916.
While recent research has started to pay more attention to the role of contact strategies on promoting intergroup harmony between Turkish and Kurdish communities, the effectiveness of a novel form of indirect contact strategy, E-contact—where participants engage in a cooperative and structured online interaction with an individual from the outgroup—has not yet been tested. Across two studies (
NStudy 1 = 110,
NStudy 2 = 176), we investigated the effects of E-contact among Turks on promoting positive attitudes and behavioral tendencies toward Kurds, testing outgroup trust and intergroup anxiety as mediators and incorporating a distinction between lower and higher self-disclosure conditions. As expected, E-contact led to more positive outgroup attitudes, as well as greater approach tendencies and decreased avoidance tendencies through increased outgroup trust (Studies 1 and 2) and reduced intergroup anxiety (Study 2). Study 2 also found that E-contact produced lower perceived interethnic conflict through increased outgroup trust. While both lower and higher personal disclosure conditions provided similar effects in the two studies, E-contact with heightened self-disclosure was especially effective at promoting more positive outgroup attitudes and reducing avoidance tendencies. Findings highlight potential benefits of using E-contact as a prejudice-reduction strategy in conflict settings.
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