An analysis of the concept of cool and its marketing implications

Cool has become the favoured language of popular culture. This paper examines the roots of cool and its evolution with reference to its relevance to marketers. In particular, the work of Bourdieu and the concepts of cultural capital and cultural intermediaries are drawn on. The importance of talking to cultural intermediaries led Seagram to carry out a research programme that examines the process of adoption of alcoholic drinks and ways of reaching ‘style leaders’. Given the problem of recruiting and researching ‘style leaders’, the research employed specialist recruiters and moderators and a combination of direct and indirect questioning. Copyright © 2002 Henry Stewart Publications.     

Emotional arousal and gender differences in aggression: A meta‐analysis

This meta‐analysis investigated the possibility that gender differences in aggression, and the variability in these differences, are a function of gender differences in the regulation of arousal generated in emotionally evocative contexts. The sample of studies for this analysis was based on an exhaustive search of the relevant research reports from 1965–1999. Studies were excluded from the sample if they were case studies; investigated spousal/familial or societal violence, war, suicide, or political violence; involved clinical or deviant participants; included fewer than 10 participants; included all male, all female, all non‐Caucasian, or non‐US/non‐Canadian participants. Based on previous evidence that males may be more easily aroused by aggressive‐relevant emotional stimuli than females, and that males may have more difficulty regulating emotionally arousing states than females, we hypothesized that the magnitude of the gender differences in aggression would covary, in a nonlinear manner, with the emotional evocativeness of the study context. Consistent with our hypothesis, the magnitude of gender differences in aggression was relatively small in research contexts that appeared to produce no or large increments in emotional arousal and larger (favoring males) in contexts that appeared to produce small or medium increments in emotional arousal. Aggr. Behav. 28:366–393, 2002. © 2002 Wiley‐Liss, Inc.     

Attitudes of high school students toward carrier screening and prenatal diagnosis of cystic fibrosis

The identification of the common mutations of the cystic fibrosis (CF) transmembrane conductance regulator gene has made it feasible to consider population-based CF carrier screening. However, the demand for such programs will depend largely on the attitudes and perceptions of the general public toward genetic testing. As part of a high school science project, we initiated studies to determine the attitudes of high school students toward carrier screening for CF and other genetic disorders. From a class of 120 biology students, 101 consented to participate in the study. Most of the students were of European ancestry and there were no known family histories of CF. Buccal swabs were obtained for PCR amplification and heteroduplex detection of the most common CF mutation (F508). The students and their corresponding buccal swabs were assigned random numbers and the results were kept confidential unless the student requested his/her test result. A questionnaire was used to assess the students' attitudes toward carrier screening and prenatal diagnosis. This questionnaire was given both before testing and after the class was informed that three individuals were carriers of the F508 mutation. Overall, the data indicate that high school students are receptive to the concepts of carrier screening and prenatal diagnosis. However, their attitudes changed considerably when informed of the possibility that they might actually be a F508 carrier, with marked increases in the level of indecision. At the conclusion of the study, very few students (5/101) requested information about their F508 carrier status.     

A modification of the Fenigstein, Scheier, and Buss Self-Consciousness Scales

Confirmatory factor analysis was employed to examine the structure of the Fenigstein, Scheier, and Buss (1975) Self-consciousness Scales. Several weaknesses were identified and modifications were made to improve the representation of the underlying structure of the data. Five items were found to be relatively unreliable and were dropped. Two separate but correlated private self-consciousness dimensions, self-reflectiveness and internal state awareness, were identified. The resulting four-factor self-consciousness model fit the data more adequately than the three-factor model of Fenigstein et al.     

Sex differences in childhood socialization patterns in African societies

Data on sex-role socialization patterns of 29 African and 79 non-African societies were analyzed to test a set of hypotheses about the extent of sex-typing displayed in the child-training processes of African societies. Findings suggest that clear sex differences in socialization emphases and behavioral outcomes exist within African societies; moreover, such differentials resemble those reported among societies from other world cultural regions. In addition, three interesting secondary findings suggest that (1) males experience greater overall levels of socialization anxiety than females; (2) greater overall normative pressure is exerted on males than females in the course of child training; (3) in the aggregate, male children tend to be more compliant in reproducing ideal role-related behavior patterns than female children.     

Effects of anger management and goal setting group interventions on state-trait anger and self-efficacy beliefs among high risk adolescents

In this study we evaluated the effects of two psychoeducational groups (anger management and goal setting) on state and trait anger, anger expression, and on self-efficacy beliefs of high risk adolescents enrolled in an alternative high school. Participants (n = 57) were pre- and post-tested using the State Trait Anger Expression Inventory (STAXI) with subscales for (a) state anger, (b) trait anger, and (c) anger expression, and on a measure of self-efficacy related to (a) anger management, (b) goal setting, and (c) group behavior and interpersonal communication. We hypothesized that each treatment would favorably impact the self-efficacy items related to it, that participants in both treatment groups would show gains in self-efficacy for general group behavior and communication skills, and that the anger management treatment would decrease state anger and anger expression. Results of a series of Repeated Measures ANOVAS revealed no group effects or group by time interaction effects. Analysis of Cohen's d effect sizes for the treatment groups in comparison with the control condition indicated only small treatment effects for the goal setting group on the STAXI, and small, negative treatment effects for the anger management group on the STAXI and on state anger. Thus, results failed to support the hypotheses with the current data set. Limitations of this study and implications for future research and group practice within schools are discussed. The authors thank Ellen Hawley McWhirter, Greg Sandstrom, and the administration, faculty, and students of the participating “alternative high school” for their help and support.     

Predicting Divorce among Newlyweds from the First Three Minutes of a Marital Conflict Discussion

This study tested the hypothesis that how a discussion of a marital conflict begins--in its first few minutes--is a predictor of divorce. The marital conflict discussion of 124 newlywed couples was coded using the Specific Affect Coding System, and the data were divided into positive, negative, and positive-minus-negative affect totals for five 3-minute intervals. It was possible to predict marital outcome over a 6-year period using just the first 3 minutes of data for both husbands and wives. For husbands this prediction improved as the groups diverged in the remaining 12 minutes; for wives the prediction remained equally powerful for the remaining 12 minutes as it had been in the first 3 minutes.     

Relationships between scores on Wechsler Preschool and Primary Scale of Intelligence--Revised and Stanford-Binet IV

The Wechsler Preschool and Primary Scale of Intelligence--Revised and the Stanford Binet-Intelligence Scale: Fourth Edition were given to 51 preschool, kindergarten, first, and second grade students. Twelve of 15 Pearson correlations between Wechsler IQs and composite and area scores of the Stanford-Binet IV were statistically significant. It is apparent that the two tests measure similar, but not identical, concepts.