Building higher-order units in tachistoscopic identification: A test of two models

Summary Subjects were shown eight-letter pseudowords tachistoscopically and were asked to report as many letters as possible. The pseudowords, examples of either first- or fourth-order approximation to English, were printed in normal or reversed spelling and were presented in either normal of mirror-imaged letters. Finally subjects were either free to report in any order they wished, or they were instructed to report from left to right or from right to left. With normal letters, the familiarity effect was controlled by the spelling direction, not by the direction of report or the match between direction of report and spelling direction. With mirrored letters, however, order of approximation to English had no effect. The results contradict two existing theories: Mewhort's theory claims that the familiarity of fourth-order materials aids processing at a postcategorical level; it has trouble explaining why the familiarity effect disappeared with mirrored letters and normal spelling. Wolff's theory claims that familiarity aids processing at the feature level; it has trouble explaining why the familiarity effect disappeared with mirrored letters and reversed spelling.     

Duration of negative practice and the reduction of leg pounding of a traumatically brain-injured adult

This study evaluated the relative efficacy of long (1 minute) and short (15 seconds) durations of negative practice for reducing self-stimulatory leg pounding of a traumatically brain-injured adult. In individual social skill training classes, long negative practice and short negative practice were administered concurrently in an alternating treatments design. Generalization of treatment effects outside of training sessions was assessed during the client's lunch period. The results revealed that both durations of negative practice were equally effective in reducing leg pounding during training sessions. However, the effects of training did not generalize to settings in which the practice contingency was not enforced. Pounding was more frequent and negative practice somewhat less effective during periods of high social stimulation.     

A new technique for measuring word processing time in reading

This paper reports some preliminary data on a “window-pointer” technique for measuring word processing time in reading. In this technique, almost all of the letters are masked on a page of text shown on a video monitor. The letters can be seen only through a “window” showing one word on one line. Subjects control the horizontal location of the window by moving a pointer left and right. When subjects want to move the window to the next line, the window is moved off the right end of the current line, and the pointer is moved back to the left. The window then reappears at the beginning of the next line. After some practice, subjects can move the window in approximate synchrony with their eyes, and can read the passage without any difficulty. The length of time the window spends on each word can then be used as a measure of word processing time. An analysis of these window durations indicates that they are similar in many respects to the gaze durations obtained with eye-movement monitoring techniques.     

Midi-level measurement of social anxiety in psychiatric and non-psychiatric samples

This paper reports the development and assessment of midi-level behavioral measures of social anxiety in the context of two experiments, one studying an analog student sample, the other a psychiatric sample. Judgments on nine categories of clinically practical midi-level behaviors (e.g. Facial Expression, Orienting, Sense of Timing), based on a review of the literature on human ethology and on pilot research, were compared to global judgments of social anxiety and social skill and to physiological arousal. Intraclass correlations exceeded 0.80 for judgments of the global and midi-level behavioral ratings on both samples. Results of correlational analyses indicated that while there were several significant predictors of global skill and anxiety among the midis, the magnitude of the relationship between midis and globals was stronger for the patient than the student sample. Further analyses based on S's heart rate (HR) reactivity suggested that while global ratings did not significantly predict H R in a high social anxiety situation, one midi-level behavioral rating (self-manipulations) did. The clinical utility of the newly developed measures is discussed with particular attention to their practicality for behavior therapy.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

On the forgetting of word associations: Parkin et al. reconsidered

Summary This paper represents an extension of Levinger and Clark's (1961) study, in which it was shown that associations to emotional stimuli were more readily forgotten than those to neutral stimuli, and a replication of Parkin, Lewinsohn and Folkard's (1982) study which demonstrated the reversal of this effect with delayed retention testing. The aim of the present two experiments was to replicate the results of the latter under conditions with minimal deviations from the methodology of either study. The present data indicated that more associations to emotional stimuli were forgotten regardless of the length of the interpolated retention interval. The results are seen as being inconsistent with the Parkin et al. reinterpretation of the Levinger and Clark paradigm and, therefore, as calling for further replication.     

Commitment and Reasons – A Comment on Ruth Chang, ‘Three Dogmas of Normativity’

Ruth Chang has argued convincingly that we must recognize that some choices will not involve strict, univocal comparison of options. How, then, can such choices be made well? Chang suggests that commitment is a fundamental way of ‘putting one's very self’ behind a normative consideration, thereby ‘endow[ing] that consideration with the normativity of a reason’. This view challenges what Chang deems to be three dogmas of normativity, and the current comment critically assesses the relation of her view to the first and third of these dogmas. I suggest some alternative ways of thinking about these dogmas, which enable us to see how her work might uncover a fourth dogma, and which can, I believe, lend strength to a position very close to Chang's.     

Anticipation across modalities in children and adults: Relating anticipatory alpha rhythm lateralization,reaction time,and executive function

The development of the ability to anticipate—as manifested by preparatory actions and neural activation related to the expectation of an upcoming stimulus—may play a key role in the ontogeny of cognitive skills more broadly. This preregistered study examined anticipatory brain potentials and behavioral responses (reaction time; RT) to anticipated target stimuli in relation to individual differences in the ability to use goals to direct action (as indexed by measures of executive function; EF). A cross-sectional investigation was conducted in 40 adults (aged 18–25 years) and 40 children (aged 6–8 years) to examine the association of changes in the amplitude of modality-specific alpha-range rhythms in the electroencephalogram (EEG) during anticipation of lateralized visual, tactile, or auditory stimuli with inter- and intraindividual variation in RT and EF. Children and adults exhibited contralateral anticipatory reductions in the mu rhythm and the visual alpha rhythm for tactile and visual anticipation, respectively, indicating modality and spatially specific attention allocation. Variability in within-subject anticipatory alpha lateralization (the difference between contralateral and ipsilateral alpha power) was related to single-trial RT. This relation was more prominent in adults than in children, and was not apparent for auditory stimuli. Multilevel models indicated that interindividual differences in anticipatory mu rhythm lateralization contributed to the significant association with variability in EF, but this was not the case for visual or auditory alpha rhythms. Exploratory microstate analyses were undertaken to cluster global field power (GFP) into a distribution-free temporal analysis examining developmental differences across samples and in relation to RT and EF. Anticipation is suggested as a developmental bridge construct connecting neuroscience, behavior, and cognition, with anticipatory EEG oscillations being discussed as quantifiable and potentially malleable indicators of stimulus prediction.