Sensory stimuli and e‐tailers

• This paper examines the use of sensory stimuli in the creation of store atmosphere in the online context. Parsons ( 2002 ) shows that online shoppers are motivated by many of the same non‐functional aspects of shopping as physical store shoppers (eg Tauber, 1972 ; Sheth, 1983 ), including sensory stimulation from aural and visual stimuli. This study investigates what customers desire from a virtual store atmosphere, and conducts an audit of the 15 top e‐tailers as ranked by Nielsen/NetRatings ( 2001 ) using the extant set of stimuli/responses established from the physical store literature. Findings suggest a strong desire from customers for sensory stimuli, with only partial matching by e‐tailers, and a surprising lack of differentiation among competitors. Examination of purchase responses to actual stimuli suggests a need for e‐tailers to match consumers' desires.

Copyright © 2006 John Wiley & Sons, Ltd.     

Anterior medial temporal lobe activation during encoding of words: FMRI methods to optimize sensitivity

The existence of a rostrocaudal gradient of medial temporal lobe (MTL) activation during memory encoding has historically received support from positron emission tomography studies, but less so from functional MRI (FMRI) studies. More recently, FMRI studies have demonstrated that characteristics of the stimuli can affect the location of activation seen in the MTL when those stimuli are encoded. The current study tested the hypothesis that MTL activation during memory encoding is related to the modality of stimulus presentation. Subjects encoded auditorily or visually presented words in an FMRI novelty paradigm. Imaging and analysis parameters were optimized to minimize susceptibility artifact in the anterior MTL. Greater activation was observed in the anterior than posterior MTL for both modalities of stimulus presentation. The results indicate that anterior MTL activation occurred during encoding, independent of stimulus modality and provide support for the hypothesis that verbal-semantic memory processing occurs in anterior MTL. The authors suggest that technical factors are critical for observing the rostrocaudal gradient in MTL memory activation.     

Psychology and Religion at Rice University: A Brief History

This essay provides a brief history and overview of the psychological, especially psychoanalytic, study of religion at Rice University.     

Zwischen Tod und Urszene

Are there psychoanalytic ideas about what it means to be fully and creatively alive? Thoughts about this are prompted by Winnicott’s account of living by compliance or by creative apperception. A necessary aspect of independent, creative aliveness is a capacity to be interested in what disturbs our usual thought processes. Clinical examples show the truth of this for therapists in the clinical situation and it applies to life in general as well. Being fully alive involves a particular use of memory so as to move actively up and down one’s life experiences between past and present and also the ability to extend this imaginatively into the future, including particularly the experience of one’s own death which is ultimately and inescapably ‘uncanny’. Such freedom of internal movement makes it possible to see the present as a point of encounter between the past and the future. The past is bounded by the primal scene and the future by death, which represent the beginning and end of time. The present is thus also an encounter between time and timelessness. To tell a dream in an analytical session is to bring the timelessness of the unconscious into a time-bound framework. A clinical example shows how a sense of this crossover between time and timelessness helped a patient use his dream experience to develop a greater sense of aliveness. Vermeer’s painting of ‘The Kitchen Maid’ pouring milk is analysed as a visual representation of the intersection of time and timelessness. A case in a clinical seminar is described, which produced a disorienting sense of timelessness in the seminar group. The seminar leader then needed to help the discussion stay poised at a crossing-point between timelessness and time. A discussion of the myth of Orpheus considers Orpheus’ compulsion to look back at Eurydice as a failure of aliveness because he could not dream Eurydice at the intersection between the timelessness of the underworld and the linear temporality of everyday existence.     

Web-Based Surveys: Best Practices Based on the Research Literature

ABSTRACT

Over the last 10 years, Web-based surveys have developed a reputation as an easy and economical method of collecting data. However, as with all research methods, there is a need for careful design and planning. This article reviews the literature on the use and effectiveness of Web surveys. It explores the similarities and differences between Web surveys and postal or telephone surveys, the opportunities and limitations of Web surveys, and the use of Web surveys in visitor studies research. Design tips are provided to assist users to make the best possible use of this important new tool.     

Gender Differences and Cognition Among Older Adults

The more replicated findings about gender difference in cognitive performance suggest female superiority on visuomotor speed and language ability and male superiority on mechanical and visuospatial tasks. Generally, group strengths found in the early school years become more established at adolescence and remain stable through adulthood. The current study tested whether the patterns established in the early years remained among 30 adult subjects. We also utilized a series of exploratory analyses to determine if observed gender differences were impacted by the covariance present between all cognitive tests. Results suggest that although the patterns established in the early years remain stable through time for males, the established patterns for females are altered with age. Our findings are compelling in supporting a male advantage on visuospatial tasks among older adults. These findings are discussed in terms of common variance between test instruments as a possible source of difference. Our finding that the gender effect tended to increase when common variance was controlled argues that this methodology may enhance the ability to detect domain specific effects.     

A-Theory for B-Theorists

I attempt to characterize the A-theory of time in such a way as to avoid certain standard objections to it, like those derived from McTaggart's paradox. These objections often arise from conflation of the A-theory with other doctrines which are not entailed by it, but which happen to be held by individual A-theorists. In my view, the A-theory is most defensible when combined with a certain analysis of tense (which I call 'the counterfactual theory of tense'), and with realism about the past and future.