When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

On the forgetting of word associations: Parkin et al. reconsidered

Summary This paper represents an extension of Levinger and Clark's (1961) study, in which it was shown that associations to emotional stimuli were more readily forgotten than those to neutral stimuli, and a replication of Parkin, Lewinsohn and Folkard's (1982) study which demonstrated the reversal of this effect with delayed retention testing. The aim of the present two experiments was to replicate the results of the latter under conditions with minimal deviations from the methodology of either study. The present data indicated that more associations to emotional stimuli were forgotten regardless of the length of the interpolated retention interval. The results are seen as being inconsistent with the Parkin et al. reinterpretation of the Levinger and Clark paradigm and, therefore, as calling for further replication.     

Item-specific and relational encoding effects in children's recall and recognition memory for words

This study tests the hypothesis that children's deficiency in encoding itemspecific and relational information in episodic events contributes to age differences in recall and recognition. In two experiments, grade school children and college adults were presented with word triplets varying in categorical relatedness. The processing of the item-specific and relational information in the triplets was independently manipulated. Experiment 1 assessed cued recall, and Experiment 2 assessed recognition of both the central target and incidental contextual members of each triplet. The results showed that the processing manipulations had independent and different effects on recall and recognition, on memory for the members of the different kinds of triplets, on the use of the retrieval cues, and on memory for target and incidental words. Developmental differences were found in both recall and recognition, and of both target and incidental words, that varied with triplet type and the processing manipulations and that were attributable to differences in the encoding of item-specific and relational information in the triplets. The discussion contrasts alternative accounts of children's encoding deficiency, and suggests that the distinction between automatic, age-invariant, and strategic age-sensitive encoding processes needs to be redrawn.     

Participation in Religious Groups as a Function of Group Composition: A Self-Attention Perspective1

A self-attention approach to the effect of the group on the individual is applied to the phenomenon of participation in religious groups. Previous work indicates that group members become more self-attentive, and thus more concerned with matching to standards of appropriate behavior, as the relative size of their subgroup decreases. This suggests that, in the context of religious groups, members of a congregation will be more self-attentive, and thus more likely to participate in the religious group, when there are fewer congregation members relative to the number of ministers. The results of analysis of ten archival records of participation in religious groups support this perspective. The importance of self-attention processes in religious group settings is discussed.     

Paradox,truth and logic part I: Paradox and truth

Conclusion The discussion of the semantics of inconsistent truth theories now comes to a pause. The preceding is of course but a sketch; many interesting questions remain to be answered. The second part of this essay, however, will not seek to answer them. Rather, I will turn to the discussion of the proof theory of truth theory: the local and global logic of truth.Under the first heading, I show how to replace the inductive construction of models with an appropriate infinitary proof theory, and relate this on the one hand to the so-called dependence approach to inductive truth theories (Davis, 1979; Yablo, 1982) and on the other to van Fraassen's fact semantics for relevance logic.Under the second heading, I offer formals systems which capture the inferences valid in all approximate models. Not surprisingly, these turn out to be relevant logics.With formalism in hand, I discuss finally the extent to which the gap and/or glut approach can in fact be said to solve the paradoxes; that is, to allow us to say that the very language we are speaking is of the sort described in our theory.     

The effects of verbal reinforcement of intrinsic motivation for sex-linked tasks

Recent studies have demonstrated that positive verbal feedback enhances males' intrinsic motivation for a task, while decreasing that of females. This result has been attributed to differential socialization forces which make the controlling aspects of rewards more salient for females as opposed to males, for whom the informational aspects are prepotent. A weakness in this conclusion stems from the use of a masculine sex-linked task in prior experiments, producing a result which may be due to gender congruence/incongruence rather than to socialization differences. Two laboratory experiments were performed to examine the effects of verbal praise on intrinsic motivation, controlling for sex-typing of the experimental activity. Experiment I found that verbal praise increased females' and males' intrinsic motivation on both a feminine and masculine task, and intrinsic motivation was higher for sex-appropriate than sex-inappropriate tasks. The sexes did not show a differential pattern of response to praise. In Experiment 2, verbal praise also enhanced sex-role traditional females' intrinsic motivation on the same activity used in prior research. These results suggest that socialization content has changed sufficiently to make concerns about competence and self-determination equally salient for females and males.     

