心理账户的认知标签与情绪标签对消费决策行为的影响

Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Mental accounting proposes that people utilize a set of cognitive labels to evaluate their financial activities, each of which is associated with different preferences to consume (Levav & McGraw, 2009; Kahneman & Tversky 1984; Thaler 1985, 1990). Mental accounting researchers have shown that windfall gains are spent more readily and frivolously than ordinary income. Consumers prefer to spend their windfall gains on hedonic consumptions but spend their ordinary incomes on utilitarian consumptions. Levav and McGraw (2009) suggested that emotional accounting, including people’s feelings about money, also influences consumer choices. When people have negative feelings toward windfall, they opt to make utilitarian expenditures. However, the process of how cognitive (windfall or ordinary income) and affective (positive or negative emotion) tags interact in consumer behavior was not explored. This study proposes that both cognitive tag and affective tags in mental accounting affect consumer decision making. The objective of this study is to explore the interactive effect of cognitive and affective tags in mental accounting on consumer decision through four studies. In studies 1a and 1b, the effect of cognitive and affective tags in mental accounting on consumer decision making behavior was measured. Study 1a showed that the positive tag of windfall income is preferred for hedonic consumption, whereas the negative tag of windfall income is preferred for utilitarian consumption. Both positive and negative tags of ordinary income are preferred for utilitarian consumption. Study1b utilized a field study to examine actual consumption behavior. The results showed that when people received 15 Yuan RMB as ordinary income, they prefer to spend it on utilitarian consumption regardless of the positive or negative emotion they feel. However, they receive 15 Yuan RMB as windfall income, they prefer to use it for hedonic consumption in the positive emotion and for utilitarian consumption in the negative emotion. Studies 2a and 2b attempted to explore the reason of negative emotion can make windfall income turn from hedonic to utilitarian consumption. Study2a found that when people expect to feel guilty about spending windfall income on hedonic consumption, they would avoid hedonic consumption. Study2b found that when people felt guilty about windfall income, they tend to avoid hedonic consumption. Compared with the low guilt level group, the high guilt level group prefers to use windfall income for utilitarian consumption. These results suggest that cognitive and affective tags influence consumer behavior. The influence of cognitive tag on consumer decision presents the “cognition match effect”, whereas the influence of affective tag on consumer decision presents the “affect match effect”. Both tags also have an interaction effect on consumer decision. Guilt may be a mechanism that results in the negative tag of windfall being preferred for utilitarian consumption.     

Things online social networking can take away: Reminders of social networking sites undermine the desirability of offline socializing and pleasures

People are beginning to develop symbiotic relationships with social networking sites (SNSs), which provide users with abundant opportunities for social interaction. We contend that if people perceive SNSs as sources of social connection, the idea of SNSs may reduce the desire to pursue offline social activities and offline pleasures. Experiment 1 demonstrated that priming with SNSs was associated with a weakened desirability of offline social activities and an increased inclination to work alone. Felt relatedness mediated the link between SNS primes and reduced desire to engage in offline social activities. Experiment 2 showed that exposure to SNS primes reduced the desirability of offline socializing and lowered the desire for offline pleasurable experiences as well. Moreover, heavy users were more susceptible to this detrimental effect. We provide the first experimental evidence that the idea of online social networking may modulate users’ engagement in offline social activities and offline pleasures. Hence, online social networking may satisfy the need for relatedness but undercut the likelihood of reaping enjoyment from offline social life.     

Effects of Phonetic Similarity in the Identification of Mandarin Tones

Tonal languages differ in how they use phonetic correlates e.g. average pitch height and pitch direction, for tonal contrasts. Thus, native speakers of a tonal language may need to adjust their attention to familiar or unfamiliar phonetic cues when perceiving non-native tones. On the other hand, speakers of a non-tonal language may need to develop sensitivity to tonal correlates absent from their native system. The current study examines and compares five language groups’ perception of two synthesized Mandarin tones: the high level tone and the high falling tone. It aims to examine how listeners from tonal and non-tonal backgrounds identify and categorize acoustically equidistant pitches varying along two phonetic dimensions: pitch onset and slope. Results reveal “universal” perceptual patterns across groups and also tendencies caused by native tonal systems. Our findings confirm that L1 tonal and prosodic systems affect speakers’ sensitivity to novel perceptual cues and their abilities to discern relevant phonetic differences.     

