Why 2×2=5 looks so wrong: On the odd-even rule in product verification

Subjects judged whether the proposed product for two multipliers was true or false. Each equation could be judged as plausible or implausible because a product must be even if any of its multipliers is even; otherwise, it must be odd. A proposed product that violates the required odd-even status of the product—that is, deviates from the correct product, whether odd or even, by an odd value (e.g., splits of ±l, ±3, ±5)—can be rejected as false before normal processing is completed (i.e., before the correct product is retrieved and compared with the proposed product). Subjects were indeed faster and more accurate in rejecting a split of +1 or +3 than a split of +2 or +4, and this effect increased as the number of even multipliers in the pair increased. Subjects did not use the odd-even rule when either multiplier was 0 or 1 (Experiment 2), perhaps because other rules are available to bypass normal processing in those cases. A similar odd-even rule is used in sum verification (Krueger &Hallford), and use of the odd-even rules may help to explain why oddness and evenness are such salient features of numbers as abstract concepts (Shepard, Kilpatric, & Cunningham).     

Sexual Outcasts: The Perceived Impact of Body Weight and Gender on Sexuality1

A person's weight may be perceived as an important aspect of his or her sexuality and a significant determinant of his or her interpersonal sexual experiences. However, researchers interested in body weight and sexuality have focused exclusively on sexual disorders found in individuals with eating disorders; consequently, little is known about people's beliefs about weight and sexuality, despite the individual and interpersonal significance of such beliefs. Undergraduates received information about a male or female, obese or normal-weight stimulus person and then evaluated that person along several dimensions related to sexuality. Participants believed that an obese man's sexual experiences would be highly similar to those of a normal-weight man. However, participants viewed an obese woman as less sexually attractive, skilled, warm, and responsive, and perceived her as less likely to experience desire and various sexual behaviors than a normal-weight woman. In addition, participants believed that an obese woman was less sexually attractive, skilled, warm, and responsive than an obese man.     

Recognition and recall as measures of long-term retention

Acquisition and retention of a list of paired associates were measured either by cued recall or by multiple-choice recognition. The method of testing used during original learning was combined factorially with the type of test administered after a 1-week interval. Speed of learning to criterion under the two procedures was comparable. Long-term recognition was substantially higher than recall. This difference did not interact significantly with the method of learning. Recall benefited substantially from a prior test of recognition, but there was little effect when the order of tests was reversed. It is concluded that (a) both occurrence and retrieval information were stored under each condition of learning, and (b) occurrence information is less subject to forgetting than retrieval information.     

Information extraction during visual search: A developmental progression

Five developmental experiments examine the role of context in visual search. Experiments I and II presented either lists or paragraphs that were either in meaningful context or scrambled. Results showed a significant interaction of these variables. Experiment II examined within-item context or predictability and replicated and extended the work of Brand (1971) and Ingling (1972). Experiments IV and V examined search through lists of various widths; results showed a significant interaction of Grade × Position × Width reflecting the different perceptual spans of children and adults. Although these were search tasks, appropriate comparisons between list and paragraph performance were made allowing interpretations of the results to be supportive of a model of reading in which meaningfulness, predictability, and peripheral vision play critical roles.     

Letter search through words and nonwords: The effect of fixed,absent, or mutilated targets

The present study attempted to eliminate the word superiority effect found in letter search by holding the target letter fixed across trials. The expectation was that the target would thereby become so familiar and salient that the subject would "see" only that letter during search. Even with the target-letter held fixed (Experiment I), however, search was still faster through words than through nonwords, indicating that nontarget letters had been "seen" as well. Search also remained faster through words than through nonwords when the number of exposures to the target was further increased by having the subject search for the absence rather than the presence of the target letter (Experiment III). In line with the notion of "proofreader's errors," however, search became relatively more accurate on nonwords than on words when it required detection of the "mutilation" produced by substituting an F for an E, e.g., BASKFT, BAKFRY (Experiment IV).