How much is an icon worth?

We report a new technique for assessing the amount of information extracted from the icon that follows a briefly presented picture. The problem of how to measure such information was formulated in terms of how much physical exposure of a picture an icon is worth. Consider two types of stimulus presentations, each with a base duration of d ms. The first is a d-ms picture followed by an icon, and the second is a d + a-ms picture not followed by an icon. How large does a have to be so that equivalent amounts of information are extracted in the two cases? To answer this question, we showed people pictures and later tested their memory for the pictures. We found that the physical exposure duration needed to reach a particular level of performance was approximately 100 ms longer when an icon was not permitted versus when the icon was permitted. This value was independent of the base duration and the luminance of the picture. Moreover, the same value was obtained using three different kinds of memory test and four different sets of pictures. We conclude that an icon is worth approximately 100 ms of additional physical exposure duration. A reasonable explanation for this robust equivalence between icon and stimulus is that the same encoding processes are responsible for extracting information from the icon and from the physical stimulus. Therefore, any variable that affects these encoding processes must affect extraction of information from the icon and the physical stimulus in an identical manner. This prediction was confirmed for one such variable, picture luminance.     

Group differences in intelligence and speed of information-processing

Three samples of different levels of mental ability, but each of average or above- average intelligence, were administered a battery of reaction time test which measure the speed with which persons can execute various elementary cognitive processes. Discriminant analyses revealed significant differences between the groups in reaction times and intraindividual standard deviations, and univariate analyses indicated that higher ability groups tended to obtain significantly faster mean reaction times and to show significantly less intraindividual variability than lower ability groups. Groups which differed the most in mental ability differed to the greatest extent on the more complex reaction time tests but this pattern was reversed for groups which were relatively close in mean IQ. Generally, the results support the hypothesis that speed- of-processing is an important factor unferlying intelligence, but a number of puzzling findings indicate the need for continued research in this area.     

MAINTAINING PERFORMANCE OF AUTISTIC CLIENTS IN COMMUNITY SETTINGS WITH DELAYED CONTINGENCIES

To facilitate the classroom and workshop integration of three autistic clients, we examined the feasibility of teaching them to respond appropriately without the continual presence of specially trained treatment providers. Within a multiple baseline design, a 4-step treatment process was implemented to promote durable responsive performance. Results indicated that the therapist could be removed from the treatment environment and that appropriate behavior could be successfully maintained in community settings with only infrequent and delayed contingencies.     

Sex differences in environmental concern and knowledge: The case of acid rain

Several theories have been presented that predict differences between women and men in attitudes toward the environment due to differences in sex roles. Research on which these theories can be tested has tended to examine general environmental concern, and the results have generally been weak and inconclusive. Using an approach suggested in the literature, this study examines sex differences in concern and knowledge, using multi-item scales for each, about one environmental issue — acid rain. The results contradict the theories being tested, however: if there is a sex difference, men are found to be more concerned and knowledgeable about the environmental problem.     

Measuring gender differences: The expressive dimension and critique of androgyny scales

This paper calls for a new approach to the measurement of gender similarities and differences in personality. Critiques of current measures that are based on the measurement of stereotypical masculinity and femininity are reviewed, and an alternative measure is presented. It avoids many of the problems in the other scales by measuring expressiveness and instrumentality in such a way that they are not confounded with variables such as independence or autonomy. Results with this measure in five different samples are presented. These confirm our theoretical definitions of expressiveness and instrumentality, and suggest that only the expressive or relational dimension consistently differentiates samples of women and men.We thank Mary Rothbart for her insightful and constructive comments on an earlier draft; Leisha Sanders, Marcia DeCaro, Vickie Van Nortwick, and Lyn Cogswell for their clerical assistance; the Center for the Study of Women in Society for financial support; and Liza Kuecker and Patricia Gwartney-Gibbs for providing data used in the analysis. An earlier version of this paper was presented at the 1984 annual meeting of the Pacific Sociological Association.