Exploring the role of augmented reality as a new brand advocate

Augmented reality (AR) has proven to be a potential source of disruption in the marketing discipline. Abundant research has attested to AR's potential by exploring the impact of AR attributes on behavioral intentions and users' attitudes. However, AR's potential to spark customer interactions, co-create value, and foster brand advocacy remains poorly understood. This study explores whether and how AR can turn users into brand advocates. Applying structural equation modeling to a sample of 502 AR users, the study finds that AR empowers users during their shopping experience, creating strong brand attachment and engagement and ultimately leading to brand advocacy. This brand-focused study, which goes beyond the technical aspects of AR, is unique and has the potential to inform the strategic decision-making of managers aiming to enhance the customer experience by means of AR implementation.     

SOCIAL ROOTS AND PSYCHOLOGICAL IMPLICATIONS OF TIME PERSPECTIVE

Hypotheses concerning socio-economic conditions related with the development, psychological processes and behavioral sequels of time perspective were tested on 249 students, 19–23 years of age. Three dimensions of time perspective viz. future orientation (FO), future extension and total extension were measured. In study 1, ANOVA revealed significant differences between high, medium and low deprived groups on all three dimensions of time perspective. Deprivation on experiential dimension significantly and adversely influenced FO but physico-economic deprivation did not. Study 2 revealed that future oriented and extended outlook is augmented by a reflective style as measured by MFFT. 2×2 ANOVA on delay of gratification scores revealed significant main effects of reflective-impulsive style, and FO. Significant interaction effect showed that those subjects who had high future orientation as well as a reflective style were better able to tolerate delay of gratification.     

Low-end specificity of childhood measures of emotional distress: consistent effects for anxiety and depressive symptoms in a nonclinical population

Previous research regarding the low-end specificity of self-report measures of affective distress in children suggests that defensiveness acts differentially to lower scores on self-report measures of depressive symptoms, but not on self-report measures of anxiety. This investigation examined this issue in a nonclinical sample of 442 children, ages 7 to 16. Participants completed measures of depressive symptoms (Children's Depression Inventory), anxiety symptoms (State-Trait Anxiety Inventory for Children) and defensiveness (Children's Social Desirability Scale). In contrast to previous research, the results in this study indicated similar effects of defensiveness on measures of depressive symptoms and anxiety. Low-end depression participants obtained significantly higher defensiveness scores, as did low-end anxious participants. In an attempt to circumvent the effects of defensiveness, we measured anhedonia (Pleasure Scale for Children, or PSC) as a proxy of depressive symptoms. We also found the PSC to be subject to the effects of defensiveness at approximately the same magnitude as the measures of anxiety and depressive symptoms.     

Synthesis of a single phase of high-entropy Laves intermetallics in the Ti–Zr–V–Cr–Ni equiatomic alloy

The high-entropy Ti–Zr–V–Cr–Ni (20 at% each) alloy consisting of all five hydride-forming elements was successfully synthesised by the conventional melting and casting as well as by the melt-spinning technique. The as-cast alloy consists entirely of the micron size hexagonal Laves Phase of C14 type; whereas, the melt-spun ribbon exhibits the evolution of nanocrystalline Laves phase. There was no evidence of any amorphous or any other metastable phases in the present processing condition. This is the first report of synthesising a single phase of high-entropy complex intermetallic compound in the equiatomic quinary alloy system. The detailed characterisation by X-ray diffraction, scanning and transmission electron microscopy and energy-dispersive X-ray spectroscopy confirmed the existence of a single-phase multi-component hexagonal C14-type Laves phase in all the as-cast, melt-spun and annealed alloys. The lattice parameter a = 5.08 Å and c = 8.41 Å was determined from the annealed material (annealing at 1173 K). The thermodynamic calculations following the Miedema’s approach support the stability of the high-entropy multi-component Laves phase compared to that of the solid solution or glassy phases. The high hardness value (8.92 GPa at 25 g load) has been observed in nanocrystalline high-entropy alloy ribbon without any cracking. It implies that high-yield strength (~3.00 GPa) and the reasonable fracture toughness can be achieved in this high-entropy material.     

