BOOK REVIEW

Transforming Public Policy: Dynamics of Policy Entrepreneurship and Innovation, Nancy C. Roberts and Paula J. King, ISBN 0–7879–0202–0. San Francisco: Jossey‐Bass, 1996. 280 pages, $28.95

Jungian Archetypes: Jung, Goedel, and the History of Archetypes, Robin Robertson, Nicolas‐Hays, York Beach, Maine, 1995

Sociopolitics: Political Development in Postmodern Societies, Paris Arnopoulos, Guernica Editions Inc., Toronto/New York, 1995, paper; pp. 321, index, bibliography; $20.00 Canadian, $18.00 US     

Communication With Older Adults The Influence of Age Stereotypes,Context, and Communicator Age

Forty young, 40 middle-aged, and 40 older adults rated their beliefs about the vocal style that they would use in addressing two older targets—one fitting a negative (Despondent) and one a positive (Golden Ager) stereotype. Participants also gave oral messages to the two targets in either a hospital or community context. Supporting a stereotype-sensitive model of the communication and aging process, participants' beliefs and messages revealed a greater tendency to use patronizing talk with the Despondent target than with the Golden Ager. In addition, the extent and type of patronizing talk (overly nurturing or directive) to the targets was affected by the context in which the target was presented and the age of the communicator. In particular, the number of directive/patronizing messages to Golden Ager targets increased significantly in the hospital context. Finally, older participants were less likely to give patronizing messages to all targets than were younger participants.