The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Based on theories of attribution and suspicion, three experiments highlight the mediating role of perceived sincerity of motives in determining the effectiveness of CSR activities. CSR activities improve a company's image when consumers attribute sincere motives, are ineffective when sincerity of motives is ambiguous, and hurt the company's image when motives are perceived as insincere. Variables affecting perceived sincerity include the benefit salience of the cause, the source through which consumers learn about CSR, and the ratio of CSR contributions and CSR‐related advertising. High benefit salience of the cause hurts the company, in particular when consumers learn about it from a company source. This backfire effect can be overcome by spending more on CSR activities than on advertising that features CSR.     

Country‐of‐Origin Influences on Product Evaluations: The Impact of Animosity and Perceptions of Industriousness Brutality on Judgments of Typical and Atypical Products

When a product's country of origin has a reputation for manufacturing high‐quality products, there may be a positive impact on product judgments. If people feel animosity toward a country as a result of its political or social policies, they may react negatively to the products it produces. These opposing effects may depend in part on the subset of country‐relevant knowledge that is accessible in memory at the time of judgment. When a product was not one on which Germany or Japan had built its reputation for manufacturing high‐quality products, associating the product with these countries increased its evaluations when industriousness had been activated as part of an unrelated experiment. However, when concepts associated with brutality had been primed, the product's country of origin had a negative effect on judgments. When the product was typical of those manufactured in the country, however, identifying its country of origin increased product evaluations regardless of whether industriousness or brutality had been primed. Thus, animosity toward a product's country of origin had an adverse effect on reactions to it only if the product was not one on which the country's reputation was based.     

Environmental and Family Associations With Racism1

Environmental and family factors related to racism in college students were investigated. Students (N=114) at a southern liberal‐arts college filled out an extensive survey about childhood activities and family of origin, and 40 of their mothers completed a similar survey. The Attitudes Toward Blacks ( Brigham, 1993 ) scale measured racism. Several hypotheses were supported. Students who exhibited less racism also reported that they made more diverse friends in school, came from a more diverse hometown, had diverse encounters and friendships at an earlier age, and had more positive foreign travel experiences. In addition, more racist students perceived their mothers as being more prejudiced while they were growing up, and they perceived their fathers as being more prejudiced currently. Finally, students judged their mothers as less racist than their fathers, and also reported that their mothers exhibited less racist behaviors than did their fathers. The importance of racially diverse experiences and friendships early in life are discussed as means to decrease racism.     

Predicting Intention to Save Water: Theory of Planned Behavior,Response Efficacy,Vulnerability, and Perceived Efficiency of Alternative Solutions1

These 2 studies attempted to predict people's intention to save water. Study 1 used a model based on Ajzen's (1991) theory of planned behavior (TPB) and other variables: vulnerability, 2 collective efficacy variables, and subjective effectiveness of alternative solutions (SEAS) to ease drought impact. Study 2 tested a model similar to that of Study 1, but with 2 personal efficacy variables added. Respondents in both studies were residents of Taiwan (Ns= 166 and 210). Analysis indicated that the modified models (R²>.32) were better than the TPB model (R²<.19), and SEAS and response efficacy had crucial effects on people's intentions to retrofit. The studies also found some significant but inconsistent effects of income, dwelling, and education.     

Justice Perceptions as Predictors of Customer Satisfaction: The Impact of Distributive,Procedural, and Interactional Justice1

This article attempts to extend prior research by testing the effects of justice components (distributive, procedural, and interactional) on customer satisfaction beyond the expectancy disconfirmation paradigm. To this end, two separate field survey studies were conducted. A total of 568 customers were surveyed in 38 hotels and 40 restaurants. The results showed that distributive justice was critical in predicting customer satisfaction, while the influence of procedural and interactional justice was secondary. Justice concepts were also robust against the simultaneous inclusion of disconfirmation and performance in the satisfaction equation. The article concludes with theoretical and managerial implications, as well as opportunities for future research.     

The Relationship of Promotion Focus,Need for Cognitive Closure,and Categorical Accessibility in American and Hong Kong Chinese University Students

Categorical accessibility is a cognitive factor that limits the extent of creative conceptual expansion. In the present study, we sought to establish the categorical accessibility norms in five conceptual domains among American and Hong Kong Chinese university students. In addition, we predicted that the tendency to access normatively inaccessible exemplars in a conceptual domain is positively related to the motivation to maximize the likelihood of attaining positive outcomes (promotion focus) and negatively related to the need for cognitive closure. We obtained the predicted relationships among both American and Hong Kong Chinese university students. These findings were discussed in terms of their implications for promoting creativity across cultures.     

Religious identity development of adolescents in religious affiliated schools. A theoretical foundation for empirical research

The question, how religious affiliated schools for secondary education shape religious education and what effects this education has on the religious identity development of pupils, is relevant in a time when the position of religious affiliated schools is highly disputable. In earlier empirical research on religious identity development of adolescence, hardly any attention was paid to the theoretical framework of this question. Therefore, connections are sought with the identity theory of Erikson and with operationalizations of his theory by Marcia and others. The key concepts are ‘exploration’ and ‘commitment’. Religious identity development is seen from a pragmatic perspective in which the transactional relation of individuals and environment is stressed.     

A typology of religious attitudes among young people in Germany

Issues like faith and Church, religion and religiousness are not valued particularly highly among the young. At the same time a search for the meaning of life and an orientation in one’s own behaviour still seem to be significant and transcendent focal points are being sought to deal with these issues. This article questions the value that religion, faith and the Church have for young people on the basis of empirical data. Five types of religious orientation of young people are identified: a churchly Christian type, an autonomously Christian type, a conventionally religious type, an autonomously religious type and, finally, a non‐religious type. The empirical data are taken from a study of about 800 pupils in the Grade 11 (age 16–17 years) from grammar schools (Gymnasien) in Germany.     

Stressed parents: a dyadic perspective on perceived infant temperament

The study employed the actor–partner interdependence model (APIM) to test whether one parent's experiences of recent life events as more stressful (the PSS) are associated with the same parent's own (the actor effect) and the other parent's (the partner effect) perceptions of the infant temperament as more negatively and/or less positively tuned (the IBQ; n=584 parents, 292 dyads). The results indicated that the more stress one parent reported the more negatively tuned were the same parent's own, and the other parent's perceptions of the infant. Perceptions of the infant temperament were least positive for members of parent dyads who were more, relative to less, similar in the experienced stress. The associations were independent of the parent gender and the parent‐reported level of trait anxiety. The findings augment prior knowledge on the factors that steer parental perceptions, and suggest that the dyadic perspective may offer valuable insight into the dynamics of interacting within a family consisting of two biological parents and an infant. Copyright © 2006 John Wiley & Sons, Ltd.