Intensity and color of language in attitude change and emotion

This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.     

Perception of students in the south of Brazil of status of psychology as a science

73 university students (M age=20.5 yr., SD=4.8; range 17-44 yr.) from the southern state of Paraná took the Psychology as Science scale to assess whether they view psychology as a rigorous science. Analysis showed the students considered psychology to be a science, agreed study of psychology should be part of a university curriculum, not many believed that psychological research may contribute to the solution of psychological problems, and few believed obtaining a Bachelors of Science degree in Psychology was useful in obtaining employment. Data were compared with a previous study conducted on a northeastern sample.