THE DISEMPOWERING EFFECTS OF MEDIA VIOLENCE AGAINST WOMEN ON COLLEGE WOMEN

This study investigated the disempowering effect of exposure to media violence against women on female students. An initial study involving 284 female students described the development and evaluation of two forms of a scale measuring disempowerment. The second study investigated the effect of media violence using a Solomon Four-Group experimental design. Fifty-seven female students were divided into four groups that were shown video clips depicting scenes of violence directed either toward female or male victims. Half the groups completed the first form of the disempowerment scale prior to the viewing. All groups completed the second form of the scale after the viewing. Analysis confirmed that completion of the pretest scale did not differentially affect the participants viewing the female-victim clips. The results of the main analysis revealed that exposure to media aggression against women heightens feelings of disempowerment in female viewers.     

Semantic inhibition of ignored words during a figure classification task

Two experiments investigated inhibitory processes in visual spatial attention. In particular, factors influencing the suppression of ignored visual stimuli were investigated. Subjects responded to geometric shapes while distractors were presented in the periphery. Distractors consisted of a single word, a pair of unrelated words, or a single word paired with a string of non-linguistic symbols. Semantic processing of the ignored words was measured with a subsequent lexical decision task. Test probes presented after the prime displays revealed suppression effects for words semantically related to a previously ignored word, but only for conditions in which two distractor words were presented. Suppression was not observed when the prime consisted of a single word or a single word paired with non-linguistic symbols. In Experiment 2 two different time delays between the onset of the primes and the onset of the test probes were used. At the shorter interval facilitatory priming was observed, while at longer intervals suppression was observed. The facilitation-suppression pattern suggests that ignored items are recognized before being suppressed. In summary, the results suggest the following: (1) that selectively attending does not restrict ignored items from gaining access to their semantic representations, and (2) that inhibition is an important process in determining the focus of attention. These results are discussed within a selective attention framework in which all items in a display gain access to memory representations, and attention to selected items causes competing items to be inhibited.     

A conceptual replication and extension of erving goffman's study of gender advertisements

The analysis of visual imagery in magazine advertising can be approached directly or indirectly insofar as gender messages are concerned. Using Goffman's theoretical underpinning, some of the more subtle clues regarding gender relations, gender stereotyping, and gender roles were explored. Over 1000 advertisements, selected from Good Housekeeping, Sports Illustrated, Time, MS, Gentlemen's Quarterly, and Rolling Stone were content analyzed using Goffman's decoding behavior methodology. The results demonstrated that the feminine touch and ritualization of subordination were fairly often discovered; licensed withdrawal occurred somewhat; and relative size, function ranking, and the family very infrequently. The findings reported were provocative and suggestions for future research are enumerated.Because of the feminists the most ordinary verbal exchange between men and women now reverberates with new meaning; the most simple gesture, familiar ritual, taken-for-granted form of address has become a source of new understanding with regard to relations between the sexes and the social forces at work behind those relations (Gornick 1976, p. vii)The authors would like to express their gratitude to Tracy Ellman for his assistance in this research project, and to Richard A. Stivers, Raymond L. Schmitt, and William L. Tolone for their theoretical and methodological contributions.