The When and How of Evaluative Readiness: A Social Cognitive Neuroscience Perspective

In this article we consider the phenomenon of evaluative readiness, whereby the activation in memory of a goal leads to an unintentional increase in positivity toward stimuli that can facilitate the goal. We review four lines of work that together address the question of when goals lead to this kind of automatic shift in people’s attitudes. We then consider how contemporary models of cognition might explain this effect. We review whether dual systems models and single interacting system models can explain the phenomenon of evaluative readiness. Based on recent work in cognitive psychology and computational neuroscience, we then argue for the potential explanatory value of turning to a multiple interacting systems framework for explaining the phenomenon of evaluative readiness.     

Eye movements reveal rapid concurrent access to factual and counterfactual interpretations of the world

Imagining a counterfactual world using conditionals (e.g., If Joanne had remembered her umbrella . . .) is common in everyday language. However, such utterances are likely to involve fairly complex reasoning processes to represent both the explicit hypothetical conjecture and its implied factual meaning. Online research into these mechanisms has so far been limited. The present paper describes two eye movement studies that investigated the time-course with which comprehenders can set up and access factual inferences based on a realistic counterfactual context. Adult participants were eye-tracked while they read short narratives, in which a context sentence set up a counterfactual world (If . . . then . . .), and a subsequent critical sentence described an event that was either consistent or inconsistent with the implied factual world. A factual consistent condition (Because . . . then . . .) was included as a baseline of normal contextual integration. Results showed that within a counterfactual scenario, readers quickly inferred the implied factual meaning of the discourse. However, initial processing of the critical word led to clear, but distinct, anomaly detection responses for both contextually inconsistent and consistent conditions. These results provide evidence that readers can rapidly make a factual inference from a preceding counterfactual context, despite maintaining access to both counterfactual and factual interpretations of events.     

How social perception can automatically influence behavior

Do we always know the reasons for our actions? Or is our behavior sometimes unknowingly and unintentionally influenced by what we have recently perceived? It has been traditionally assumed that the automatic influence of knowledge in memory is limited to people's interpretation of the world, and stops short of shaping their actual behavior. Researchers in experimental social psychology have begun to challenge this assumption by documenting how people's behaviors can be unknowingly influenced by knowledge that is incidentally activated in memory during social perception. We review findings that suggest that the social knowledge that is incidentally activated while reading words or imagining events subsequently affects participants' behaviors across a range of ostensibly unrelated domains.     

Liking is for doing: the effects of goal pursuit on automatic evaluation

Findings from 3 experiments suggest that participants who were actively engaged in goal pursuit, compared with those who were not pursuing the goal, automatically evaluated goal-relevant objects as relatively more positive than goal-irrelevant objects. In Experiment 3, participants' automatic evaluations also predicted their behavioral intentions toward goal-relevant objects. These results suggest the functional nature of automatic evaluation and are in harmony with the classic conceptualization of thinking and feeling as being in the service of "doing" (e.g., S. T. Fiske, 1992; W. James, 1890; K. Lewin, 1926) as well as with more recent work on the cognitive mechanics of goal pursuit (e.g., G. B. Moskowitz, 2002; J. Y. Shah & A.W. Kruglanski, 2002).     

Basic processes in reading: can functional phonological recoding be blocked?

A widely held view is that phonological processing is always involved in lexical access from print, and is automatic in that it cannot be prevented. This claim was assessed in the context of a priming paradigm. In Experiment 1, repetition priming was observed for both pseudohomophone-word pairs (e.g., brane-brain) and morphologically related word pairs (e.g., marked-mark) in the context of lexical decision. In Experiment 2, subjects searched the prime for the presence of a target letter and then made a lexical decision to a subsequent letter string. Phonological priming from a pseudohomophone was eliminated following letter search of the prime, whereas morphological priming persisted. These results are inconsistent with the claim that a) lexical access from print requires preliminary phonological processing, and b) functional phonological processing cannot be blocked. They are, however, consistent with the conclusion that, for intact skilled readers, lexical access can be accomplished on the basis of orthographic processing alone. These results join a growing body of evidence supporting the claim that there exist numerous points in visual word recognition at which processing can be stopped.     

The physical environment and child development: An international review

A growing body of research in the United States and Western Europe documents significant effects of the physical environment (toxins, pollutants, noise, crowding, chaos, and housing, school and neighborhood quality) on children and adolescents' cognitive and socioemotional development. Much less is known about these relations in other contexts, particularly the global South. We thus briefly review the evidence for relations between child development and the physical environment in Western contexts, and discuss some of the known mechanisms behind these relations. We then provide a more extensive review of the research to date outside of Western contexts, with a specific emphasis on research in the global South. Where the research is limited, we highlight relevant data documenting the physical environment conditions experienced by children, and make recommendations for future work. In these recommendations, we highlight the limitations of employing research methodologies developed in Western contexts (Ferguson & Lee, 2013). Finally, we propose a holistic, multidisciplinary, and multilevel approach based on Bronfenbrenner's (1979) bioecological model to better understand and reduce the aversive effects of multiple environmental risk factors on the cognitive and socioemotional development of children across the globe.     

Increased spreading activation in depression

The dopaminergic system is implicated in depressive disorders and research has also shown that dopamine constricts lexical/semantic networks by reducing spreading activation. Hence, depression, which is linked to reductions of dopamine, may be associated with increased spreading activation. However, research has generally found no effects of depression on spreading activation, using semantic priming paradigms. We used a different paradigm to investigate the relationship between depression and spreading activation, one based on word frequencies. Our sample included 97 undergraduates who completed the BDI-II and the Controlled Oral Word Association test as well as the Animal Naming test. The results indicated that the group scoring within the depressed ranged evidenced greater spreading activation as compared to those who scored within the normal range on the BDI-II. The implications of these results as they relate to creativity in depression is discussed.     

Examining mental simulations of uncertain events

A great deal of research into the experiential nature of language has demonstrated that our understanding of events is facilitated through mental simulations of the described linguistic input. However, to date little is understood about how contextual uncertainty about the described event might influence the content and strength of these mental representations or the cognitive effort involved. In this article, we report a single experiment in which participants read sentences such as “The old lady [knows/thinks] that the picnic basket is open.” Following a delay of 250 or 1,500 ms, they responded to pictures that varied in the physical form of the target object (matching vs. mismatching). Results revealed an expected facilitation effect for matching images, but more important, they also showed interference effects (longer reaction times) at the shorter interstimulus interval (ISI; 250 ms) following the uncertain verb thinks, as compared with the certain verb knows. At the longer ISI, this effect was no longer present. This suggests that at the short ISI, uncertain conditions required extra time to construct and map a simulation of events onto the available image. Results are discussed in terms of the mechanisms involved in representing possible events and with reference to related literature on perspective taking.     

The Role of Accountability in Suppressing Managers’ Preinterview Bias against African-American Sales Job Applicants

In an experiment on preinterview racial bias, white sales managers evaluated the resume of either a white or African- American applicant for a sales position. Managers exhibited a preinterview racial bias, giving a more positive hiring recommendation for the white versus African-American applicant even though their resumes were exactly the same. However, when managers felt accountable to others for their evaluations, they suppressed racial bias by evaluating the African-American’s credentials more positively. Our experiment identifies a condition under which preinterview racial bias against African-American sales applicants may be attenuated and delineates a strategy by which managers may overcome preinterview racial bias.