Boxing Helena and Corseting Eunice: Sexual Rhetoric in Cosmopolitan and Playboy Magazines

This paper analyzes the sexual rhetorics of Cosmopolitan and Playboy magazines to consider how sexuality is constructed in similar ways by sources directed to men and women. We use Goffman's classifications of gender in advertisements to compare how each magazine uses its pictures to provide cues to readers about sexuality and sexual relationships and to trace changes within each magazine over time. We conclude that both magazines converge on a single construction of sexuality for women. Playboy addresses men and Cosmopolitan addresses women, yet the visual rhetorics of both magazines reflect the male gaze and promote the idea that women should primarily concern themselves with attracting and sexually satisfying men.     

Income and Satisfaction in Russia

The Russian Federation has undergone some drastic economic, social-cultural, and political changes since 1989. The income of nearly half of the population has sunk below the poverty line, which has had an enormous impact on their emotional life. In this study, the relationship between income and satisfaction in Russia was examined. Three theories – need, comparison, and personality theory – were considered. Data were drawn from the first three waves of the Russet panel study (1993–1995). Russians were a little more satisfied with their income and life when they had a higher income. A positive change in income caused an increase in income-satisfaction over a one-year period. Results also showed that there was a reciprocal relationship between income-satisfaction and life satisfaction, indicating that in addition to bottom-up effects, top-down mechanisms were also at work: life satisfaction is partly a sum of domain satisfactions, but it also reflects a more trait-like character. Furthermore, within comparison theory, social comparison had the largest effect on income-satisfaction, closely followed by income needed (person-environment fit theory), and income deserved (equity theory) with the smallest effect. The need effect of income on income-satisfaction became non-significant when controlled for these three comparison mechanisms. Correction for measurement error of relationships between the endogenous variables resulted in overall stronger effects.     

Evaluation of sex-typed tasks by black men and women

Two studies examined the relationship of sex of subject, sex-typing of tasks, and prior task experience on self-confidence ratings of Black men and women. In both investigations, women's self-confidence tended to vary as a function of task type, while men's self-confidence remained relatively stable across all tasks. Prior experience with the task was highly correlated with self-confidence ratings for men and women and moderated the effects. The variations in the findings of Studies I and II and implications for future research are discussed.Portions of this study were reported at the Eastern Psychological Association Convention, 1983.     

Heart rate reactivity in attention deficit disorder subgroups

Beat-to-beat heart rate (HR) was analyzed for 9 contiguous seconds in a warned reaction time (RT) paradigm. Imperative stimuli were tones of three intensity levels (55, 78, and 100 db); a visual warning signal occurred 5 sec before tone onset. Baseline and reward conditions were run. Normal controls were contrasted with three Attention Deficit Disorder (ADD) subgroups: ADD-only, ADD with hyperactivity (ADDH), ADD with hyperactivity and aggression (ADDHA). The ADD subgroups were predicted to show less deceleration in HR because of their problem sustaining readiness to respond. Significant sex x group differences in HR levels and change scores were found. Overall, girls had higher HR levels than boys and the ADD-only group (boys and girls) had lower HRs than the other ADD groups. But, the ADD-only boys had more marked deceleration to the warning signal and acceleration to the tones than the other ADD boys, whereas the ADD-only girls were no more reactive than the ADDH and ADDHA girls. Control girls had the highest HR levels and were the most reactive to stimuli. Control boys and ADD-only boys had similar HR levels and reaction patterns. ADD-only girls appear to be underaroused, whereas ADD-only boys do not. Results suggest that cardiac measures can provide external validation of disruptive and nondisruptive ADD subtypes.     

Book reviews

Base Christian Communities and Social Change In Brazil. W.E Hewitt, Lincoln, London: Universty of Nebraska Press, 1991. 150 pp, £ 23.70.

Spiritual Quest. An Inter‐Religious Dimension. Hasan Askari, West Yorkshire: Seven Mirrors, 1991. 152 pp. £10.00. ISBN 1–873685

The Bed worth R.E. Project. Peter Woodward, ed. Warwick; University of Warwick, Department of Arts Education, 1991. 59 pp, (no price indicated).

A Dictionary of Judaism and Christianity. Dan Cohn‐Sherbok, London: SPCK, 1991. 181 pp. £15 ISBN 0–281–04538–0

Truth to Tell: The Gospel as Public Truth, Lesslie Newbigin, London: SPCK, 1991. 90pp, £5.99.     

Posttraumatic stress disorder: A sensitization reaction

This article discusses past research bearing on the question of the etiology of Posttraumatic Stress Disorder (PTSD). It argues that PTSD can be adequately accounted for by a process of emotional sensitization and that this is a more parsimonious explanation than the two-factor learning theory of Mowrer, now postulated by several writers. In brief, the etiology and subsequent development of PTSD is viewed as the result of the sensitization of fear/anxiety which is linked to a variety of to be conditional stimuli by both backward and forward association: these become conditional stimuli (CSi) once paired with the instigating circumstances. It is furthermore assumed that PTSD will not occur in the absence of a genetic susceptibility that may vary from zero to absolute certainty. Thus far, our evidence is limited to a sensitivity to loud sounds, but it is highly probable that touch and other sensory systems are involved (not necessarily in parallel). The fact that abuse often leads to behavioral disorders, including sexually seductive behaviors in children sexually abused, requires a recognition that emotional reactions other than fear may be sensitized. Fear in combination with pleasure or pleasure alone coupled with a loss of self-esteem may explain these acting-out behaviors.     

Political attitudes: Interactions of cognition and affect

Commonly held political opinions provide an ecologically relevant focus for studying the interactions of environmental context, affect or emotion, and cognition. To explore this approach to information processing, John T. Lanzetta helped initiate a series of experiments examining how emotional responses to politicians' nonverbal displays influence changes in attitude toward these leaders. Although this line of research has revealed how a number of variables interact when humans respond to known individuals in meaningful situations, the precise relationship between mood state or affect prior to a stimulus and subsequent emotions and cognitions remains unclear. Based on recent theories of modular brain function, an experimental paradigm was designed to test the hypothesis that the effects of a mood state on information processing depend on the subject's awareness of the affect as well as on its valence. Preliminary data from such a study, in which preconscious images of emotionally evocative stimuli were used to induce positive or negative affect prior to viewing the leader, suggests that the induction of negative affective states can lead to more positive attitudes. Reflected in such public opinion phenomena as the rally-round-the-flag effect, this mood-incongruent attitude change challenges many traditional theories of emotion and cognition.This research was supported by the Nelson A. Rockefeller Center for the Social Sciences and the William H. Spoor Grant for Leadership Issues. We would like to extend a note of special appreciation to William N. Morris, Ph.D.