On the Historical and Conceptual Foundations of a Community Psychology of Social Transformation

We examine historical and conceptual literature in community psychology in order to understand the field's potential to be the socially transformative subdiscipline of psychology to which it aspires. By reviewing papers from two prominent journals and other literature, we conclude that the claim that community psychology is well‐suited to social transformation, because it is a product of Sixties' radicalism and is theoretically equipped, is untenable. Systematic accounts of the subdiscipline's origins suggest that the transformative aspirations of current community psychologists do not correspond to the subdiscipline's reformist past. Furthermore, in analyzing three related concepts currently employed in the field—social justice, power, and praxis—we show that each suffers from conceptual ambiguity and a restricted political scope. These conceptual flaws, coupled with community psychology's historical inclination toward social reform, inhibit the possibility of contributing to radical social transformation. We conclude that neither questionable historical claims nor ambiguous and politically dubious concepts support a community psychology of social transformation. We offer solutions for the historical and conceptual problems we identify and, as a broader solution to the problem of engaging in socially transformative work, propose that community psychologists should seek direct political engagement in solidarity with other citizens as fellow citizens not as psychologists.     

Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice

Like many important theories that were originally tested in one domain, construal level theory has broadened the notion of temporal distance to psychological distance and examined the wide ranging implications of this construct on evaluation and behavior. This commentary seeks to take a step back to admire the “forest” that has been created and suggest additional extensions and implications along the different stages of consumer decision making: goal pursuit, evaluation by way of consideration‐set formation and receptivity, and finally choice influenced by context, comparability of options, and post‐choice happiness and regret.     

Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice

A recent stream of research has demonstrated that the relative preference ordering among any two alternatives is influenced by the context or the set of alternatives under consideration. A parallel stream of research has suggested that judgments of similarity or perceived distance also vary with the composition of the stimulus set. In this paper, we suggest that context-induced violations of invariance in preference and in similarity judgments are based on changes in the underlying cognitive representation. Using the case of attraction effect as our example, we demonstrate experimentally that (i) similarity or the distance between two brands changes as a function of new brand introduction and (ii) rather precise predictions can be made as to the pattern of changes in the distance between brands and changes in preference ordering. Furthermore, the effect of context on similarity judgment patterns allows us to identify new effects on preference for previously untested location of new brands, providing additional support for the claim that preference and similarity judgments involve common processes.     

An entropy approach to the scaling of ordinal categorical data

This paper studies the problem of scaling ordinal categorical data observed over two or more sets of categories measuring a single characteristic. Scaling is obtained by solving a constrained entropy model which finds the most probable values of the scales given the data. A Kullback-Leibler statistic is generated which operationalizes a measure for the strength of consistency among the sets of categories. A variety of data of two and three sets of categories are analyzed using the entropy approach.This research was partially supported by the Air Force Office of Scientific Research under grant AFOSR 83-0234. The support by the Air Force through grant AFOSR-83-0234 is gratefully acknowledged. The comments of the editor and referees have been most helpful in improving the paper, and in bringing several additional references to our attention.     

Boundaryless LMX: Examining LMX's Impact on External Career Outcomes and Alumni Goodwill

Research has convincingly shown that leader–member exchange (LMX) is associated with a range of beneficial outcomes for employees within organizations. As employees increasingly pursue boundaryless careers that straddle multiple organizations, it is important to ask: Do advantages from LMX extend beyond the current organization and persist even after employees have left it? We propose that employees in higher quality LMX relationships with their managers benefit from stronger professional development, which can pay off in the form of better career outcomes on the external job market. Further, after leaving, whether or not ex‐employees (i.e., alumni) harbor goodwill toward their former organizations is likely to depend on their LMX quality prior to leaving. Alumni goodwill matters because organizations can potentially reap important strategic benefits from their alumni. Using time separated data including alumni interviews conducted by third‐party consultants, we find that, among employees who quit, pre‐turnover LMX is positively related to higher salaries and greater responsibility in their next jobs and is also positively related to alumni goodwill. Moreover, the strength of the LMX–alumni goodwill relationship depends on whether managers made robust retention efforts after employees communicated their decisions to quit.     

Of Intake and Outcomes: Wage Trajectories of Immigrant Classes in Canada

This study utilizes tabular data from the Canadian “Immigration Database” (IMDB) to look at the association between entry class and the wage earnings of immigrant cohorts arriving between 1990 and 2007. As expected, immigrants entering as skilled, principal applicants have the strongest earnings trajectories. Immigrants who enter under family or humanitarian considerations see more moderate earnings growth with government-assisted having the shallowest earnings trajectories.     

How does imagery in interactive consumption lead to false memory? A reconstructive memory perspective

Consumers are often exposed to information that may contradict their consumption experience, leading to “false memory” for aspects of the consumption. We develop a theory suggesting why false memory may be heightened due to imagery processing. We subject this theory to a rigorous test in three experiments. We find that post-consumption imagery makes it more difficult to discern between consumption and misleading information thereby boosting false recall. Yet, imagery that is more consumption-based helps reduce consumers' susceptibility to false memory. Consistent with this notion, we explicate the role that attention plays at different stages of consumption in affecting false memory.     

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

We report 2 studies that examined how the strength of humorous advertising executions and their relevance to the brand claims in the advertisement influence consumer memory for the claims. We infer the underlying memory processes by testing claims memory using recall, recognition, and indirect tests following incidental exposure to advertisements manipulating humor strength and claims relevance. Memory for the humor component was checked as corroborating evidence. We also validated these inferences by contrasting these effects on claims and humor memory with those under instructed elaboration. Study 1 shows that for humor of low claims relevance, brand claims memory is an inverted U‐shaped function of humor strength. Compared to both nonhumor and high‐strength humor, moderate humor facilitates both encoding and retrieval of the claims. The patterns of humor memory and instructed elaboration effects suggest that low‐relevance humor is not spontaneously linked to the claims even when processing resources are available. Study 2 shows that when strong humor is made more relevant, brand claims memory improves even during incidental exposure. Corresponding humor memory and instructed elaboration effects imply that relevance encourages the formation of humor‐claims links that facilitate encoding and retrieval of the claims. The results show that although strong humor inhibits the processing received by the brand claims, enhancing its claims relevance can compensate for such inhibition.