AN ASSIMILATION THEORY PERSPECTIVE OF COMMUNICATION APPREHENSION

In this study, both the dynamic and stable qualities of communication apprehension are examined from an assimilation theory perspective. Based upon assimilation theory, PRC A scores obtained after an intervening speech performance are predicted from initial levels of communication apprehension and discrepancies between those initial levels and the levels of state anxiety experienced during speech performance. The results of multiple regression analysis indicate that both initial apprehension levels and the discrepancy variable contributed significantly to the prediction of post-intervention PRCA scores, a finding that supports an assimilation theory perspective of communication apprehension.