THE EFFECTS OF MESSAGE INTRODUCTION,MESSAGE STRUCTURE,AND VERBAL ORGANIZING ABILITY UPON LEARNING OF MESSAGE INFORMATION

This study focused primarily upon Ausubel's advance organizer concept as a relatively abstract message introduction. Subsumption theory suggests that the advance organizer should be superior in learning effects to an introduction of message main points and that the advance organizer should interact with message structure and verbal organizing ability. This study found no overall advance organizer superiority to other introduction conditions. However, simple interactions, which were analyzed to interpret a significant three-way interaction on one of two dependent variables, provided qualified support for first-order interaction hypotheses. These hypotheses predicted that the superiority of an advance organizer to other introduction conditions would be greater for a low-structure message than for a high-structure message and greater for low-ability subjects than for high-ability subjects. They also included a prediction that the superiority of a high-structure message to a low-structure message would be greater for high-ability subjects than for low-ability subjects. Analysis of serial position effects indicated primacy in recall under high-structure message conditions.     

MANAGERIAL FUNCTIONS: AN ALTERNATIVE TO TRADITIONAL ASSESSMENT CENTER DIMENSIONS?

The construct validity of traditional assessment center dimensions was compared with that of a set of alternative constructs based on the functional structure of managerial work. Subjects were 75 middle-level managers in state government who participated in two developmental assessment centers as part of a centralized management development program. One assessment center measured performance in terms of traditional attribute dimensions and the other in terms of functions performed in managerial work. Results show that evidence for construct validity is weak for both sets of constructs.     

A MARKET RESEARCH APPROACH TO DETERMINING LOCAL LABOR MARKET AVAILABILITY FOR NON-MANAGEMENT JOBS

As an alternative approach to setting affirmative action hiring targets, preferences for non-management jobs were explored using a research technique known as conjoint measurement or trade-off analysis. A general population sample and an applicant sample were surveyed in two cities. Results showed sharp differences in job preferences between men and women. It was also found that women were less interested in non-traditional telephone work than men—probably because the jobs that are non-traditional for women were outdoors, dirty, and had a higher chance of injury. The research technique also permitted the identification of the demographic characteristics of those people who are interested in non-traditional work.