Position‐based beliefs: The center‐stage effect

This paper examines the existence and consequences of consumers' position-based beliefs about product layouts. We propose that consumers believe that options placed in the center of a simultaneously presented array are the most popular. This belief translates into their choosing options placed in the center more often than those on the sides of a display: the center-stage effect (Studies 1 and 5). Results are driven by inferences of product popularity rather than higher levels of attention to products in a given position (Studies 2 and 3). The preference for middle options is accentuated when people explicitly take into account other people's preferences, increasing the need to choose a popular option (Study 3), but attenuated when layout-based information is not diagnostic (Study 4). Increasing the accessibility of own preferences for the intrinsic attributes about the products reduces the use of position-based beliefs to make judgments and attenuates the center-stage effect (Study 5). Theoretical implications for marketplace meta-cognitions, visual information processing, position effects, and the use of overall cognitive beliefs versus perceptual attention and memory-based individuating information to make judgments are discussed.     

Monopoly money: the effect of payment coupling and form on spending behavior

This article examines consumer spending as a function of payment mode both when the modes differ in terms of payment coupling (association between purchase decision and actual parting of money) and physical form as well as when the modes differ only in terms of form. Study 1 demonstrates that consumers are willing to spend more when a credit card logo is present versus absent. Study 2 shows that the credit card effect can be attenuated when people estimate their expenses using a decomposition strategy (vs. a holistic one). Noting that credit card and cash payments differ in terms of payment coupling and form, Studies 3 and 4 examine consumer spending when the payment mode differs only in physical form. Study 3 demonstrates that consumers spend more when they are spending scrip (a form of stored value certificate) versus cash of the same face value. Study 4 shows that the difference in spending across payment modes (cash and gift certificates) is attenuated by altering the salience of parting with money through contextual manipulations of the differences between cash and gift certificates.     

Gauging possibilities for action based on friction underfoot

Standing and walking generate information about friction underfoot. Five experiments examined whether walkers use such perceptual information for prospective control of locomotion. In particular, do walkers integrate information about friction underfoot with visual cues for sloping ground ahead to make adaptive locomotor decisions? Participants stood on low-, medium-, and high-friction surfaces on a flat platform and made perceptual judgments for possibilities for locomotion over upcoming slopes. Perceptual judgments did not match locomotor abilities: Participants tended to overestimate their abilities on low-friction slopes and underestimate on high-friction slopes (Experiments 1-4). Accuracy improved only for judgments made while participants were in direct contact with the slope (Experiment 5), highlighting the difficulty of incorporating information about friction underfoot into a plan for future actions.     

The effect of test schedules on the formation of linked perceptual classes

After training conditional discriminations among selected stimuli from two perceptual classes, the emergence of novel relations involving other members of both classes was assessed using cross-class probes. The cross-class probes were presented using one of four different testing schedules. In the 2/9 test, nine different probes were presented in each of two test blocks. In the 6/3 test, three different probes were presented in each of six test blocks. In the 18/1-RND test, each of the 18 cross-class probes was presented in separate test blocks. In the 2/9 and 6/3 tests, the cross-class probes were presented in a randomized order within test block. In the 18/1-RND test, the cross-class probes were presented in a randomized sequence. In the 18/1-PRGM test, however, the cross-class probes were presented in a programmed order (i.e., the values of the stimuli in each cross-class probe were changed systematically in the succession of probe presentations). About 55% of the linked perceptual classes emerged during the 2/9, 6/3, and 18/1-RND tests. Thus the number of different probes in a test block did not influence the emergence of classes as long as the probes were presented in a random order. Virtually all classes emerged during the 18/1-PRGM test. Thus at least one ordered introduction of different cross probes resulted in the reliable emergence of linked perceptual classes. Mechanisms responsible for linked perceptual class formation are discussed along with the relation of these classes to other complex categories.     

Avoiding Anxiety,Being in Denial,or Simply Stroking Self‐Esteem: Why Self‐Positivity?

This article studies the presence, resilience, and direction of the self‐positivity bias under various conditions to examine the role of self‐esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncontrollability of cancer and presence of base‐rate information as independent variables that together eliminate the self‐positivity bias in perceptions of the risk of cancer. Experiment 2 shows the same effects using 4 life events that differ in terms of valence and perceived controllability; that is, base‐rate information affects self‐estimates for uncontrollable life events, reducing the self‐positivity bias, but does not affect self‐estimates for controllable events. Experiment 3 shows that these effects only apply to optimistic individuals who fail to incorporate base‐rate information into their self‐perceptions for controllable events. In contrast, pessimists use base rates to update their self‐estimates irrespective of the controllability of the event. Overall, the pattern suggests that self‐positivity is attenuated in conditions that implicate self‐esteem. Implications for health care marketing are discussed.     

