An imprecise goal programming approach for modeling design team's preferences in quality function deployment planning process

The Quality Function Deployment (QFD) is an approach that facilitates designing product by analyzing and projecting the Customer's Needs (CNs) in the Engineering Characteristics (ECs) of a product. The aim of QFD planning process is to determine the target levels for ECs of a product that achieve high level of overall customers' satisfaction. However, integrating design team's preferences in this preliminary stage of product design could make the design more realistic and could also avoid unfeasibility in posterior phases of the product development processes. Moreover, this process is performed within an imprecise environment, and more than one factor must be taken into account in determining targets levels of ECs; especially, the limited resources and increased market competition. This paper presents an imprecise goal programming approach to determine the best aspiration levels of ECs in QFD planning process. Based on benchmarking data of ECs, the concept of satisfaction functions will be utilized to integrate explicitly the design team's preferences and incorporate the competitive analysis of target market into the modelling and solution processes. In addition, the relationships linking CNs and ECs and the ECs to each other are integrated by functional relationships. The proposed approach will be illustrated through an example of product development of an emulsification dynamite packing machine. Copyright © 2011 John Wiley & Sons, Ltd.     

Orthographic and Morphological Masked Priming Effects in Arabic: Evidence from Lexical Decision Task in Children with and Without Dyslexia

In this study, we conducted a lexical decision test using masked priming paradigm to examine the morphological and orthographic priming effects in word recognition. Morphologically related word pairs can be derivational, sharing the same root or not (pseudo derivational). However, the orthographically related pairs share the same letters in different positions. Two groups of native Arabic-speaking children (N?=?57) from grade 4 and 5 participated in this study: typical readers (n?=?39) and dyslexic readers (n?=?18). To examine whether a potential morphological priming effect is driven by semantic or orthographic properties of shared morphemes, we compared prime-target pairs with derivation morphology and pseudo-derivation word related pairs. Between groups comparisons showed that a priming effect occurred only in typical readers. Comparisons between conditions revealed that a priming effect only occurred for accuracy in derivational morphology. No priming effect occurred in reaction times (RTs) between groups or conditions. These results provide evidence for root-based word recognition in Arabic children and give support to semantically rather than orthographically driven lexical access.     

A mixed Rasch model of dual-process conditional reasoning

A fine-grained dual-process approach to conditional reasoning is advocated: Responses to conditional syllogisms are reached through the operation of either one of two systems, each of which can rely on two different mechanisms. System1 relies either on pragmatic implicatures or on the retrieval of information from semantic memory; System2 operates first through inhibition of System1, then (but not always) through activation of analytical processes. It follows that reasoners will fall into one of four groups of increasing reasoning ability, each group being uniquely characterized by (a) the modal pattern of individual answers to blocks of affirming the consequent (AC), denying the antecedent (DA), and modus tollens (MT) syllogisms featuring the same conditional; and (b) the average rate of determinate answers to AC, DA, and MT. This account receives indirect support from the extant literature and direct support from a mixed Rasch model of responses given to 18 syllogisms by 486 adult reasoners.     

Holistic face processing can be independent of gaze behaviour: Evidence from the composite face illusion

People tend to perceive identical top halves (i.e. above the nose) of two face stimuli as being different when they are aligned with distinct bottom halves. This composite face illusion is generally considered as the most compelling evidence that facial features are integrated into a holistic representation. Here, we recorded eye‐movements during the composite face illusion in a delayed matching task of top halves of faces. Behavioural results showed a strong composite face effect, participants making more mistakes and taking longer time to match two identical top halves of faces when they were aligned (vs. misaligned) with different bottom halves. Importantly, fixation sites and eye‐movements were virtually identical when the top and bottom parts were aligned (composite illusion) or misaligned (no illusion), indicating that holistic face processing can be independent of gaze behaviour. These findings reinforce the view that holistic representations of individual faces can be extracted early on from information at a relatively coarse scale, independently of overt attention.     

