Assessing the multidimensional and hierarchical structure of SERVQUAL

Parasuraman, Zeithaml, and Berry introduced SERVQUAL in 1998 as a scale to measure service quality. Since then, researchers have proposed several variations. This study examines the development of the tool. Marketing researchers have first challenged the conceptualization of a perceptions-expectations gap and have concluded that the performance-based measures are adequate to capture consumers' perception of service quality. Some researchers have argued that the five dimensions of the SERVQUAL scale only focus on the process of service delivery and have extended the SERVQUAL scale into six dimensions by including the service outcome dimension. Others have proposed that service quality is a multilevel construct and should be measured accordingly. From a sample of 467 undergraduate students data on service quality toward up-scale restaurants were collected. Using the structural equation approach, two measurement models of service quality were compared, the extended SERVQUAL model and the restructured multilevel SERVQUAL model. Analysis suggested that the latter model fits the data better than the extended one.     

Hippocampal long-term potentiation, memory, and longevity in mice that overexpress mitochondrial superoxide dismutase

Superoxide has been shown to be critically involved in several pathological manifestations of aging animals. In contrast, superoxide also can act as a signaling molecule to modulate signal transduction cascades required for hippocampal synaptic plasticity. Mitochondrial superoxide dismutase (SOD-2 or Mn-SOD) is a key antioxidant enzyme that scavenges superoxide. Thus, SOD-2 may not only prevent aging-related oxidative stress, but may also regulate redox signaling in young animals. We used transgenic mice overexpressing SOD-2 to study the role of mitochondrial superoxide in aging, synaptic plasticity, and memory-associated behavior. We found that overexpression of SOD-2 had no obvious effect on synaptic plasticity and memory formation in young mice, and could not rescue the age-related impairments in either synaptic plasticity or memory in old mice. However, SOD-2 overexpression did decrease mitochondrial superoxide in hippocampal neurons, and extended the lifespan of the mice. These findings increase our knowledge of the role of mitochondrial superoxide in physiological and pathological processes in the brain.     

视觉工作记忆在视觉搜索中的作用

视觉工作记忆在视觉搜索中的作用远比偏向竞争模型所描述的要复杂,个体能根据当前任务要求灵活地利用工作记忆来引导注意选择。在系统回顾已有研究的基础上,从客体工作记忆、空间工作记忆和执行工作记忆3个方面探讨了视觉工作记忆在视觉搜索中的作用。根据近期的研究,文章在最后对视觉工作记忆在视觉搜索中的作用做了7点总结,并对已往研究中存在的若干问题给予了解释,指出未来应该从前瞻记忆和内隐记忆等角度对视觉搜索中所涉及的视觉记忆进行深入研究     

高考历史试卷的多元概化理论研究

运用多元概化理论及其方法,本研究分析了上海市高考历史试卷(2006年),结果发现:(1)在试卷结构,各部分试题具有较好的测量信度,但在赋分比例存在问题;(2)在主观题评分,评阅者对分数影响微弱,说明分数能较为真实地反映不同考生之间的学科知识和能力差异。此外,研究还为将来提高高考命题和评阅质量提供合理化建议。     

Susceptibility to motion sickness induced by optokinetic rotation and self-rotation by walking around a vertical pole.

31 subjects viewed an optokinetic rotating drum for 12 min. in one session and self-rotated by walking quickly around a vertical pole with eyes closed while alternately flexing and extending the neck in another session. The self-rotation session contained 6 trials (3 clockwise and 3 counterclockwise rotations). Each trial contained 20 cycles of self-rotations. Self-reported ratings of nausea and symptoms of motion sickness were obtained for each session. The subjects developed symptoms of nausea, sweating, dizziness, headache, drowsiness, and changes in salivation in both drum rotation and self-rotation sessions. However, the subjects reported higher ratings of nausea in the session of optokinetic rotation than in the session of self-rotation around a vertical pole. These results indicated that both optokinetic rotation and self-rotation with eyes closed while alternately flexing and extending the neck are effective means of inducing nausea and motion sickness.     

