不同年龄广告名人效应的心理加工机制研究

本研究从自动化加工和控制性加工这个视角研究了名人效应的心理加工机制。实验运用加工分离程序,探讨了不同年龄阶段的受众对名人广告的信息加工模式。结果发现：(1)名人效应是一个普遍存在的现象,与用一般消费者做代言人相比,青少年、成年人(大学生)以及老年人对名人广告均明显存在更多的自动化加工,且加工水平没有年龄差异。但是,老年人的控制性加工明显低于其他两组;(2)在非注意条件下,代言人的专业化程度明显地影响了大学生组的控制性加工,但与各组被试的自动化加工都关系不大。这些研究发现为广告策略的制定带来了一些新的启示。     

Visual attention shift to printed words during spoken word recognition in Chinese: The role of phonological information

The aim of this study was to investigate the extent to which phonological information mediates the visual attention shift to printed Chinese words in spoken word recognition by using an eye-movement technique with a printed-word paradigm. In this paradigm, participants are visually presented with four printed words on a computer screen, which include a target word, a phonological competitor, and two distractors. Participants are then required to select the target word using a computer mouse, and the eye movements are recorded. In Experiment 1, phonological information was manipulated at the full-phonological overlap; in Experiment 2, phonological information at the partial-phonological overlap was manipulated; and in Experiment 3, the phonological competitors were manipulated to share either fulloverlap or partial-overlap with targets directly. Results of the three experiments showed that the phonological competitor effects were observed at both the full-phonological overlap and partial-phonological overlap conditions. That is, phonological competitors attracted more fixations than distractors, which suggested that phonological information mediates the visual attention shift during spoken word recognition. More importantly, we found that the mediating role of phonological information varies as a function of the phonological similarity between target words and phonological competitors.     

Customer's perceived value of waiting time for service events

The authors address the effects of money gain and loss on individually perceived value as predicted by prospect theory in a time gain‐and‐loss context. Three experiments were conducted. Experiment 1 results support the prospect theory concept of value function. According to Experiment 2 results, the amount of money involved exerted different impacts on individual perceptions—specifically, study participants preferred gaining $1 on one occasion to gaining 50 cents over two occasions and preferred losing $1 one time to losing 50 cents twice. Further, the combined results indicate that the study participants held different perceptions of the value of “short time” versus “little money”—that is, they preferred saving an extra 2 minutes on one occasion to saving 1 minute on two occasions and preferred waiting an extra 1 minute two times to waiting an extra 2 minutes one time. Copyright © 2014 John Wiley & Sons, Ltd.     

A Demonstration of Set-Points for Subjective Wellbeing

This paper presents evidence for the existence of ‘set-points’ for subjective wellbeing. Our results derive from a 10-year longitudinal study in which subjective wellbeing has been measured using a single question of general life satisfaction. The process of data analysis is driven by logic based on the theory of subjective wellbeing homeostasis. This analysis involves the iterative elimination of raw data, from 7,356 individual respondents, based on confidence limits. All results are projected onto a 0–100 point scale. We demonstrate evidence for the existence of set-points lying between 71 and 90 points, with an average set-point-range of 18–20 points for each person. The implications and limitations of these findings are discussed.     

For God (or) country: the hydraulic relation between government instability and belief in religious sources of control

It has been recently proposed that people can flexibly rely on sources of control that are both internal and external to the self to satisfy the need to believe that their world is under control (i.e., that events do not unfold randomly or haphazardly). Consistent with this, past research demonstrates that, when personal control is threatened, people defend external systems of control, such as God and government. This theoretical perspective also suggests that belief in God and support for governmental systems, although seemingly disparate, will exhibit a hydraulic relationship with one another. Using both experimental and longitudinal designs in Eastern and Western cultures, the authors demonstrate that experimental manipulations or naturally occurring events (e.g., electoral instability) that lower faith in one of these external systems (e.g., the government) lead to subsequent increases in faith in the other (e.g., God). In addition, mediation and moderation analyses suggest that specific concerns with order and structure underlie these hydraulic effects. Implications for the psychological, sociocultural, and sociopolitical underpinnings of religious faith, as well as system justification theory, are discussed.     

汉字输入中认知技能与动作技能的分离

通过20名大学生在采用目光注视屏幕上的键盘完成汉字输入任务的眼动研究,将汉字输入中的认知技能与动作技能实现分离,从而探究关于键盘布局图式的认知技能的发展.结果发现:(1)在标准键盘显示下,汉字输入技能水平高分组与低分组在完成时间上没有显著差异,而空白键盘显示下高分组的完成时间显著快于低分组;(2)两种键盘显示方式下,低分组的眼动指标都没有显著差异,而高分组在空白键盘显示下的平均注视时间要显著多于标准键盘显示下的.     

流动儿童疏离感的特点及其与应对方式、学校态度的关系

采取整群抽样的方法,对成都及重庆两地591名流动儿童和272名城市儿童进行问卷调查,考察流动儿童疏离感的特点及其与应对方式和学校态度的关系。结果发现:(1)流动儿童疏离感各维度显著高于城市儿童;流动初中生的疏离感显著高于流动小学生,且男生的疏离感显著高于女生;(2)流动儿童疏离感的三个维度之间存在显著差异,其中社会疏离感最高,其次是环境疏离感,人际疏离感最低;(3)流动儿童疏离感对学校喜欢有显著的负向影响,而对学校回避有显著的正向影响;应对方式在流动儿童疏离感对学校态度的影响中起着部分中介作用。     

临床决策中患者及其家属的地位与作用

医生、医院每天都在为患者做临床决策.而在各个决策中患者与家属应该处于什么地位的问题早有争论.除了疾病外患者性别、年龄、家庭、经济、社会地位的个体差异决定了医生决策的不同.患者要真正参与.就必须真正全面知情.关于患者参与多少的问题要因人而异,可能只是提出意愿,可能提出耗资的底线,可能权衡费效比,可能以生活质量为唯一原则.总之,临床决策中患者及其家属的地位因人而异.     

Electrodeposition,assisted by abrasive polishing,of crack-free hard chromium with compressive stress

Crack networks and residual tensile stresses are general characteristics of electrodeposited hard chromium coatings. In this paper, crack-free hard chromium coatings with compressive stresses have been obtained by an electrodeposition process assisted by abrasive polishing. The deposited coatings had mirror-like smooth surfaces, values of hardness in the range 800–1000 HV and compressive stresses between 1000 and 1600 MPa. A model involving hydrogen disentanglement from the lattice is proposed to explain the effects of abrasive polishing on the complete elimination of cracks and the generation of a compressive stress. This explanation is discussed in terms of the variations in properties of the coating with the rotation speed of the cathode.