect, the endowment effect, and ingroup favoritism.     

Actor-observer asymmetries in explanations of behavior: new answers to an old question

Traditional attribution theory conceptualizes explanations of behavior as referring to either dispositional or situational causes. An alternative approach, the folk-conceptual theory of behavior explanation, distinguishes multiple discrete modes of explanation and specific features within each mode. Because attribution theory and the folk-conceptual theory carve up behavior explanations in distinct ways, they offer very different predictions about actor-observer asymmetries. Six studies, varying in contexts and methodologies, pit the 2 sets of predictions against each other. There was no evidence for the traditional actor-observer hypothesis, but systematic support was found for the actor-observer asymmetries hypothesized by the folk-conceptual theory. The studies also provide initial evidence for the processes that drive each of the asymmetries: impression management goals, general knowledge, and copresence.     

The TAR effect: when the ones who dislike become the ones who are disliked

Four studies tested whether a source's evaluations of other individuals can recursively transfer to the source, such that people who like others acquire a positive valence, whereas people who dislike others acquire a negative valence (Transfer of Attitudes Recursively; TAR). Experiment 1 provides first evidence for TAR effects, showing recursive transfers of evaluations regardless of whether participants did or did not have prior knowledge about the (dis)liking source. Experiment 2 shows that previously but not subsequently acquired knowledge about targets that were (dis)liked by a source overrode TAR effects in a manner consistent with cognitive balance. Finally, Experiments 3 and 4 demonstrate that TAR effects are mediated by higher order propositional inferences (in contrast to lower order associative processes), in that TAR effects on implicit attitude measures were fully mediated by TAR effects on explicit attitude measures. Commonalities and differences between the TAR effect and previously established phenomena are discussed.     

A role for Synapsin in associative learning: the Drosophila larva as a study case

Synapsins are evolutionarily conserved, highly abundant vesicular phosphoproteins in presynaptic terminals. They are thought to regulate the recruitment of synaptic vesicles from the reserve pool to the readily-releasable pool, in particular when vesicle release is to be maintained at high spiking rates. As regulation of transmitter release is a prerequisite for synaptic plasticity, we use the fruit fly Drosophila to ask whether Synapsin has a role in behavioral plasticity as well; in fruit flies, Synapsin is encoded by a single gene (syn). We tackled this question for associative olfactory learning in larval Drosophila by using the deletion mutant syn^97CS, which had been backcrossed to the Canton-S wild-type strain (CS) for 13 generations. We provide a molecular account of the genomic status of syn^97CS by PCR and show the absence of gene product on Western blots and nerve-muscle preparations. We found that olfactory associative learning in syn^97CS larvae is reduced to ~50% of wild-type CS levels; however, responsiveness to the to-be-associated stimuli and motor performance in untrained animals are normal. In addition, we introduce two novel behavioral control procedures to test stimulus responsiveness and motor performance after “sham training.” Wild-type CS and syn^97CS perform indistinguishably also in these tests. Thus, larval Drosophila can be used as a case study for a role of Synapsin in associative learning.     

The Fear of Understanding Schizophrenia and Iatrogenic Myths

Empirically, psychotherapy with a competent therapist is the optimal, but rarely offered treatment, for schizophrenia. Medication or ECT produces less disturbing, lifelong cripples. Within 25 years one-third spontaneously recover completely (unless they stay on medication), and another third socially recover. Nazi Germany sterilized and annihilated patients without decreasing mental disorders in the next generation. Schizophrenia is a terror syndrome. The therapist must create a therapeutic alliance by creating hope and tolerating not understanding. Hallucinations are waking dreams. Delusions are transferences, defenses against pseudohomosexuality, family-specific meanings, or attempts to make sense out of strange experiences.     

Clusters,Criteria and Calibration—a Reply to Hauser and Peniwati

Hauser and Peniwati have criticized our papers on the grounds that (1) clusters are not criteria and (2) transformable multiple-criteria problems are really single-criterion problems. They claim that the axiom of independence only applies to criteria. Although in agreement with several of their statements, we point out that the axiom applies to levels and that criteria priorities must perform a calibration (scaling) function if composite ratio results are to be achieved.