Classifying pictures and words: Implications for the dual-coding hypothesis

In deciding that two items come from the same category, subjects were delayed if the items were presented as a word and a picture, as compared with two words or two pictures. Subjects were not delayed if the items were not to be compared. Hence, the delay appears to occur during the retrieval and comparison of know ledge about the items, not during their perceptual analysis. The results suggest that there are two distinct codes involved in the categorization of words and pictures, rather than a single code.     

Memory for pictures and words as a function of level of processing: Depth or dual coding?

The experiment was designed to test differential predictions derived from dual-coding and depth-of-processing hypotheses. Subjects under incidental memory instructions free recalled a list of 36 test events, each presented twice. Within the list, an equal number of events were assigned to structural, phonemic, and semantic processing conditions. Separate groups of subjects were tested with a list of pictures, concrete words, or abstract words. Results indicated that retention of concrete words increased as a direct function of the processing-task variable (structural < phonemic 相似文献   

Modality of presentation and blocking in sentence recognition memory

In contrast to the findings of Bransford and Franks (1971) that no specific information is retained about acquisition sentences in their recognition memory paradigm, it was shown that subjects can consistently distinguish OLDs from NEWs when visual presentation is used, but not when auditory presentation is used. This is in agreement with the speculation of Katz and Gruenewald (1974) as to why such a split was observed in their study. This difference also has a bearing on the typical finding of no modality effects in long-term memory, as compared to the consistent superiority of auditory presentation in short-term memory. It was also found that blocking semantically related sentences during acquisition heightened the perceived "OLDness" of test sentences compared to nonblocked presentation.     

A study of some conditions relating to the retarded adult's stereotyped responding in a binary-choice task

This study was a longitudinal one that examined the effects of certain conditions on alternation and perseveration in a binary-choice task. The conditions manipulated included: (1) lapse of time (stability of the pattern), (2) stimulus dissimilarity, (3) spatial location of the two alternatives, (4) time-out (time away from the task), (5) delay between responses, and (6) differential reinforcement of the two choices. Eight mentally retarded adults, identified as “pure” alternaters or perseveraters, served as subjects. Perseveration was “disrupted” only by differential reinforcement. Alternation was affected by all experimental manipulations with the exception of stimulus dissimilarity.     

Physical Distance and Helping: Some Unexpected Benefits of “Crowding In” on Others1

One hundred and sixty undergraduates (80 males, 80 females) participated in a field experiment designed to examine the influence of invasions of personal space and sex of requester upon subsequent helping. On the basis of previous research, it was predicted that helping would be markedly inhibited by invasions of personal space, and that the magnitude of these effects would be mediated by the sex of the individuals who perpetrated such intrusions. Surprisingly, however, results indicated that subsequent helping was actually facilitated by such invasions. A follow-up investigation replicated these results and suggested that they stemmed from a tendency on the part of subjects to perceive close physical approach by the requester as indicative of a high need for assistance.     

The Effect of Attitude Similarity on Task Performance1

It was hypothesized in a two-person situation that students would perform significantly better on intellectual tasks when paired with a liked other than when paired with a disliked other. In a laboratory experiment, 108 male undergraduates performed one of three types of intellectual tasks with an attitudinally similar or dissimilar partner or with a partner about whom the subject had no attitude information. Individuals paired with a similar partner felt affectively more positive than those paired with a dissimilar partner (p < .01). Individuals paired with a similar other performed significantly better on the tasks than those paired with a dissimilar partner (p < .01).     

Effect of CS-US pairings on shock-elicited aggression as a function of US intensity

In two experiments with paired rats, the effect of superimposing CS-US pairings on a baseline of shock-elicited aggression was studied. Baseline shocks (3.0 mA, 0.125-sec duration) occurred at a rate of 20 shocks per min throughout each session. In Experiment I, each independent group of two pairs of subjects received (in addition to baseline shocks) US shocks of 1.0, 3.0, or 5.0 mA and 5-sec duration, each shock signalled by a 1-min CS. At all three US intensities, aggression increased during the CS. In Experiment II, pairs of subjects received each unconditioned stimulus intensity in a within-subjects design. This procedure revealed a direct relationship between rate of responding and unconditioned shock intensity.     

An eye fixation analysis of choice and judgment with multiattribute stimuli

The present paper examined the selection of processing heuristics for choice and judgment across a range of stimuli. Eye fixations were monitored while six subjects made choices or judgments of pairs of gambles, vacations, or gifts. Each stimulus was represented by three attributes that varied in the amount of dimensional interdependency. The two heuristics of interest were dimensional and holistic evaluation. Each manifested a characteristic pattern of eye fixations. Dimensional evaluation required alternating fixations from a single attribute of one stimulus to the same attribute of the other stimulus. Holistic evaluation was characterized by transitions from attribute to attribute within a single stimulus. The results demonstrated that when the stimulus attributes were either interdependent (gambles) or dissimilar (gifts), the processing heuristic was determined by stimulus characteristics. When the stimulus dimensions were neither interdependent nor dissimilar (vacations), the selection of a processing strategy was determined by the prescribed task. This study suggests that any global theory of choice or judgment must be validated over a wide range of stimuli.