Reducing STD/HIV Stigmatizing Attitudes Through Community Popular Opinion Leaders in Chinese Markets

Reducing STDs and HIV/AIDS incidence requires campaigns designed to change knowledge, attitudes, and practices of risky sexual behavior. In China, a significant obstacle to such changes is the stigma associated with these diseases. Thus 1 campaign intervention strategy is to train credible community leaders to discuss these issues in everyday social venues. This study tested the effectiveness of such an approach on reducing HIV/AIDS stigma, across 2 years, from a sample of over 4,500 market vendors, in 3 conditions. Results showed an increasing growth in market communication about intervention messages, and concomitant declines in stigmatizing attitudes, across time, with the greatest changes in community popular opinion leaders, significant changes in intervention nonopinion leaders, and little change in the control markets.     

Audience Design in Multiparty Conversation

How do speakers design what they say in order to communicate effectively with groups of addressees who vary in their background knowledge of the topic at hand? Prior findings indicate that when a speaker addresses a pair of listeners with discrepant knowledge, that speakers Aim Low, designing their utterances for the least knowledgeable of the two addressees. Here, we test the hypothesis that speakers will depart from an Aim Low approach in order to efficiently communicate with larger groups of interacting partners. Further, we ask whether the cognitive demands of tracking multiple conversational partners' perspectives places limitations on successful audience design. We find that speakers can successfully track information about what up to four of their partners do and do not know in conversation. When addressing groups of 3–4 addressees at once, speakers design language based on the combined knowledge of the group. These findings point to an audience design process that simultaneously represents the perspectives of multiple other individuals and combines these representations in order to design utterances that strike a balance between the different needs of the individuals within the group.     

The relationship of undershooting (anticipation) error in space localization to spatial dimension and spatial category width

In this study I explored whether the degree of anticipation/habituation (undershooting/overshooting) varies with the dimension to be localized, when the method of adjustment is used in space localization. In this study, undershooting occurred for both the vertical (Group 1) and the horizontal (Group 2) dimensions, but was significant only for verticality. The magnitude of undershooting observed for verticality was significantly greater than that for horizontality. A secondary issue regarding the possible relationship between spatial category width and undershooting/overshooting was examined. It was hypothesized that greater degree of spatial category width would be associated with greater undershooting. The opposite was found: Spatial category width was negatively related to undershooting. Finally, within each group, very high consistency of magnitude of spatial category width was observed (rs greater than .90), despite the fact that spatial category width showed shrinkage over the course of the study.     

Some Ethical Issues In Applied Social Psychology: The Case of Bilingual Education and Self-esteem

Ideas and theories from social psychology are often put to practical use. Sometimes these borrowed concepts and theories are carefully implemented, sometimes they are not. Education is a practical area where social psychology is often applied, sometimes without much care. As an example of the problem, this article examines how educators used self-esteem to justify bilingual education programs for language minority students and whether this application of social psychology is warranted. We find that the postulated effect of bilingual educations on self-esteem does not occur. Also, self-esteem research and theory are misapplied in attempting to justify bilingual education with respect to its supposed effects on self-esteem. Finally, we raise the question of what responsibility the field of social psychology has to correct misapplication of theory and concepts.     

A social-cognitive,attributional model of personal goals: An empirical evaluation

A model of cognitive and affective antecedents and consequences of personal goals, which integrates constructs from social-cognitive and attribution theories, was examined. Data were gathered before and after course examinations in a large university class. Hierarchical and moderated regression analyses supported the model indicating that (1) relationships between self-efficacy, goals, and performance were positive during repeated trials over 4 1/2 months in a naturally occurring setting; (2) the stability dimension of causal attributions moderated the relationship between goal-performance discrepancies and self-efficacy; and (3) the locus of causality dimension of causal attributions moderated the relationship between goal-performance discrepancies and affective responses.We thank Susan Ashford, Jim Austin, Donald Fedor, Ruth Kanfer, Edwin Locke, Paul Nystrom, Donna Randall, Christina Shalley, Masoud Yasai-Ardekani and two anonymous reviewers for their helpful comments on earlier versions of this article. We also thank Eric Dietenberger for his help with graphics.     

The utilization of genetic counselors within a newborn screening program

Genetic counselors have participated in the Michigan Newborn Screening Program on a contractual basis since 1988. Their role includes newborn screening education and training, newborn nursery site visits, and monitoring newborn screening in hospitals. Their impact has been to improve the quality of newborn screening services by reducing errors and increasing completion of data fields on newborn screening cards, improving hospital nursery cooperation and problem solving, and enhancing health department response to specific problems.