Motivational and Volitional Processes in Action Initiation: A Field Study of the Role of Implementation Intentions1

A field study tested Gollwitzer's (1993) proposition that the formation of implementation intentions specifying action opportunities accounts for the speed with which intentions are translated into action. Motivation to resume functional activity was assessed among a general population sample of patients prior to joint replacement surgery. At 3 months following surgery. people who had formed implementation intentions were found to have initiated 18 out of 32 activities sooner than people who had not formed implementation intentions. This difference could not be attributed to differences in motivation between the 2 groups. Evidence also showed that the formation of implementation intentions mediated the effects of behavioral expectation on speed of action initiation.     

Exploring teenagers' adaptive and maladaptive thinking in relation to the threat of hiv infection

Abstract

Teenagers' HIV-preventive cognitions were explored within a protection motivation theory framework. Five hundred and seven adolescent men and women from two cohorts (sixteen and eighteen) completed a confidential postal questionnaire. The effect of demographic variables, previous sexual experience and appraisal of threat and coping resources upon HIV-relevant cognitions was investigated using path analysis. Cognitions promoting (adaptive) and inhibiting (maladaptive) preventive behaviour were considered. Anticipated condom use, intention to limit number of sexual partners and willingness to consider an HIV antibody test were included as adaptive HIV-preventive cognitions. Coping appraisal measures were strongly associated with anticipated condom use but threat appraisal measures were not. Gender, previous sexual experience, coping appraisal measures and denial accounted for 33% of the variance in anticipated condom use. Overall the results provided qualified support for Protection Motivation Theory. Implications for health education are highlighted.     

The Role of Self‐identity in the Theory of Planned Behavior: A Meta‐Analysis

The present study used meta‐analysis to evaluate the role of self‐identity in the theory of planned behavior (TPB). Altogether, 40 independent tests (N = 11607) could be included in the review. A large, sample‐weighted average correlation between self‐identity and behavioral intention was observed (r₊ = .47). Multiple regression analyses showed that self‐identity explained an increment of 6% of the variance in intention after controlling for the TPB components, and explained an increment of 9% of the variance when past behavior and the TPB components were controlled. The influence of self‐identity on behavior was largely mediated by the strength of behavioral intentions. Theoretical implications of the findings are discussed.     

Identifying good opportunities to act: Implementation intentions and cue discrimination

Forming an implementation intention (‘If I encounter situation X, then I'll perform behaviour Y!’) is thought to increase the likelihood that the person will detect a good opportunity to act. Experiment 1 found support for this hypothesis in a novel context where detection of the specified cue was very difficult. Experiments 2 and 3 extended existing paradigms to test whether this improved cue detection has costs in terms of increased false positives and/or slower responses to ambiguous stimuli. This hypothesis was not supported. Forming an implementation intention led to more accurate (Experiment 2) and faster (Experiment 3) responses to the specified cue without compromising responses to non‐relevant, or ambiguous, stimuli. Overall, the findings suggest that forming an implementation intention is an effective self‐regulatory tool because the specified cues are discriminated swiftly and with precision. Copyright © 2004 John Wiley & Sons, Ltd.     

Can implementation intentions help to overcome ego-depletion?

Research on ego-depletion suggests that the ability to self-regulate one’s behavior is limited: Exerting self-control on an initial task reduces performance on a subsequent task that also requires self-control. Two experiments tested whether forming implementation intentions could prevent ego-depletion and/or offset the effects of ego-depletion. Experiment 1 found that participants who formed implementation intentions during an initial ego-depleting task subsequently showed greater persistence on an unsolvable puzzles task compared to participants who did not form implementation intentions. Experiment 2 found that among participants who had been ego-depleted during an initial task, forming implementation intentions improved subsequent performance on a Stroop task to the level exhibited by non-depleted controls. Thus, implementation intentions help to enhance people’s ability to self-regulate their behavior.     

The relative influence of attitudes and subjective norms from childhood to adolescence: between-participant and within-participant analyses

Children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-participant analyses demonstrated that attitudes and subjective norms were good predictors of behavioral intentions both singly and in combination. In addition, attitudes generally were better predictors than were subjective norms both across behaviors and across participants. Most importantly, however, there were no differences in the relative importance of attitudes and subjective norms in predicting behavioral intentions across age groups.     

University training in the social sciences in East Africa and current labor market reforms in east and Southern Africa: A research agenda

Africa is undergoing considerable political, economic and labor market reforms. In this context, education and training stands literally at a crossroads. In the past, it has been oriented toward mass production emphasizing numbers and quantities rather than skills and quality. The primary clientele of the universities were the state organs, local governments, state-controlled cooperatives, commissions and mass organizations. The universities, though frequently in conflict with the state, were very much part of the predominant bureaucratic command economies. As part of the command system the market had to go to them; they did not have to reach out to the market. The current economic crisis and its subsequent reforms have turned the wheel of fortune against the state and the universities. Financial and employment cuts cannot sustain the traditional levels and practices of employment in the public sector. As the roles of the state and the private sector change, the mission, orientation and future of the universities, university staff and their graduates cannot afford to remain what they used to be. This raises the question of the extent to which the university education system of any country in the region is ready for change? The present study undertakes to identify the mechanisms for reducing state regulation of the university curricula and increasing the acceptability, relevance, reliability and dynamism of university education to the market and nonmarket, thereby increasing the capability of university graduates to be more readily employable in various sectors and, where not directly employable, to be able to employ themselves in profitable and sustainable activities.     

Feeling bad about progress does not lead people want to change their health behaviour

Objective: When do people decide to do something about problematic health behaviours? Theoretical models and pragmatic considerations suggest that people should take action when they feel bad about their progress – in other words, when they experience negative progress-related affect. However, the impact of progress-related affect on goal striving has rarely been investigated.

Design and Methods: Study 1 (N = 744) adopted a cross-sectional design and examined the extent to which measures of progress-related affect were correlated with intentions to take action. Study 2 (N = 409) investigated the impact of manipulating progress-related affect on intentions and behaviour in an experimental design.

Results: Study 1 found that, while engaging in health behaviours had the expected affective consequences (e.g. people felt bad when they were not eating healthily, exercising regularly or limiting their alcohol consumption), it was feeling good rather than bad about progress that was associated with stronger intentions. Study 2 replicated these findings. Participants induced to feel good about their eating behaviour had marginally stronger intentions to eat healthily than participants led to feel bad about their eating behaviour.

Conclusion: The findings have implications for interventions designed to promote changes in health behaviour, as well as theoretical frameworks for understanding self-regulation.     

Asking questions changes behavior: mere measurement effects on frequency of blood donation.

OBJECTIVE: This research examined the impact of completing a questionnaire about blood donation on subsequent donation behavior among a large sample of experienced blood donors. DESIGN: Participants (N=4672) were randomly assigned to an experimental condition that received a postal questionnaire measuring cognitions about donation or a control condition that did not receive a questionnaire. MAIN OUTCOME MEASURES: Number of registrations at blood drives and number of successful blood donations were assessed using objective records both 6 months and 12 months later. RESULTS: Findings indicated that, compared to control participants, the mean frequency of number of registrations at blood drives among participants in the experimental group was 8.6% greater at 6 months (p<.0.007), and was 6.4% greater at 12 months (p<.035). Significant effects were also observed for successful blood donations at 6 months (p<.001) and 12 months (p<.004). CONCLUSION: These findings provide the first evidence that the mere measurement is relevant to promoting consequential health behaviors. Implications of the research for intervention evaluation are discussed.