Qualitative sales research: an exposition of grounded theory

The dominant research paradigm in sales research involves testing theory through empirical research. Nascent or underdeveloped research areas, however, may lack or have inadequate existing theories to explain sales-related phenomena. In these cases, sales researchers require a theory-generating methodological approach. Qualitative research designs are useful in this pursuit. The purpose of this article is to provide an exposition of one such qualitative research design – grounded theory. To this end, the foundational processes of grounded theory methodology are discussed. The results of a review of grounded theory examinations conducted in sales research are also provided, and current practices utilized by sales grounded theorists are discussed. Based on this review, future directions in substantive areas and methodological practices are provided. This article aims to serve as a resource for sales scholars wishing to know what grounded theory examinations have been conducted, how to implement grounded theory research and what avenues are available for future grounded theory sales research.     

ERP Correlates of Form and Rhyme Letter Tasks in Impaired Reading Children: A Critical Evaluation

Event-related potentials (ERPs) were obtained from 15 electrode sites in six average and six impaired reading children, 12 years of age, during visual letter discrimination tasks. Subjects responded to target letters with an enclosed area in the form task and to letters that rhymed with “e” in the rhyme task. Response accuracy was similar between the groups. Reaction time was relatively longer for the impaired group during the rhyme task. At lateral sites, condition differences were evident as greater negative shifts in the rhyme task than the form at 170 and 470 ms as well as a delayed late positivity for the rhyme. In terms of reading ability, the average readers’ ERPs were more negative than those of the impaired group at 270 and 450 ms. Interhemispheric variations were also seen between the groups, with the average readers more negative than the impaired readers at right hemisphere sites. Contrary to expectations, group differences in the ERP did not vary substantially as a function of condition, and task demands were evaluated in view of these findings.     

Perceived stress and everyday memory complaints among older adult women

Abstract

Memory complaints among older adults are often influenced by depression and anxiety, but the association of stress to memory complaints has received little attention. We examined the associations of perceived stress, life events, and activity level to everyday memory complaints among healthy older women, while controlling for the influence of depression and anxiety. Participants (N=54) completed self-report questionnaires on memory complaints, perceived stress, recent life events, activity level, depression, and anxiety. Partial correlation analyses indicated that higher levels of perceived stress were associated with higher levels of memory complaints when controlling for the influence of depression and anxiety, but that life events and activity level were not related to memory complaints. This study highlights that perceived stress, like depression and anxiety, is a psychological factor that influences the appraisal of cognitive ability; however, larger and more heterogeneous samples will be needed to better understand the multifactorial nature of memory complaints in older adulthood.     

Afterword: some reflections on implicit religion and ordinary theology

This brief piece relates Edward Bailey's concept of implicit religion, together with some themes from the papers published in this special issue, to Astley's concept of ordinary theology. In particular, it attends to their different, but overlapping, focal concerns and their shared emphasis on a spiritual core of personal meaningfulness.     

New application of psychology to law: Improving forensic evidence and expert witness contributions

Psychology has made a tremendous contribution to law by showing the malleability of eyewitness perception and memory, and developing best practices for obtaining eyewitness identifications. We suggest that even expert scientific witnesses, which the court heavily relies on as objective and impartial, are also susceptible to bias from various psychological influences. For example, forensic examiners’ interactions with detectives and exposure to information about the case can bias their judgments. We discuss the ten commentaries on these issues across a range of forensic science domains, and affirm what reforms are needed.     

Does attention follow the motion in the “shooting line” illusion?

When a line is presented in the vicinity of a recent luminance change (peripheral cue), it is perceived to be drawn over time away from its “cued” end even though the line is actually presented all at once. This study was designed to determine whether attention, exogenously attracted to the cue, would come under the exogenous control of this illusory motion and follow the drawing motion from the cued end to its terminus. Each trial began with the display of four small squares at the corners of an imaginary square centered about fixation. On the critical trials, one of the four squares brightened briefly, after which a horizontal line was presented joining either the two upper or the two lower squares. Shortly thereafter, the distribution of attention was determined by asking the observer to indicate the nature of a change that was equally likely to occur to one of the squares. Responses to targets presented at a noncued location that was at the end of an illusorily drawn line were as fast as those to targets at the cued location and were much faster than those to targets at the remaining noncued locations. This pattern was not shown when the line preceded the cue, strongly suggesting that attention follows the motion in this illusion.     

The Impact of Adolescent Suicide on Siblings and Parents: A Longitudinal Follow-Up

The psychiatric sequelae of loss of a family member to suicide were evaluated in parents and siblings of adolescent suicide victims and controls, who were followed up to 3 years after the suicide. Siblings did not show an increased risk for the development of depression, posttraumatic stress disorder (PTSD), or other conditions over the course of follow-up, despite showing a prolonged elevated level of grief symptomatology. Mothers showed an increased rate of recurrence of depression over follow-up, whereas fathers did not show an increased incidence of disorder compared to fathers of controls. The interrelationship of bereavement and depression for siblings, parents, and others exposed to suicide is discussed.