影响大学生自我监控能力的情境因素的实验研究

采用角色表演法,通过实验考察了冲突中影响大学生自我监控能力的情境因素。实验研究了冲突对方说话的态度对自我监控的影响。通过比较高、低自我监控者在两种态度(礼貌或粗鲁)对待下策略的使用,证实冲突中对方的说话态度显著影响了大学生在冲突中的自我监控行为：在礼貌说话态度下,高、低自我监控的大学生间在综合策略、分散策略和敌对策略的使用上有显著差异,而在粗鲁的说话态度下,两者无显著差异。     

军人心理健康量表的编制*

旨在发展适合中国军人的军人心理健康量表(Military Mental Health Scale,MMHS)。以心理健康的基础——适应和发展为理论构想,采用开放式问卷、集体分组讨论和深度访谈等方法,在680名军人预测的基础上,修订成包含90个条目的正式量表。采用分层取样,在全国抽取2051名军人,对量表的信度和效度进行检验。数据分析表明,量表具有较高的信度和效度,各项指标达到心理测量学要求,能够用于军人心理健康的测量与实证研究。     

儿童推断他人知识状态的知识偏差和无知偏差

采用“看见-知道”任务考察了儿童对他人知识状态推断的特点和可能存在的偏差效应。被试为90名3-5岁儿童。结果表明,3-5岁儿童已经理解他人看见即知道的关系;5岁儿童已经能准确地推断他人的知识状态,不存在偏差;但3、4岁儿童对他人知识状态的推断受到自身知识的影响且表现出自我中心的倾向：既存在知识偏差即因为自己知道而高估他人的知识,也存在无知偏差即因为自己的无知而低估他人的知识。4岁儿童的知识偏差程度与3岁儿童无异,但无知偏差低于3岁儿童,且4岁儿童的知识偏差程度大于其无知偏差,儿童克服无知偏差的时间可能早于克服知识偏差的时间。     

价格框架对不同认知闭合需要者在线动态价格的感知与购买意愿的影响*

采用问卷与实验相结合的方法,以112名大学生为被试,考察价格框架对不同认知闭合需要者在线购物时对动态定价策略下的价格感知与购买意愿的影响。结果发现：（1）相比非动态价格,动态价格条件下消费者感知价格公平感、购买意愿都较低;（2）在打折框架下,高认知闭合需要者对采取动态价格在线购物网站的感知信任显著好于非动态价格,而低认知闭合需要者则相反,说明消费者的价格感知受这三个变量的综合影响;（3）在降价框架下,认知闭合需要与动态价格的交互作用不显著,意味着在线消费者的购买意愿可能受到更多其它因素制约。     

任务类型对面孔联合效应和特征效应的调节

采用特征-联合范式的研究发现, 面孔再认阶段可记录到明显的联合效应和特征效应; 然而, 与再认同属情景记忆的另一任务(来源提取)条件的相应效应尚未报道, 背景信息一致性对联合面孔和特征面孔提取的调节作用以及面孔不同特征对特征效应的影响也未考察。为澄清上述问题, 本文采用特征-联合范式, 并以位置为背景展开研究。实验含一个学习任务和两个测验任务(再认和来源提取)。结果显示, 再认和来源提取阶段均记录到显著的联合效应和特征效应, 且两类效应均在来源提取阶段更强; 任务类型与位置背景一致性交互影响提取绩效; 面孔外部特征和内部特征对特征效应的影响相似。表明联合效应和特征效应具有显著的任务类型敏感性, 这些效应是联合面孔和特征面孔的熟悉性较强且对源面孔的回忆加工相对较弱的结果, 且这两类面孔的提取为背景一致性所调节; 任务类型对两类效应的调节与双重加工理论模型相吻合。