Do letter features migrate? A note of caution

Summary The feature-integration model of visual information processing (Treisman & Gelade, 1980) predicts perceptual errors based on the incorrect grouping of stimulus features in multi-element displays. Experiment 1 examined the frequency of such errors with a tachistoscopic bar probe task using letters and novel patterns with a production response. A substantial proportion of the errors did involve figures that were not present in the display but contained combinations of features which had been present. Such errors were especially prominent with novel patterns. The results with letters suggested that such responses were due to guessing, not feature migration, and this was confirmed by Experiment 2. In the second study, responses were collected for single character displays but were scored as if they had been responses to the multielement displays in Experiment 1. The results showed the same high proportion of illusory conjunction errors as the previous results and it was concluded that both results were due to guessing. Spatial confusions in the bar probe task with letters appear to involve whole characters, not character features.This research was supported by grant A-9581 from the National Science and Engineering Council of Canada to the senior author. This research was reported as a paper to the annual meeting of the Canadian Psychological Association, Toronto, 1981. Ian Morrison is now a post-doctoral fellow at the Department of Psychology, Carnegie-Mellon University.     

Commitment and Reasons – A Comment on Ruth Chang, ‘Three Dogmas of Normativity’

Ruth Chang has argued convincingly that we must recognize that some choices will not involve strict, univocal comparison of options. How, then, can such choices be made well? Chang suggests that commitment is a fundamental way of ‘putting one's very self’ behind a normative consideration, thereby ‘endow[ing] that consideration with the normativity of a reason’. This view challenges what Chang deems to be three dogmas of normativity, and the current comment critically assesses the relation of her view to the first and third of these dogmas. I suggest some alternative ways of thinking about these dogmas, which enable us to see how her work might uncover a fourth dogma, and which can, I believe, lend strength to a position very close to Chang's.     

Anticipation across modalities in children and adults: Relating anticipatory alpha rhythm lateralization,reaction time,and executive function

The development of the ability to anticipate—as manifested by preparatory actions and neural activation related to the expectation of an upcoming stimulus—may play a key role in the ontogeny of cognitive skills more broadly. This preregistered study examined anticipatory brain potentials and behavioral responses (reaction time; RT) to anticipated target stimuli in relation to individual differences in the ability to use goals to direct action (as indexed by measures of executive function; EF). A cross-sectional investigation was conducted in 40 adults (aged 18–25 years) and 40 children (aged 6–8 years) to examine the association of changes in the amplitude of modality-specific alpha-range rhythms in the electroencephalogram (EEG) during anticipation of lateralized visual, tactile, or auditory stimuli with inter- and intraindividual variation in RT and EF. Children and adults exhibited contralateral anticipatory reductions in the mu rhythm and the visual alpha rhythm for tactile and visual anticipation, respectively, indicating modality and spatially specific attention allocation. Variability in within-subject anticipatory alpha lateralization (the difference between contralateral and ipsilateral alpha power) was related to single-trial RT. This relation was more prominent in adults than in children, and was not apparent for auditory stimuli. Multilevel models indicated that interindividual differences in anticipatory mu rhythm lateralization contributed to the significant association with variability in EF, but this was not the case for visual or auditory alpha rhythms. Exploratory microstate analyses were undertaken to cluster global field power (GFP) into a distribution-free temporal analysis examining developmental differences across samples and in relation to RT and EF. Anticipation is suggested as a developmental bridge construct connecting neuroscience, behavior, and cognition, with anticipatory EEG oscillations being discussed as quantifiable and potentially malleable indicators of stimulus prediction.