Building higher-order units in tachistoscopic identification: A test of two models

Summary Subjects were shown eight-letter pseudowords tachistoscopically and were asked to report as many letters as possible. The pseudowords, examples of either first- or fourth-order approximation to English, were printed in normal or reversed spelling and were presented in either normal of mirror-imaged letters. Finally subjects were either free to report in any order they wished, or they were instructed to report from left to right or from right to left. With normal letters, the familiarity effect was controlled by the spelling direction, not by the direction of report or the match between direction of report and spelling direction. With mirrored letters, however, order of approximation to English had no effect. The results contradict two existing theories: Mewhort's theory claims that the familiarity of fourth-order materials aids processing at a postcategorical level; it has trouble explaining why the familiarity effect disappeared with mirrored letters and normal spelling. Wolff's theory claims that familiarity aids processing at the feature level; it has trouble explaining why the familiarity effect disappeared with mirrored letters and reversed spelling.     

A new technique for measuring word processing time in reading

This paper reports some preliminary data on a “window-pointer” technique for measuring word processing time in reading. In this technique, almost all of the letters are masked on a page of text shown on a video monitor. The letters can be seen only through a “window” showing one word on one line. Subjects control the horizontal location of the window by moving a pointer left and right. When subjects want to move the window to the next line, the window is moved off the right end of the current line, and the pointer is moved back to the left. The window then reappears at the beginning of the next line. After some practice, subjects can move the window in approximate synchrony with their eyes, and can read the passage without any difficulty. The length of time the window spends on each word can then be used as a measure of word processing time. An analysis of these window durations indicates that they are similar in many respects to the gaze durations obtained with eye-movement monitoring techniques.     

Midi-level measurement of social anxiety in psychiatric and non-psychiatric samples

This paper reports the development and assessment of midi-level behavioral measures of social anxiety in the context of two experiments, one studying an analog student sample, the other a psychiatric sample. Judgments on nine categories of clinically practical midi-level behaviors (e.g. Facial Expression, Orienting, Sense of Timing), based on a review of the literature on human ethology and on pilot research, were compared to global judgments of social anxiety and social skill and to physiological arousal. Intraclass correlations exceeded 0.80 for judgments of the global and midi-level behavioral ratings on both samples. Results of correlational analyses indicated that while there were several significant predictors of global skill and anxiety among the midis, the magnitude of the relationship between midis and globals was stronger for the patient than the student sample. Further analyses based on S's heart rate (HR) reactivity suggested that while global ratings did not significantly predict H R in a high social anxiety situation, one midi-level behavioral rating (self-manipulations) did. The clinical utility of the newly developed measures is discussed with particular attention to their practicality for behavior therapy.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

On the forgetting of word associations: Parkin et al. reconsidered

Summary This paper represents an extension of Levinger and Clark's (1961) study, in which it was shown that associations to emotional stimuli were more readily forgotten than those to neutral stimuli, and a replication of Parkin, Lewinsohn and Folkard's (1982) study which demonstrated the reversal of this effect with delayed retention testing. The aim of the present two experiments was to replicate the results of the latter under conditions with minimal deviations from the methodology of either study. The present data indicated that more associations to emotional stimuli were forgotten regardless of the length of the interpolated retention interval. The results are seen as being inconsistent with the Parkin et al. reinterpretation of the Levinger and Clark paradigm and, therefore, as calling for further replication.     

Paradox,truth and logic part I: Paradox and truth

Conclusion The discussion of the semantics of inconsistent truth theories now comes to a pause. The preceding is of course but a sketch; many interesting questions remain to be answered. The second part of this essay, however, will not seek to answer them. Rather, I will turn to the discussion of the proof theory of truth theory: the local and global logic of truth.Under the first heading, I show how to replace the inductive construction of models with an appropriate infinitary proof theory, and relate this on the one hand to the so-called dependence approach to inductive truth theories (Davis, 1979; Yablo, 1982) and on the other to van Fraassen's fact semantics for relevance logic.Under the second heading, I offer formals systems which capture the inferences valid in all approximate models. Not surprisingly, these turn out to be relevant logics.With formalism in hand, I discuss finally the extent to which the gap and/or glut approach can in fact be said to solve the paradoxes; that is, to allow us to say that the very language we are speaking is of the sort described in our theory.     

The effects of verbal reinforcement of intrinsic motivation for sex-linked tasks

Recent studies have demonstrated that positive verbal feedback enhances males' intrinsic motivation for a task, while decreasing that of females. This result has been attributed to differential socialization forces which make the controlling aspects of rewards more salient for females as opposed to males, for whom the informational aspects are prepotent. A weakness in this conclusion stems from the use of a masculine sex-linked task in prior experiments, producing a result which may be due to gender congruence/incongruence rather than to socialization differences. Two laboratory experiments were performed to examine the effects of verbal praise on intrinsic motivation, controlling for sex-typing of the experimental activity. Experiment I found that verbal praise increased females' and males' intrinsic motivation on both a feminine and masculine task, and intrinsic motivation was higher for sex-appropriate than sex-inappropriate tasks. The sexes did not show a differential pattern of response to praise. In Experiment 2, verbal praise also enhanced sex-role traditional females' intrinsic motivation on the same activity used in prior research. These results suggest that socialization content has changed sufficiently to make concerns about competence and self-determination equally salient for females and males.