Understanding the Effect of Social Capital on the Depression of Urban Chinese Adolescents: An Integrative Framework

Using data from an ongoing longitudinal study of 5,164 adolescents and their parents from seven cities in mainland China, this study investigated how social capital embedded in the family and the community, together with family human capital and financial capital, influenced the depressive symptoms of urban Chinese adolescents within an integrative framework. The structural equation modeling results suggested that higher community social capital was associated with lower level of adolescent depressive symptoms and was the strongest predictor among all these contextual factors. Family social capital played a significant role in mediating the effects of all other contextual factors on adolescent depressive symptoms. Unexpectedly, higher family financial capital predicted increased depressive symptoms both directly and indirectly through its negative effect on family social capital. As for gender, female adolescents reported more depressive symptoms as a result of less available family social capital. Implications of these findings for theory, practice, policy, and future research are discussed.     

Coping With Discrimination: The Subjective Well‐Being of South Asian American Women

The relationship between coping strategies used by South Asian American women and subjective well‐being (SWB) was studied. Second‐generation women were found to use more support compared with 1st‐generation women. Problem‐solving coping was inversely related to age. Avoidance coping was found to predict SWB when controlling for age and generational status. Se estudió la relación entre las estrategias de afrontamiento empleadas por mujeres americanas surasiáticas y el bienestar subjetivo (SWB, por sus siglas en inglés). Se descubrió que las mujeres de segunda generación emplean más apoyos que los que emplearon las mujeres de primera generación. El afrontamiento basado en la resolución de problemas fue inversamente proporcional a la edad. También se halló que el afrontamiento basado en la evitación puede predecir el SWB, cuando se controlan los datos de edad y estatus generacional.     

完美主义及其认知-行为治疗研究

完美主义是一种深刻影响人格的心理特征,与心理病理学现象有极为密切的联系。完美主义已经引起了心理界的关注。从完美主义的定义出发,提出完美主义认知和行为特征,总结了完美主义的评估方法及完美主义与心理障碍的关系研究,最后对完美主义的认知-行为治疗的方法和步骤进行了阐述。     

系统论视角下重型急性胰腺炎的治疗

重症急性胰腺炎(severe acute pancreatitis,SAP)是临床上常见的急腹症之一,本文试从系统生物学角度出发,探讨其在SAP营养支持治疗、抗生素的选用以及外科手术治疗中的应用.强调应用整体的、综合的、发展的观点去研究SAP的治疗,从而找到最佳治疗方案.     

《食品安全法》中的惩罚性赔偿责任探析

<食品安全法>第九十六条规定了"损一赔十"的高倍惩罚性赔偿责任,对该规定的正确理解和适用是其发挥阻遏食品违法行为、保障食品安全作用的前提.将从价值目标、责任构成要件以及适用过程中应当注意的几个问题等角度对该法第九十六条进行阐释,以求为将来该条规定的适用提供些许参考.     

马融易学探微

马融治《易》用古本,上承费直,使费氏之学得有传承;又下启郑玄易学,使费氏之学得以发扬光大。他以"十翼"解《易经》,同时还以"十翼"互证易理。马融承费直之学,重视以儒理解《易》,这种倾向首先体现在他重视以礼解《易》。其以儒理解《易》的另一个表现是引史注《易》。其在解《易》时十分重视象数学中的卦气说,此外还重视取象和五行说。马融解《易》皆由象数为切入点,而最终归本于人事。马融易学在汉晋易学嬗变中有着承上启下的意义。     

5.12汶川大地震对灾区大学新生入学后心理状况影响的质性研究——基于四川省某大学个案访谈的分析

了解和掌握来自5.12大地震对灾区大学新生心理状况所产生的影响,为下一步做好做好灾区大学生的工作提供借鉴。方法:以四川省某高校来自灾区的部分新生为研究对象,采用定性分析,以校园生活满意度、校园关爱度、惊恐维度、自信维度等多个研究维度选取了5个对象进行个案访谈。结果汶川大地震对灾区大学新生的心理产生了一定的影响。