Monopoly money: the effect of payment coupling and form on spending behavior

This article examines consumer spending as a function of payment mode both when the modes differ in terms of payment coupling (association between purchase decision and actual parting of money) and physical form as well as when the modes differ only in terms of form. Study 1 demonstrates that consumers are willing to spend more when a credit card logo is present versus absent. Study 2 shows that the credit card effect can be attenuated when people estimate their expenses using a decomposition strategy (vs. a holistic one). Noting that credit card and cash payments differ in terms of payment coupling and form, Studies 3 and 4 examine consumer spending when the payment mode differs only in physical form. Study 3 demonstrates that consumers spend more when they are spending scrip (a form of stored value certificate) versus cash of the same face value. Study 4 shows that the difference in spending across payment modes (cash and gift certificates) is attenuated by altering the salience of parting with money through contextual manipulations of the differences between cash and gift certificates.     

Effects of ball milling and annealing of an alloy in the Al-Fe-Cu system: Implications for phase equilibria

An icosahedral quasicrystalline alloy in the Al-Fe-Cu system has been mechanically milled in a high-energy ball mill (Szegvari attritor) for 1, 3, 6 and 10 h. Samples were characterized by X-ray diffraction and transmission electron microscopy. The evolution of nanosize crystallites of the disordered B2 phase (bcc; a = 0.29 nm), coexisting with either the parent icosahedral phase or an amorphous phase, occurs during milling. Isothermal heat treatment of milled powder at various temperatures (200, 500, 600, 700, 800 and 850°C) leads in all cases, except at 200°C, to the transformation from disordered B2 and amorphous phases to an ordered B2 phase with a high degree of long-range ordering. The maximum degree of superlattice ordering was found after isothermal treatment at 800^oC. The implications of these results are discussed with reference to phase equilibria existing between crystalline and quasicrystalline phases in the Al-Fe-Cu system.     

Linking Job Characteristics and Mental Health among Middle Level Indian Managers: Testing the Mediating Role of Psychological Empowerment

The present study examined the relationship between job characteristics and mental health by testing the mediating role of psychological empowerment. Data were obtained on a sample of middle level Indian managers (n=290) from two manufacturing organizations of North India. Results of the hierarchical regression analyses revealed that all the core job characteristics significantly positively predicted psychological empowerment and mental health after controlling for the effects of demographic variables. The results also showed that psychological empowerment significantly positively predicted mental health over and above the demographic variables. The mediated regression analyses procedure developed by Baron and Kenny (Journal of Personality and Social Psychology 51:1173–1182, 1986) was used to test the mediating effect of psychological empowerment. Results of mediated regression analyses indicated that psychological empowerment significantly mediated the relationship between overall job characteristics and mental health. Further it partially mediated the relationship between core job characteristics (skill variety, task identity, task significance, feedback from work) and mental health. In addition the Sobel test for mediation confirmed the statistical significance of the mediated relationships. The implications of the findings are discussed in order to confirm the importance of core job characteristics to empower employees.     

Psychological Intervention in a Case of Bulimia Nervosa: A Case Report

This paper presents a case report detailing the use of an enhanced form of enhanced cognitive behavior therapy (CBT) and other techniques that were employed when faced with impediments in adhering to manualized CBT-E. Ms. S, 22 years old unmarried female pursuing MBBS final year, belonging to upper middle socioeconomic status and urban domicile was provided with 28 weekly sessions of psychotherapy to simultaneously address the patient’s symptoms and try to effect change across multiple domains. A single case design was adopted. Therapy was conducted over 9 months. A total of 28 sessions were taken, with the frequency of two sessions/week initially, and then moving onto one session/week. Pre and Post assessments using Binge Eating Scale, BDI-II, height and weight measurements and frequency of binging episodes using visual analogue scale were done. On measures of pre and post assessment there was 87 % improvement in Binging Episodes, 82 % improvement on Binge Eating Scale and client had 3 kg weight gain with reduction in depression as assessed on BDI-II. The gains were maintained at 1 month follow up. The use and deviations from CBT E, therapy process, role of family and challenges to intervention will be discussed in this case report.