The use of limit theorems in paired comparison model building

The Thurstone and the Bradley-Terry models, both initially advanced on intuitive grounds, have proved useful in the analysis of paired comparisons. The psychological meaning of these models and their relation to one another is unclear, but they fit data. Stevens has observed that there may be two basic mechanisms of discrimination 1) additive and 2) substitutive. We advance two corresponding mathematical models: that experienced sensation is 1) the sum of a large number of independent signals and 2) the maximum of a large number of independent signals. These assumptions yield 1) Thurstone's model and 2) the model of Bradley-Terry. Psychological interpretations of the various parameters, in terms of sensation, present themselves in a natural manner. Thus this paper presents a theory which unifies and interprets two paired comparison models that have proved useful in fitting experimental data.This research was supported in part by a National Science Foundation Grant GP 3807 and by the Army, Navy, and Air Force under ONR Contract # NONR-988(08), Task Order NR 042-004 with the Florida State University.     

Private Morality and the State

Journal of Indian Council of Philosophical Research - The demarcation of the private and public life leads to role of the state in private life. Many individuals have been the unflinching voice for...     

Lost in translation? The emergence of the digital Guru Granth Sahib

ABSTRACT

This article explores the impact of the digital online environment on the religious lives of Sikhs with a particular focus on the emergence of the ‘Digital Guru’, i.e. digital versions of the Guru Granth Sahib. Using data gathered through interviews and an online survey, I examine how the ‘Digital Guru’ is impacting on the transmission of the Sikh tradition and on Sikh religious authority. I then explore some of the issues faced in engaging with the ‘Digital Guru’ and the consequences of the emergence of online translations. Given that ‘going online’ has become an everyday practice for many, this article contributes to understandings of the impact of the online environment on the religious adherents in general, and on Sikhs in particular.     

Reforming Siki and re-devising the panth: The influence of the Singh Sabha movement on the Millenial Sikhs in the United Kingdom

ABSTRACT

The Sikh community in the UK consists of various ‘Jathebandia’, loosely translated as ‘units’ or ‘sects’. All of these groups have varied histories, practices, and theological beliefs. This paper examines the influence of the Singh Sabha movement on the millennial generation in some of the largest Sikh groups in the UK. Some of the groups claim orthopraxy and orthodoxy, but this essay argues the majority of these groups are an amalgamation of different influences that have adapted their practices according to the Singh Sabha movement and concludes with an analysis of how these influences play out via Sikh media and the internet.     

Sikhs of Nagaon in Assam (India): Dilemmas of language and religion*

Sikhs are a widely scattered community found both in India and far beyond. They have historically been a hardworking people who have sought out economic opportunity in a wide variety of places. In the state of Assam, there are Sikhs who had settled there for the past two centuries, exclusively in the villages of one district of Nagaon. They claim to be the progeny of Sikh soldiers sent there by Maharaja Ranjit Singh in support of the Ahom king. After they lost the battle and dispersed to the forested areas clearing the jungle and cultivating the land. While they have kept Sikh tradition in its entirety and believe fully in Guru Granth, they do not understand Punjabi. The Punjabi Sikhs, as later day migrants, have subjected them on these grounds and refer to them as ‘duplicates.’ This article will seek to present a full account, however, of their immersion into the culture of Assam and how they came to call themselves Axomiya, a distinct type of Sikhs from this state.     

Asymmetrical attention allocation to dissimilar and similar attitudes

Evaluations of others are sometimes influenced more by their dissimilar than similar attitudes. The authors investigated this similarity–dissimilarity asymmetry at the level of stimulus processing. In a variant of the Stroop task in Experiment 1 (N = 50), dissimilar attitudes of the participants interfered more with their color-naming performance than did similar attitudes. In a dual-task paradigm of Experiment 2 (N = 92), a greater attention allocation to dissimilar than similar attitudes disappeared when the cognitive load was low, but not when it was high. Findings illustrated the similarity–dissimilarity asymmetry at the level of stimulus processing, and presented the asymmetry as another case of the fundamental positive–negative asymmetry. Implications and alternative interpretations of these findings are discussed.     

Perceived justice of available opportunities and self-esteem,collective esteem and social exclusion: A study of three religious groups in India

Groups have their own social realities which determine their perceptions of justice having impact on their well- being and consequent integration with the mainstream society. The objective of the present study was to understand variations in perceived justice in terms of opportunities existing in five different domains, i.e. social prestige, economic, educational, employment and political by the Hindu Majority (N = 100) and Muslim (N = 100) and Christian (N = 76) minorities in India. In addition, the study also aimed to understand the relationship of perceived justice with self-esteem, collective esteem and social exclusion. Male and female participants (N = 276) of the study were either of high or low caste, and were of employed or unemployed status from a north Indian city. The results indicate that justice perception is determined by religion and caste not by gender and employment status. The majority Hindus perceived significantly higher perceptions of justice than Christians and Muslims minorities on all four domains except education. For education the minority Muslim group had lower justice perceptions than Hindus and Christians who did not differ significantly. The three groups differed significantly in their ratings of social exclusion with maximum exclusion perceived by Christians and minimum by Hindus. Results have implications for development initiatives.     

Parental Exposure to Mass Violence and Child Mental Health: The First Responder and WTC Evacuee Study

Children’s reactions after being exposed to mass violence may be influenced by a spectrum of factors. Relatively unexplored is the extent to which family exposure to mass violence may affect child mental health, even when these children have not been directly exposed. In a representative sample of NYC public school children assessed 6 months after the September 11, 2001 attack on the World Trade Center (WTC), seemingly elevated rates of psychopathology were recorded among children of WTC evacuees. Children of NYC First Responders (police officers, EMTs, and fire fighters) displayed a complex pattern of response to the WTC attack. Overall, the findings from this previous study support putative transmission of trauma to children whose parents were exposed to the WTC attack. The “Children of First Responder and WTC Evacuee Study”—a two-site longitudinal study—is currently underway in the United States (New York City) and in Israel (Tel Aviv area) in an effort to understand the impact of different patterns of mass violence. The NYC sample permits us to examine the impact of a rare instance of mass violence (e.g., WTC attack), while the Israeli sample provides information about repeated and frequent exposure to mass violence brought about by acts of terrorism. In addition, children’s exposure to mass violence is considered in the context of their exposure to other potentially traumatic events. This study aims to improve our general understanding of the impact of mass violence on children, especially the psychological effects on children whose parents’ work experiences are by nature stressful. Knowledge generated by this study has implications for guiding efforts to meet the needs of children who have, directly or through a family member, been subjected to rare or infrequent mass violent event as well as to children whose exposure to mass violence is part of daily life.     

Exploring the role of augmented reality as a new brand advocate

Augmented reality (AR) has proven to be a potential source of disruption in the marketing discipline. Abundant research has attested to AR's potential by exploring the impact of AR attributes on behavioral intentions and users' attitudes. However, AR's potential to spark customer interactions, co-create value, and foster brand advocacy remains poorly understood. This study explores whether and how AR can turn users into brand advocates. Applying structural equation modeling to a sample of 502 AR users, the study finds that AR empowers users during their shopping experience, creating strong brand attachment and engagement and ultimately leading to brand advocacy. This brand-focused study, which goes beyond the technical aspects of AR, is unique and has the potential to inform the strategic decision-making of managers aiming to enhance the customer experience by means of AR implementation.