When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Acquisition and retention of gestures by apraxic patients

The purpose of this study was to examine whether apraxic-aphasic patients with parietal lesions had difficulty learning lists of gestures and whether the performance deficits they displayed resulted from an inability either to consolidate this information in memory or to retrieve the information once stored. The findings indicate that apraxic-aphasic patients do have difficulty acquiring lists of gestures. This inability to reproduce gestural information was not associated with a retrieval disorder, but instead the apraxic-aphasic subjects could not consolidate the information in memory.     

Explaining the Psychological Effects of Unemployment for Young People: The Importance of Specific Situational Factors

Evidence of the effects of duration of unemployment and gender upon the psychological response to unemployment is reviewed. It is suggested that many of the apparent contradictions in this evidence can be resolved by reference to situational factors which shape how stressful unemployment is for a particular individual. The study reported tested the effects of a stressful period of unemployment on the psychological well-being, self-esteem and life-satisfaction of young people. No sex differences in response to unemployment were found, and this is explained in terms of the similarity of their experiences. The relevance of these findings for counselling the unemployed is discussed.     

On the forgetting of word associations: Parkin et al. reconsidered

Summary This paper represents an extension of Levinger and Clark's (1961) study, in which it was shown that associations to emotional stimuli were more readily forgotten than those to neutral stimuli, and a replication of Parkin, Lewinsohn and Folkard's (1982) study which demonstrated the reversal of this effect with delayed retention testing. The aim of the present two experiments was to replicate the results of the latter under conditions with minimal deviations from the methodology of either study. The present data indicated that more associations to emotional stimuli were forgotten regardless of the length of the interpolated retention interval. The results are seen as being inconsistent with the Parkin et al. reinterpretation of the Levinger and Clark paradigm and, therefore, as calling for further replication.     

Odor recognition: familiarity, identifiability, and encoding consistency

The investigation examined the association between the perceived identity of odorous stimuli and the ability to recognize the previous occurrence of them. The stimuli comprised 20 relatively familiar odorous objects such as chocolate, leather, popcorn, and soy sauce. Participants rated the familiarity of the odors and sought to identify them. At various intervals up to 7 days after initial inspection, the participants sought to recognize the odors among sets of distractor odors that included such items as soap, cloves, pipe tobacco, and so on. The recognition response entailed a confidence rating as to whether or not an item had appeared in the original set. At the time of testing, the participants also sought to identify the stimuli again. The results upheld previous findings of excellent initial recognition memory for environmentally relevant odors and slow forgetting. The results also uncovered, for the first time, a strong association between recognition memory and identifiability, rated familiarity, and the ability to use an odor label consistently at inspection and subsequent testing. Encodability seems to enhance rather than to permit recognizability. Even items identified incorrectly or inconsistently were recognized at levels above chance.     

The timing of natural prehension movements

Prehension movements were studied by film in 7 adult subjects. Transportation of the hand to the target-object location had features very similar to any aiming arm movement, that is, it involved a fast-velocity initial phase and a low-velocity final phase. The peak velocity of the movement was highly correlated with its amplitude, although total movement duration tended to remain invariant when target distance was changed. The low-velocity phase consistently began after about 75% of movement time had elapsed. This ration was maintained for different movement amplitudes. Formation of the finger grip occurred during hand transportation. Fingers were first stretched and then began to close in anticipation to contact with the object. The onset of the closure phase was highly correlated to the beginning of the low velocity phase of transportation. This pattern for both transportation and finger grip formation was maintained in conditions whether visual feedback from the moving limb was present or not. Implications of these findings for the central programming of multisegmental movements are discussed.     

The micro-structure of tapping movements in children

In order to investigate the development of movement speed in relation to movement organization, children of 5, 6, 7, 8 and 9 years of age and adults carried out a reciprocal tapping task, in which time pressure and distance were manipulated. The duration, velocity, acceleration and accuracy of the movements were compared between age groups. Age differences appeared mainly in the homing time, not in the duration of the distance covering movement phase. Accuracy and velocity of the distance covering movement phase differed with age. Time pressure affected the homing time, but not the duration of the distance covering phase. Distance manipulation affected mainly the velocity and duration of the distance covering movement phase and the homing time. In the discussion it is contended that age differences in homing time may be related to both the accuracy of the distance covering movement phase and the rate of information processing of the subject.     

Programming time as a function of number of movement parts and changes in movement direction

The question of whether changes seen in simple reaction time (SRT) as a function of response complexity (i.e., number of movement parts) should be considered as differences in the time needed to centrally program a motor response was addressed. Using a large-scale tapping response, 14 subjects contacted from one to five targets positioned in a straight line, while a second group of 14 subjects executed 90 degrees changes in direction in striking the targets. Results revealed that mean SRT and mean premotor time increased linearly as the number of movement parts increased, regardless of whether changes in movement direction had to be programmed, with the greatest increase occurring between one-, and two-part responses. Increases in motor time were not sufficient to account for the sizeable SRT effect. These findings support the position of increased central programming time for more complex responses, and also help establish some of the boundaries of the complexity effect.