Socially dependent auditory laterality in domestic horses (Equus caballus)

Laterality is now known to be an ubiquitous phenomenon among the vertebrates. Particularly, laterality of auditory processing has been demonstrated in a variety of species, especially songbirds and primates. Such a hemispheric specialization has been shown to depend on factors such as sound structure, species specificity and types of stimuli. Much less is known on the possible influence of social familiarity although a few studies suggest such an influence. Here we tested the influence of the degree of familiarity on the laterality of the auditory response in the domestic horse. This species is known for its social system and shows visible reactions to sounds, with one or two ears moving towards a sound source. By comparing such responses to the playback of different conspecific whinnies (group member, neighbor and stranger), we could demonstrate a clear left hemisphere (LH) preference for familiar neighbor calls while no preference was found for group member and stranger calls. Yet, we found an opposite pattern of ear side preference for neighbor versus stranger calls. These results are, to our knowledge, the first to demonstrate auditory laterality in an ungulate species. They open further lines of thought on the influence of the social “value” of calls and the listener’s arousal on auditory processing and laterality.     

Stereotype endorsement and perceived ability as mediators of the girls' gender orientation–soccer performance relationship

ObjectiveThis study investigated girls' endorsement of the stereotype that girls are not good soccer performers through three questions: (1) did stereotype endorsement predict soccer performance? (2) Was this relationship mediated by perceived ability? (3) Was stereotype endorsement related to gender role orientation?MethodOne hundred and two junior high school girls from the 6th to the 9th grade (M age = 13.5 years, SD = 1.23) reported their beliefs about girls' and boys' performance in soccer, perceived ability and gender role orientation. Next, their soccer performance was observed during matches in compulsory physical education classes. A path-analytic model tested the relationships among the variables using a product-moment correlation matrix and a maximum likelihood estimation procedure.ResultsStereotype endorsement (i.e., the belief that girls' performance in soccer is poor) negatively predicted performance, this relationship being mediated by perceived ability. Moreover, masculinity positively predicted perceived ability, and this relationship was partially mediated by stereotype endorsement.ConclusionThis study reinforces the idea that girls' sports performance may be related to gender stereotypes. Interpretations of the results in light of Eccles et al.’s expectancy-value model and stereotype threat theory are discussed, along with implications for practice.     

Stigma, Culture, and HIV and AIDS in the Western Cape, South Africa: An Application of the PEN-3 Cultural Model for Community-Based Research

HIV- and AIDS-related stigma has been reported to be a major factor contributing to the spread of HIV. In this study, the authors explore the meaning of stigma and its impact on HIV and AIDS in South African families and health care centers. They conducted focus group and key informant interviews among African and Colored populations in Khayelitsha, Gugulethu, and Mitchell's Plain in the Western Cape province. The audio-recorded interviews were transcribed and coded using NVivo. Using the PEN-3 cultural model, the authors analyzed results showing that participants' shared experiences ranged from positive/nonstigmatizing, to existential/unique to the contexts, to negative/stigmatizing. Families and health care centers were found to have both positive nonstigmatizing values and negative stigmatizing characteristics in addressing HIV/AIDS-related stigma. The authors conclude that a culture-centered analysis, relative to identity, is central to understanding the nature and contexts of HIV/AIDS-related stigma in South Africa.     

When is search for a static target among dynamic distractors efficient?

Intuitively, dynamic visual stimuli, such as moving objects or flashing lights, attract attention. Visual search tasks have revealed that dynamic targets among static distractors can indeed efficiently guide attention. The present study shows that the reverse case, a static target among dynamic distractors, allows for relatively efficient selection in certain but not all cases. A static target was relatively efficiently found among distractors that featured apparent motion, corroborating earlier findings. The important new finding was that static targets were equally easily found among distractors that blinked on and off continuously, even when each individual item blinked at a random rate. However, search for a static target was less efficient when distractors abruptly varied in luminance but did not completely disappear. The authors suggest that the division into the parvocellular pathway dealing with static visual information, on the one hand, and the magnocellular pathway common to motion and new object onset detection, on the other hand, allows for efficient filtering of dynamic and static information.