Multiple schedules with response interruption and redirection to reduce stereotypy in children with autism spectrum disorder: Generalization and social validity

Although response interruption and redirection (RIRD) and multiple schedule arrangements have sometimes been shown to be effective in reducing stereotypy for individuals with autism spectrum disorder (ASD), important questions remain about optimal methods for facilitating generalization and social validity. In the current study, we sought to extend the literature on stereotypy treatment and MSAs in several ways. First, we programmed for generalization by conducting sessions with two exemplars of two different categories of activities (i.e., school work, toy play) and assessing generalization with novel exemplars and activities and during the participant's typical instructional program. Second, we used RIRD instructions that were contextual models of appropriate behavior relevant to each activity. Third, during the free access component of the multiple schedule, we used a child's play tent as a first step toward teaching participants to engage in stereotypy during private free time. For all three participants with ASD, stereotypy decreased quickly and substantially, with reductions generalizing to novel activities and contexts. An extensive social validity assessment with board-certified behavior analysts indicated high social acceptability of the goals, procedures, and outcomes.     

Exposure,Resource Loss,and Posttsunami Trauma

This study analyzed whether survivors’ resource loss mediates the effects of exposure on posttsunami trauma. Fourteen months posttsunami, 416 survivors were interviewed from the nine worst-affected habitations of the Nagapattinam district in Tamil Nadu (India). Exposure was measured using a checklist; trauma and resource loss were assessed using inventories. Findings indicate that the indirect effects of tsunami exposure on trauma via resource loss were a more potent predictor than the direct effects of exposure on trauma. Resource loss was a vehicle through which the effects of exposure passed on to posttsunami trauma.     

Predictors of Positive Outcomes in Offspring of Depressed Parents and Non-depressed Parents Across 20 Years

Understanding differences in factors leading to positive outcomes in high-risk and low-risk offspring has important implications for preventive interventions. We identified variables predicting positive outcomes in a cohort of 235 offspring from 76 families in which one, both, or neither parent had major depressive disorder. Positive outcomes were termed resilient in offspring of depressed parents, and competent in offspring of non-depressed parents, and defined by two separate criteria: absence of psychiatric diagnosis and consistently high functioning at 2, 10, and 20 years follow-up. In offspring of depressed parents, easier temperament and higher self-esteem were associated with greater odds of resilient outcome defined by absence of diagnosis. Lower maternal overprotection, greater offspring self-esteem, and higher IQ were associated with greater odds of resilient outcome defined by consistently high functioning. Multivariate analysis indicated that resilient outcome defined by absence of diagnosis was best predicted by offspring self-esteem; resilient outcome defined by functioning was best predicted by maternal overprotection and self-esteem. Among offspring of non-depressed parents, greater family cohesion, easier temperament and higher self-esteem were associated with greater odds of offspring competent outcome defined by absence of diagnosis. Higher maternal affection and greater offspring self-esteem were associated with greater odds of competent outcome, defined by consistently high functioning. Multivariate analysis for each criterion indicated that competent outcome was best predicted by offspring self-esteem. As the most robust predictor of positive outcomes in offspring of depressed and non-depressed parents, self-esteem is an important target for youth preventive interventions.     

Odanta through a child’s eye: a study on Buchi Emecheta’s The Moonlight Bride

An interesting story session often takes its listeners on a journey to an imaginary land where ‘good’ always prevails over ‘evil’. Such stories, generally narrated by elders, reinforce the spiritual values of a particular community by consciously building up its moral strength through its own religious beliefs and practices. However, in Emecheta’s The Moonlight Bride, the story is told by the child protagonist Ngbeke and in her responsibility as a griot, the profound spiritual message that she conveys through her story is: ‘the most important beauty is the beauty of the heart' (77). The focus of this study will be specifically on Ngbeke and how she explains the cultural traditions of Odanta community to an outside world.

In the course of this study, the researcher has understood that the traditional practices of Odanta community is a mixed bag in which a few precious conventional ideals deserve appreciation and assimilation, while a few need to be critically looked at and rejected even, taking the interest of women and children into consideration. Positive values can be inculcated universally in today’s world, where community living and its positive effects on people are fast disappearing and losing its value.